Agentic Commerce Agency | Charle
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Agentic Commerce Agency

Prepare Your Brand for Agentic Commerce, the Future of AI-Powered Shopping

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AI agents are beginning to shop on behalf of consumers. They compare products, check availability, apply discounts and complete checkout without human involvement. Shopify's Agentic Storefronts will soon connect your catalog to AI platforms like ChatGPT, Google Gemini and Microsoft Copilot. The brands with clean, structured data will capture these sales. Those without will be invisible. We help you get ready.

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We Help Ecommerce Brands Sell to AI Agents, Not Just Humans

Agentic commerce represents the biggest shift in online retail since mobile. By 2030, Morgan Stanley projects AI shopping agents could handle $190 billion to $385 billion in US ecommerce spending alone. Traffic from AI platforms to retail sites grew 4,700% in 2025. This is not a future trend. It is happening now, and the infrastructure to support it is being built as we speak.

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Agentic Commerce Agency helping Shopify brands prepare for AI shopping
Structured product data optimization for AI agent discovery

Agentic Storefronts Are Coming. Will Your Store Be Ready?

Shopify is launching Agentic Storefronts, built on the Universal Commerce Protocol (UCP) co-developed with Google. This will allow merchants to sell directly through AI Mode in Google Search, the Gemini app, ChatGPT and Microsoft Copilot. But the feature alone will not guarantee success. AI agents need clean, structured, machine-readable data to discover your products, understand your catalog and complete transactions.

The brands that prepare now will have an immediate advantage when these channels go live. Those that wait will find themselves rebuilding foundations while competitors capture the early market. As an agentic commerce agency, we focus on getting your data, content and catalog structure right so you are ready on day one.

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Agentic commerce readiness audit for Shopify stores
Data quality assessment for AI agent discovery

Readiness Audits

Data & Catalog Assessment

Agentic Readiness Audits

Understand Where Your Store Stands Today

Before you can prepare for agentic commerce, you need to know where the gaps are. Our readiness audits assess your current catalog structure, data quality, attribute standardisation and content completeness. We evaluate whether your products have valid GTINs, consistent naming conventions, proper schema markup and the enriched attributes that AI agents require to make accurate recommendations. The audit delivers a clear picture of what needs to change and a prioritized roadmap to get there. This is the starting point for any brand serious about capturing sales from AI shopping channels.

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Structured data optimization for Shopify agentic commerce
Schema markup and GTIN implementation for AI agents

Data Foundation

Structured Data & Feeds

Structured Data & Feed Optimization

Make Your Products Machine-Readable

AI agents do not browse your website like humans do. They consume structured data through APIs and feeds. If your product information is inconsistent, incomplete or poorly formatted, agents cannot interpret your catalog accurately. We help brands implement proper product taxonomy, valid GTINs across all variants, schema.org markup, standardized attributes and GS1-compliant data structures. This is the foundation that makes your products discoverable and transactable by AI systems. Without it, you simply will not appear in agent recommendations regardless of how good your products are.

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GEO optimization for AI agent product discovery
Generative engine optimization for ecommerce brands

GEO & AI Discovery

Get Recommended by AI Agents

Traditional SEO optimizes for keywords. Generative Engine Optimization (GEO) optimizes for solutions. When a customer asks an AI agent to find waterproof hiking boots under £150 with good ankle support, the agent reasons through the request and recommends products that match. Your content needs to anticipate these queries and provide the information agents need to include you in their recommendations. We help brands restructure product descriptions, build comprehensive FAQ content and create the semantic depth that AI systems use to evaluate and recommend products. This is the new visibility game.

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Product content optimization for AI shopping agents
Catalog content strategy for agentic commerce

Catalog & Content Optimization

Answer the Questions Agents Will Ask

AI agents reason through purchase decisions by evaluating product attributes, comparing specifications and matching customer requirements. Your content needs to provide clear, complete answers to the questions agents will ask on behalf of shoppers. What materials is this made from? What sizes are available? Is it compatible with other products? What is the return policy? We help brands audit and enhance their product content, ensuring descriptions are solution-oriented, specifications are complete and FAQs address the queries that drive agent recommendations. This is not about keyword stuffing. It is about clarity and completeness.

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Ongoing agentic commerce monitoring and optimization
AI referral traffic tracking for ecommerce brands

Ongoing Readiness & Monitoring

Stay Ahead as Agentic Commerce Evolves

Agentic commerce is not a one-time project. The protocols are evolving, new AI platforms are launching and consumer behavior is shifting rapidly. Brands need ongoing support to monitor AI referral traffic, track which products are being recommended, identify gaps in agent discovery and iterate as the ecosystem matures. Our retainer support keeps your store optimized for agentic channels as they develop. We track performance, flag issues and continuously improve your catalog and content to maintain competitive advantage in this emerging channel.

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Charle Shopify Plus agency for agentic commerce
Search-first Shopify agency preparing brands for AI shopping

Why Charle

Search-First Thinking, Future-Ready Brands

We are a Shopify Plus Partner with a search-first methodology. That means we have been thinking about discoverability, structured data and machine-readable content long before agentic commerce became a headline. We tracked the Universal Commerce Protocol from its announcement at NRF 2025, published comprehensive guides on agentic commerce, and built our AI capabilities to help brands prepare for exactly this moment. If you want an agency that understands where commerce is heading and can get your brand ready, we should talk.

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FAQs

Agentic Commerce Agency

Agentic commerce is shopping powered by AI agents that can search for products, compare options and complete purchases on behalf of consumers. Instead of browsing websites manually, customers delegate shopping tasks to AI assistants like ChatGPT, Google Gemini or Microsoft Copilot. These agents reason through requests, evaluate products and execute transactions autonomously.

Agentic Storefronts is an upcoming Shopify feature that will allow merchants to sell through AI channels like Google AI Mode, ChatGPT and Microsoft Copilot directly from their Shopify Admin. It is built on the Universal Commerce Protocol (UCP) co-developed by Shopify and Google, with endorsement from Walmart, Target, Mastercard, Visa and over 20 other major companies.

Yes. AI shopping traffic grew 4,700% year-over-year in 2025 and the protocols enabling agentic commerce are being finalized now. Brands with clean structured data, standardized product attributes and optimized content will be ready to capture sales when agentic channels go live. Those without will need to rebuild foundations while competitors take the early market share.

An agent-ready store has clean, structured product data with valid GTINs across all variants, standardized attributes using schema.org markup, GS1-compliant data structures and solution-oriented content that AI agents can interpret and act on. It means your products can be discovered, compared and purchased by AI systems without friction or data gaps blocking the transaction.

We offer agentic readiness audits that assess your catalog structure, data quality, attribute standardisation and content gaps. The audit evaluates GTIN coverage, schema markup implementation, taxonomy consistency and content completeness. You receive a clear report on what needs to change and a prioritized roadmap to make your store agent-ready.

Charle Memberships

“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish”.

Alexa - Marketing Manager | Doisy & Dam

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Shopify experts

Let's talk ecommerce, Shopify & Shopify Plus solutions.

We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.

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