Custom Store Project
Design and launch a bespoke store.
To better understand what is Shopify Audiences, it's best to first learn how the platform works. Merchants selling on the Shopify Plus platform can select the products they want to sell more of, then relax as the Shopify Audiences platform uses a shared audience network combined with machine learning to build a targeted audience of consumers who are most likely to purchase from your individual business. Audience lists can be imported to the merchant’s Facebook Ads account, and then ad campaigns used to target the audiences they have built.
Following the acquisition of new consumers using Shopify Audiences, merchants can effectively measure attribution. Instead of campaign-level assessment, Shopify Audiences provides merchants with a unique and granular look at results. A transparent attribution approach is essential so that merchants can be confident in which marketing tactics are driving conversions and allocate their budget accordingly.