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Hear from
Hear fromAs a Shopify agency in New York, we partner with brands to design, build, and optimize high-performance Shopify and Shopify Plus stores. Whether you're launching a new store, migrating from another platform, or looking to grow an existing site, our expert team delivers tailored solutions across design, development, SEO, and email marketing to help you succeed in the competitive US market.
Explore Our Work
Cambridge Satchel
As an accredited Shopify Plus Partner based in New York, Charle delivers high-performance ecommerce experiences for brands ready to grow. Since 2018, we've worked with global names and fast-growing start-ups alike, combining strategic insight with creative and technical excellence.
Our in-house team of specialists designs and develops exceptional Shopify stores, with a focus on performance, scalability and user experience. From new builds and platform migrations to CRO, SEO, and email marketing, we support brands well beyond launch, helping them grow, convert, and retain more customers. Every solution is tailored, data-driven, and delivered by a team committed to your success.
Candy Kittens
Our monthly Charle SiteLab plans give Shopify brands access to a dedicated team of designers, developers and ecommerce strategists. Each retainer is built around a tailored, KPI-driven roadmap that aligns with your broader growth objectives. Or opt for Charle HelpDesk for monthly support and maintenance.
We offer a range of packages depending on the type of support you need, whether that's development, CRO, UX, or strategic consultancy. Trusted by some of the world's fastest-growing Shopify brands, every retainer is delivered by our in-house team with a focus on performance, flexibility and measurable results.
With Charle Retainers, you gain more than just access to skills. You gain a strategic partner invested in your success.
Billionaire Boys Club
We are an ecommerce SEO agency specializing in search engine optimization for ambitious brands. Our approach is holistic, data-led, and grounded in deep technical expertise and industry insight.
We combine keyword research, content marketing, technical optimization, on-page SEO, and backlink strategies to create commercially focused campaigns that drive meaningful growth. Using advanced SEO tools and competitive analysis, we structure every campaign with data at its core, ensuring that your brand is visible where it matters most.
For modern ecommerce brands, SEO has become the most valuable channel for long-term growth. While paid media has its place, organic visibility delivers compounding returns. We focus on building a sustainable search presence, discovering new opportunities, and keeping user experience at the heart of every strategy.
RNLI
Our approach to developing online stores is shaped by deep technical expertise and years of ecommerce experience. We use the latest frameworks, tools and coding standards to deliver high-quality Shopify builds across every project.
As experts in HTML, CSS, JavaScript, Liquid and more, we blend creative vision with technical precision. Whether building custom themes from scratch or working with existing templates, we focus on speed, technical SEO, and platform compliance. Our stores are always designed with user-friendly content management in mind, making it simple for your team to make updates and changes.
Every build is rigorously tested through quality assurance and engineered to perform. Our ecommerce development services bring design to life, ensuring every store functions as a high-performing, conversion-focused experience.
CleanCo
Charle Retain is our dedicated retention service, built around email marketing, SMS, loyalty and subscription strategies. Our goal is to help ecommerce brands increase customer lifetime value and maximize the return on acquisition costs.
Many brands overlook the power of email marketing in retaining customers. Our team of specialist retention marketers develops bespoke strategies tailored to your business, using advanced segmentation, automation, and creative campaigns to keep your customers engaged and coming back.
Backed by our ecommerce development team, we implement the best-in-class technologies and platform integrations to ensure your store makes the most of every retention opportunity. From Klaviyo automations to subscription setups and loyalty schemes, we create systems that scale with your brand.
Creative, Technical & Strategic
People-first & creative excellence, taking ecommerce businesses through transformative journeys.
Our Story
Given the app store boasts thousands of apps to choose from it can be a challenge to identify the very best partners for your business. We've partnered with world-leading technology including Shopify Plus Partners & apps, to combine the power of Shopify and vital Shopify features to scale and grow the most efficient ecommerce stores. Bring together the very best platforms with an agency that's integrated the best. We help brands choose the best partners but also provide custom web design integrations to maximize brand consistency to leverage our Shopify expertise for your store.
Leveraging the very best technical partners and Shopify App providers is vital to delivering your customers the very best on-site experience. We've partnered with world-leading technology providers to support our merchants in choosing best-in-class for their businesses. From loyalty & reviews to ERPs and back-end integrations - our experience will help you make the very best decisions online.
Choosing a Shopify agency with a presence in New York means working with a team that understands the US market and the fast-paced demands of American ecommerce. At Charle, we combine our New York base with years of global experience to deliver high-quality Shopify stores for ambitious brands. Our team offers the strategic thinking, design excellence, and technical expertise you need to compete effectively in the US market and beyond.
Absolutely. While we have a presence in New York, we work with brands across the United States and globally. Our team is experienced in remote collaboration, and we've successfully delivered projects for clients in Los Angeles, Miami, Chicago, and cities across Europe and beyond. No matter where you're based, you'll receive the same level of strategic insight, creative excellence, and hands-on support.
We work with brands on all Shopify plans, from Basic Shopify to Shopify Advanced and Shopify Plus. As an accredited Shopify Plus Partner, we have deep expertise in the enterprise-level platform and can help you unlock its full potential. Whether you're a growing brand or an established enterprise, we tailor our approach to match your needs and budget.
Project timelines vary based on complexity and scope. A theme customization project might take 4-6 weeks, while a fully bespoke Shopify Plus build with custom features could take 3-6 months. During our discovery phase, we'll provide a detailed timeline and keep you informed throughout the project. We pride ourselves on delivering on time and on budget.
Yes, we offer flexible monthly retainer plans to support your store after launch. Our Charle HelpDesk plans cover day-to-day support, maintenance, and smaller design & development tasks. For brands focused on growth, our Charle SiteLab plans provide strategic CRO, UX improvements, and ongoing optimization to help you continuously improve performance and conversions.
We've worked with brands across a wide range of industries including fashion, beauty, food & beverage, health & wellness, homeware, sports, and luxury goods. Our diverse experience means we understand the unique challenges and opportunities in different sectors, allowing us to bring relevant insights and proven strategies to your project.
Absolutely. We specialize in migrating stores from platforms like Magento, WooCommerce, BigCommerce, and others to Shopify and Shopify Plus. Our migration process is thorough and methodical, ensuring your data, SEO rankings, and customer experience are preserved throughout the transition. We handle everything from data migration to URL redirects and post-launch support.
We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
Get in touchCharleChats is a monthly ecommerce podcast that welcomes ecommerce brand leaders for very real, open and honest conversations.
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