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Shopify Website Design London, UK

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Shopify Store Builds Ecommerce SEO Agency Development Services Ecommerce CRO

We are an experienced and Shopify accredited team of Shopify website designers who partner with brands to craft engaging and frictionless online shopping experiences.

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We're a team of Shopify web designers who design and launch engaging, commercially-driven Shopify stores for ambitious brands.

We are a Shopify web design team, that combines a wealth of ecommerce & platform knowledge with creative, unique ideas and strategies to deliver Shopify designs that engage and captivate the minds of your customers. Our dedicated, in-house design team works to discover the essence of every brand to provide memorable and converting shopping experiences.

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Our proven design process

Our tried and tested process for designing aesthetic and engaging Shopify web designs has been curated throughout our years of experience delivering world-class ecommerce stores. Our process promotes creative ideation, and brand consistency and encompasses the breadth of your industry. Our design phase involves three key phases; discovery & research, wireframing & user-journey mapping and finally high-fidelity mock-ups and prototyping.

Each stage of the design phase adopts a unique and targeted approach from our design experience to create a successful and commercially-considered result.

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Bespoke Shopify Web Design

Design as unique as your brand

Our bespoke Shopify design services involve our team creating and designing entirely custom designs unique to your business. Our bespoke designs do not rely on pre-built templates and instead offer complete creative freedom. Our designs not only embody the essence of the brands we partner with but also involve our expertise for commercially driven frictionless customer journeys that focus on key KPIs such as conversion rate, average order and customer lifetime value. Our bespoke design process involved detailed discovery, wireframing and high-fidelity designs with prototyping. Our bespoke Shopify web design services are typically part of our bespoke theme projects when crafting custom themes from the ground up. We also offer ad-hoc design projects unique to your requirements.

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Template & ad-hoc design services

Whilst bespoke design does give our team complete creative freedom we also have a wealth of experience in providing existing theme customisations as part of template website projects or ad-hoc projects unique to your requirements. Template projects include new landing page designs, UI / UX improvements of an existing store or creating new features for your store. Template and ad-hoc projects are a creative way to improve the user experience of your store without the need for a complete overhaul. Our template and ad-hoc projects all receive the expertise of our experienced Shopify website design team to support you in creating engaging and memorable online experiences for your customers.

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Shopify web design discovery

Creative discovery

Our creative discovery phase aims to establish a thorough and objective understanding of the project and define clear strategic goals for growth. The breadth of understanding and goals formed in this phase act as a foundation throughout the guide phase to deliver designs that are brand-consistent and growth-centric. Our specialist Shopify web design team conducts a detailed analysis of your brand identity, art direction, logo, colour, previous store and user journey mapping to gain a thorough understanding and foundation to guide the project. We conduct vigorous UX design research and competitor analysis to move forward into design with a breadth of industry understanding. Understanding competition and conducting gap analysis amongst competitors can provide your new store with a competitive edge amongst similar businesses. In addition, conduct behavioural analysis leveraging previous analytics, heatmaps and customer feedback reports to propose clear and realistic goals for the project and identify friction & needs in the customer buying journey.

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Wireframing & user-journey mapping

Understanding the journey a customer will take when exploring your store and products is vital within the creative process of a Shopify store. Customers should be able to explore your product offering with ease whilst being equally immersed in your brand identity and axillary content. Diverse page layouts and improved product discovery by users typically yield benefits such as improved conversion rate and on-site engagement. Following discovery, we'll create wireframes and user-journey maps to propose the journey a customer will take and the types of content they'll be exposed to. By understanding the interactions a customer will take, we can use design to influence the experience a customer will have and create a frictionless shopping experience.

Our wireframes are also driven by analysis of historical data on customer behaviour, for example understanding common areas where customers drop out or finding areas of the store that do not receive typical levels of traffic. Our user-journey planning also considers the source of traffic that dictates the way customers move throughout the store. Finally, wireframing can be a great way to consider different types of customers such as new and returning to allow you to ensure page structures meet the needs of different customer personas.

