01 / Discovery
Ecommerce SEO, GEO and AI search. Strategy that connects technical foundations, content and authority into one system.
31%
Avg. organic traffic gain
Explore Discovery
Still the largest channel — but share of attention shrinking as answers move upstream.
ChatGPT, Gemini, Perplexity. Brands summarised before a customer ever clicks.
TikTok, Reels, Pinterest. Discovery happens inside feeds, then validated by search.
Shopping agents acting on behalf of customers. Structured data is the storefront.
Costs rise, ROAS decays, the meter resets every month. Rented attention.
Most agencies pick one. We compound all three. Search‑First foundations attract better intent. Revenue optimisation converts it. Experimentation makes every decision sharper than the last — and feeds the foundation.
Awareness, consideration, conversion and retention each have their own surfaces. But every one of them now runs on signals that originate in search — schema, entities, structured content, authority.
Get the centre right, and every orbit around it gets sharper.
Each discipline strengthens the next. Discovery attracts intent; experience converts it; experimentation sharpens it; retention compounds it. Search‑First is what holds it together.
Ecommerce SEO, GEO and AI search. Strategy that connects technical foundations, content and authority into one system.
Bespoke Shopify and Shopify Plus stores. Brand‑led design backed by technical foundations engineered for discovery from day one.
Conversion rate optimisation through structured experimentation. 500+ tests run, 95% confidence threshold, no cherry‑picked metrics.
Senior‑led support and maintenance. Technical retainer that keeps your store fast, secure and ahead of every Shopify platform change.
Email and SMS marketing built on Klaviyo. Reinforces relevance, trust and timing — turning one visit into a relationship.
We run continuous experiments across the Charle network — measuring how AI search, schema, and structured content move real ecommerce metrics. Public studies. Real stores. Live data.
Each month we publish raw experiment data from across the Charle network — AI citation rates, schema uplift, GEO findings — from live Shopify Plus stores. Nothing sanitised. Nothing held back.
You're in. First report lands next month. 🔬
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