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Growing Big Sweet
Flavours On Shopify
Candy Kittens
Shopify Bespoke Theme Design & Development - Charle Membership

The Brief
Candy Kittens is a popular sweets brand that specializes in vegan and sustainable sweets. The brand has been out to forge and dominate a sector of its gourmet confectionary, launching numerous campaigns for its range of products. We partnered with Candy Kittens to deliver ongoing growth and support with our membership offering. Since working alongside the team at Candy Kittens we have launched a new animated home page, a Black Friday/Cyber Monday landing and a Christmas onsite experience for the brand's limited edition festive range. In addition to this, we helped support the launch of the Gourmies range of products via new product collection navigation, integrating personalized reviews and a custom checkout process throughout. We were tasked with delivering a unique and user-friendly customer experience that maximizes engagement and transactions whilst encompassing Candy Kitten's familiar look and feel. We've partnered with Candy Kittens to deliver a growth-centric approach to Shopify design and development.


Industry
Food & Beverages

Project
Charle Membership

Technology
Shopify Store Development
Bespoke Shopify Theme Development
Personalized Reviews Integration
Custom Cart Functionality


Website
www.candykittens.co.uk

30 days following the launch of the new homepage. Data is specific to homepage only.

181%
Increase in conversions from homepage
12%
Increase in average duration on page
244%
Increase in transactions from homepage
Candy Kittens has an established brand identity, known for its fun and colorful products and packaging. It is therefore important that we maintain brand consistency when relaunching specific areas of the store throughout the membership. The first area of focus within the membership was the re-build the landing page that not only immerses customers in the core brand messaging, but also offers a shopping experience whereby customers can see and buy products with just 2 clicks. Alongside an optimized shopping experience, we integrated animated reviews and scroll-based animation to maximize on-page engagement.

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Campaigns designed to immerse, built to captivate.
By combining some of the very best design and UI skills with modern developmental practices, we support Candy Kittens to launch unique and engaging campaigns that feel bespoke and are not limited by the tools that exist natively within their Shopify store. Campaigns include collaborations with BrewDog and local artists that takeover the brand's packaging called 'Candy LOVES'.
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KPI focus & performance
With a key focus on improving average-order-value, we worked with Candy Kittens to integrate a cart that would appear as an overlay over the page when a customer presses "add to cart". This not only allows the customers to continue shopping if they wish but alternatively head straight to the checkout. We used this step in the customer's journey to promote product upsells, discounted add-ons, or "frequently bought together".
Interested in bespoke Shopify development? Get in touch today.


Seasonal Pages - Christmas and Black Friday
With Q4 being such a busy time of year with Black Friday, Cyber Monday, and the Christmas holidays, Candy Kittens wanted to be prepared early to ensure that they could maximize engagement during the seasonal periods. To get customers in the Christmas spirit, Charle designed the bespoke Shopify theme design with advanced scrolling animations and falling snowflakes which helped give the website a unique and interactive feel. We also helped launch Candy Kitten's new seasonal product range of stocking filler bundles and a 3D advent calendar by supporting the integration of new website navigation, driving engagement, and maximizing conversion for the product and collection pages.

Similarly, to be prepared for the Black Friday and Cyber Monday frenzy, Charle was tasked with creating a landing page made specifically for the frenzied ecommerce weekend, showcasing Candy Kitten's range of limited-time Black Friday bundles. Since cyber weekend usually brings in an unprecedented amount of traffic volume in a short period of time, we made sure that the best Shopify development technology and practices were implemented when building these web pages to allow faster and more reliable loading times for customers browsing the website.

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