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Shopify Web Design Agency UK

High-fidelity designs and prototyping

Following successful wireframing and user-journey mapping our creative Shopify web deb team proceeded to high-fidelity design creation. Our designs will portray the page layouts with full colour, imagery and content to experience the site visually how it will look once built. Beyond high-fidelity design, our team will also prototype the designs for our merchants to experience the store ahead of the build. Prototyping high-fidelity designs from wireframes for a Shopify website involves creating interactive, detailed mockups that simulate the user experience and functionality of the final site. Unlike static wireframes, these prototypes include visual elements like branding, imagery, and typography, as well as clickable features like navigation, buttons, and forms. This allows brands to test and review the site's design, usability, and overall flow before development begins, ensuring that the final product is in line with expectations.

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Shopify Design & Development Services

Shopify Website Design & Development Services

Development, Support & Growth

Once our creative Shopify web design team have completed the design phases of your project, you have the option to leverage our experienced in-house development team. We have a wealth of experience in building an entirely custom bespoke theme or customisations to a pre-built template theme. Alternatively, we can support with ad-hoc features, Shopify app partner integrations and custom apps too. Our in-house team of Shopify developers who have decades of experience writing HTML, CSS, JSON, Javascript and Liquid will build your store using modern development practices. Our team build with quality, performance, communication and experience at the core to ensure your store performs well across all devices, operating systems and browsers. Our development team optimise stores for accessibility compliance and optimised for search engines (SEO).

We also offer a wide range of ongoing support, maintenance and growth services. Our monthly support retainer packages provide an expert ecommerce team to Shopify and Shopify Plus store owners to help them grow whilst providing support, information, updates & consultation month after month. Every membership is equipped with flexible hours that can be used across all of our services & resources including development, design, technical support and strategic consultancy.

Leverage your Charle Membership for strategic conversion rate optimisation (CRO) services keeping growth at the core of your design and development workflow. Our team will audit, research and deploy a thorough and data-led CRO roadmap to help your brand grow, maximise sales, and hit KPI targets and metrics including conversion rate, average order value and lifetime value. We work hard to deliver positive outcomes with our growth-centric on-site strategies. Learning from how customers react to your new store can shape your future roadmap of improvements and iteration.

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FAQs

Shopify Web Design

A Shopify web designer is a specialised and highly skilled UI and UX designer who has a wealth of experience creating store designs for websites powered by Shopify or Shopify Plus. Shopify web designers typically have to understand the architecture of Shopify to design experiences that engage customers but also understand any limitations or nuances that the platform has. Shopify web designers are experts with all things ecommerce and typically help brands to produce page designs that maximise commercial goals such as conversion rate, average order value and customer lifetime value.

Hiring a Shopify web designer allows you to create a one-of-a-kind ecommerce experience that aligns with your brand’s vision and stands out from the competition. Instead of being restricted by a pre-built theme build, you gain the flexibility to design a store tailored to your clients' needs, whether that’s increasing conversions, improving checkout flow, or optimizing for B2B transactions.

A Shopify expert can also help integrate partners, third-party tools from the app store, and shipping solutions seamlessly, ensuring a consistent branded experience across all pages. Whether you’re working within a specific budget or investing in a fully custom design, a Shopify web designer can offer a variety of options to achieve your goals.

Additionally, professional designers understand the nuances of platforms like Shopify Plus and can resolve issues related to cart, pricing structures, and user experience. If you operate in the United Kingdom, they’ll ensure your store meets local market expectations, including price displays, tax rules, and regional changes.

Beyond just the design, working with an expert can enhance your brand’s feel and presence across different channels, including YouTube and other content platforms. Whether you're looking to scale, refine your theme, or maintain a cohesive experience across multiple touchpoints, a Shopify web designer is the best place to start.

Charle Memberships

“Working with Charle Agency was an absolute dream, we really felt they had the time for us and the whole project was seamless start to finish”.

Alexa - Marketing Manager | Doisy & Dam

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Muc-Off Bike Image
111Skin Product Image
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Shopify experts

Let's talk ecommerce, Shopify & Shopify Plus solutions.

We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.

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