Energy Healthy
XITE Energy
Shopify Web Design & Development

web design agency
The Brief
XITE are disrupting the energy drinks market with a healthy energy alternative that packs all the punch from green coffee beans, nootropics, and a vitamin blend whilst not compromising on taste or performance. XITE required a refreshed brand identity and packaging design to offer a healthier look and feel. In addition, XITE required a new website that would deliver the brand and promote sales. We worked with XITE energy every step of the way from softer brand identity and an e-commerce website built to deliver.
Food & Drinks

Brand Design / Development
Web Design & Development

Shopify Development
Bespoke Intelligent Upselling
E-Commerce & Subscription Payments

Bespoke Shopify Website
We built XITE's bespoke Shopify website from the ground up, incorporating brand voice whilst creating a user journey that promotes sales & recurring revenue with intelligent upselling and subscription payments. Conducting an in-depth review of their current website allowed us to gain a thorough understanding of their business and design identity. Utilizing the Shopify platform, we designed and developed XITE a bespoke theme website to allow the limitless potential for web design and functionality. Our goal was to create web designs that drip-feed brand identity whilst delivering a regular and easy-to-use purchase flow. Every element of the website design has been crafted from scratch to embody the XITE identity to allow users to identify strong brand consistency throughout. We considered performance and sales at every step of our design process. The website is equipped with advanced content management allowing XITE to update and change nearly every element on their website to give the brand the freedom to develop its digital online presence as their offline brand does too.
Intelligent Upselling & Subscription Payments
Every e-commerce website store owner's goal is usually to maximize sales and average order value. Whilst maintaining strong brand consistency and tone of voice on the website, we worked extensively with XITE energy to create a sales experience with intelligent prompts and upsell opportunities at every level of a visitor's checkout journey. We incorporated subscription functionality to allow visitors to receive their products every month, promoting recurring revenue for XITE. We didn’t stop there, we allowed the brand to incentivize sales with products automatically added to the cart when specific criteria are met and even allowed t-shirt size choosing when the free product is redeemed. Once a user has added an item to their cart, they'll see intelligent prompts on discounts they can receive if they increase the quantity further. Also, an eye-catching progress bar that promotes visitors to spend more to achieve free delivery. Finally, visitors will receive intelligent product suggestions based on what’s already in the cart which utilizes previous purchase data. XITE’s e-commerce experience is built to perform and maximize sales.
Brand Development
XITE’s key brief was to refresh its brand to promote a healthy not boring persona. Working along with XITE’s graphic designer, Jonathan Painter, we developed their current designs with a softer, rounded, and brighter design. A fun and playful tone of voice have been adopted to speak directly to the consumer. We then adopted their newfound identity and crafted a consistent website look and feel. We are proud to see XITE energy cans in leading retailers.
"Working with Charle with great, start to finish! A unique store that converts more customers.”
Steph Davies
Digital Marketing Manager - XITE Energy
Doisy & Dam
Web Design & Development
Our Services
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