Our Shopify retainers are designed to support and grow Shopify and Shopify Plus stores over time. Helpdesk provides ongoing support and maintenance, while SiteLab focuses on data-led optimization, split A/B testing, experimentation, and growth. Together, they give you monthly access to our expert team across design, development, and strategy.
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Our monthly support retainer services provide an expert ecommerce team to Shopify and Shopify Plus store owners to help them grow whilst providing support & consultation month after month. Every HelpDesk & SiteLab plan is equipped with flexible hours that can be used across all of our services including development, design, technical support and strategic consultancy.
Whatever the size of your business we have a plan to meet your needs, all managed by our friendly expert Shopify team. Charle retainers offer the ultimate monthly shopify support and expert retainer services to grow your store month after month. Our people-first approach is at the center of how we work with our clients, to create working relationships that are focussed on your goals that maximize your DTC performance.
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Cambridge Satchel
Our Shopify retainer includes access to our in-house Shopify development team. As an accredited Shopify Plus Partner, our Shopify developers are highly experienced in building & launching new onsite features for scale. We have experience developing bespoke features unique to your business alongside complex integrations with technology from Shopify apps & technical partners. Whether it's bug fixes, ongoing improvements, require information on growth, tweaks, adding subscriptions or rolling out your latest ideas, our expert Shopify developers are here to support your ecommerce growth.
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Candy Kittens
Our specialist ecommerce agency designers create high-performance Shopify UX and UI design that reflects the brands we work with and the requirements of modern ecommerce. based in New York, we support B2B and DTC companies across projects, migrations, and platform refreshes, ensuring every design decision improves speed, functionality, transparency, and conversion performance. Our work is informed by Google best practices, SEO considerations, and behavioral insight, helping visitors navigate key areas of your store with clarity and confidence. From content structure and visual hierarchy to ongoing design updates, selection refinement, and UX optimization, we design experiences that increase sales and support wider growth across email marketing and organic channels. Use your Shopify retainer and Charle plan to access our dedicated design team for ongoing improvements, strategic updates, and design resources that help your store stand out in a competitive market.
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Billionaire Boys Club
SiteLab is our on-site optimization retainer, designed to embed experimentation and insight directly into your Shopify design and development workflow, with ongoing Helpdesk support included as standard. We audit, research, and prioritize opportunities through a structured, data-led roadmap focused on improving key commercial metrics such as conversion rate, average order value, and customer lifetime value.
Our team analyzes user behavior across traffic sources using analytics, heatmapping, and customer feedback to identify friction points and opportunities for growth across the customer journey. Where required, we collaborate closely with supporting agencies across paid media and social to ensure on-site improvements align with your wider acquisition strategy and maximize impact.
Through continuous testing, iteration, and refinement, SiteLab helps Shopify and Shopify Plus brands deliver better on-site experiences that influence buying behavior and drive sustainable revenue growth. More than a standard retainer, SiteLab is a long-term optimization partnership built around performance, clarity, and measurable results.
Running an ecommerce store comes with ongoing challenges, and Charle HelpDesk is designed to give you reliable, responsive support when you need it. Our team is available via email to assist with day-to-day questions, issues, and technical queries, providing practical guidance and specialist insight tailored to Shopify and Shopify Plus stores. Charle HelpDesk is included in all SiteLab plans at no extra charge.
While Shopify’s own support cannot assist with custom theme development, our in-house team can. For merchants that require faster response times or priority access to developers, we offer an optional service-level agreement add-on, Charle Response, designed for urgent or time-sensitive support.
All Charle HelpDesk retainers include ongoing access to our customer success team, delivering trusted advice and hands-on support as your business grows. We also offer a range of plans, from support-only retainers to more advanced growth-focused services with Charle SiteLab, allowing you to choose the level of support that best fits your stage and goals.
If you are looking for a strategic partner to grow your e-commerce store, our retainers are for you. As a CRO Agency, we’ll work with you on a mission to improve conversion rates through design improvements, feature development and auditing whilst providing day-to-day support. Retainers with Charle are the ultimate package of support & long-term optimization for your Shopify or Shopify Plus store. Whether you have on single store or multiple websites, we can support your business. We provide regular KPI reporting, access to our task review platform and tools to help you scope out new tasks and work. Whilst we understand merchants require our support, we work tirelessly to stay focussed on key KPIs to help our merchants grow month after month.
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We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
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