Shopify vs Etsy

Shopify vs Etsy

Last updated: February 27, 2023

As the ecommerce space becomes more competitive, entrepreneurs are seeking the platforms with the best technology to develop online storefronts. Entrepreneurs looking to setup their own online stores have a number of platforms to choose from, but which is the best?

This article goes into the detail Shopify vs Etsy, perhaps the two best ecommerce platforms that merchants are moving to and setting up stores in as little as a weekend.
Considering Shopify vs Shopify Plus?

Shopify vs Etsy: An Overview

Both Shopify and Etsy offer an e-commerce platform for business owners to market their goods and services. Shopify allows customers to create their own branded spaces, whereas Etsy is a marketplace. Although Etsy is most known for handmade goods, many sellers also resell vintage apparel, crafting tools, and other one-of-a-kind items. Users can sell a variety of other items on Shopify, and there is generally no set industry or market of goods that are exclusive to the platform.


At a glance of Shopify vs Etsy, Shopify is an ecommerce website builder originating in Canada that has been around since 2004. You may easily start your own online store using this platform, which you can design however you like through prebuilt templates or bespoke advanced code. Shopify has a plethora of ecommerce tools to assist you in displaying products, defining your brand, and marketing yourself. Plus, Shopify has hundreds of integrations that allow you to expand the functionality of your business and collaborate with other apps. If you're currently running an online store with several programmes, this will come in handy. Shopify is appropriate for both large and small enterprises. Thousands of products are sold to millions of consumers utilising this platform by merchants all over the world. In fact, Shopify has handled more than $200 billion in sales to date.


Etsy is an online marketplace with a'storefront' that houses multiple online retailers. The Etsy market is very competitive since all vendors have one thing in common: their items are artsy and crafty in nature. For your customers, Etsy's engagement in the purchasing process is front and centre. Etsy's take on the ecommerce market is that they sell "handcrafted, vintage, or unusual" items. And the idea has paid off: they now have over 82 million buyers all over the world. Etsy welcomes small and large independent sellers to sell on their marketplace. As a result, it's frequently an entry-level shop, best suited for novice sellers with limited inventory and one-of-a-kind things that want to generate traffic easily.

Shopify vs Etsy: Design and Customisability

Next in our Shopify vs Etsy comparison is the web design and customisability features- something that is fundamental for customers to be able to identify your brand and feel the difference to your competition. Web design that is both intuitive and appealing is critical to the success of any online store. A sloppy-looking website will immediately turn a visitor away, so it's critical to plan out and customize your store's aesthetic meticulously. Etsy allows you to upload your own logo and product images, but that's where the customisation stops. This may be advantageous for sellers who are unfamiliar with web design- they don't have to be concerned about it. However, most businesses see this as a huge disadvantage, this reason for this is you won't be able to differentiate yourself, promote yourself, or infuse any personality into your listings. This may be problematic for those who have a clear image of what their perfect store should look like, making this a large downside of Shopify vs Etsy.

The appealing aspect about Etsy is that you're selling on a marketplace rather than starting from scratch. On the one hand, this means you can't make any mistakes with the appearance of your store as these compare similarly to other stores. On the other hand, there's no way to make your online presence stand out from the thousands of other sellers who are doing the same thing. Etsy's store pages are immaculate, which is a bonus for today's merchants. They're simple to use and everything fits together properly, so you can be assured that your customers will have no trouble locating the information they need about your products.

On the negative side, finding a way to stand out from the competition is one of the most crucial things you can do as an online business. On Etsy, it's nearly impossible to build a dedicated brand following because there's nothing to help you stand out. Remember that when people buy from you, it's the brand impressions you generate that persuade them to come back for more in the future.

When comparing the design and customisability side of Shopify vs Etsy, Shopify is on the opposite end of the spectrum - the possibilities are practically unlimited. You'll have access to your website's backend, where you may choose from a multitude of different themes. They're optimized to cover a variety of industries, some of these are free, some come with a price tag, and so can be made completely bespoke for your Shopify store. Some of these themes even include 3D or AR capabilities, which is ideal if you own a furniture or apparel store. You can customize, alter, and rearrange a theme to your heart's delight once you've chosen one. Of course, if you're not a designer and don't plan on hiring one, risking too much customisation could throw your design off. In these instances, hiring an agency that does custom Shopify theme development can come in handy.

You shouldn't go too far wrong, though, thanks to Shopify's wide range of appealing designs. The Shopify themes essentially serve as the framework for your website. You can pick from a variety of themes that are relevant to your needs, such as fashion and apparel, or even furniture. Your website's design will be guided by the themes, but you'll also need to be prepared to make some adjustments. The good thing about Shopify's industry-specific themes is that they not only look great for the niche you're selling in, but they also come with added capabilities, an added bonus of Shopify vs Etsy. If you sell clothing, for example, you could include a function that allows users to zoom in on designs.

Everything Shopify provides is mobile responsive, so you know you'll be able to reach your audience on any device. Furthermore, you have complete freedom to modify and reorganize until you discover a way to make your brand truly shine. Although Etsy's limited design options lessen your chances of making a mistake with your online presence, they don't allow you the creative freedom you'll need to make your site truly stand out. For those who wish to build a genuine brand image from the ground up, Shopify is significantly more adaptable. When comparing Shopify vs Etsy, Shopify is the clear winner in terms of design and customisability. It's simple to create and establish your own brand using Shopify.

Shopify vs Etsy: Domains and URLs

Shopify vs Etsy, what is the best way for customers to find you on the internet? The Shopify storefront you create will require a web address, so you'll need to register and use your own domain name. This is another great way to promote your brand. However, it comes with the additional cost of paying for hosting and domain rights. With its well-structured web domain signup process, Shopify makes this simple. Since Etsy is a marketplace, it doesn’t enable users to use their own domain.

Instead, your shop will be a subdomain of the Etsy marketplace, for example' This is a simple way to sell without having to pay for your own domain for those sellers who wish to keep things basic. You might not be ready to manage your own website, in which case an online marketplace could suffice. However, if you want to develop a personal brand, you'll need your own domain. As a result, Shopify also wins when it comes to domains and URLs.

Shopify vs Etsy: Reporting

Etsy offers a variety of reporting features to help sellers track their performance and make informed decisions. Etsy reports include sales and transactions, traffic, listings, customers, and shop performance metrics. Sales and transactions reports provide a breakdown of orders, payment methods, item prices, and item titles. Traffic reports provide insights into search terms, social media, websites, and pages viewed. Listings reports provide information on traffic sources, search terms, social media, and websites. Finally, customers reports provide insights into customer activity and purchase behavior.

Shopify provides reports that allow you to analyze your store's recent activity, understand who's visiting your website, and measure performance metrics like load times. There are different reports available depending on your Shopify subscription plan. Acquisition reports focus on visitors to your website and include three key metrics: Sessions over time, Sessions by referrer, and Sessions by location. Behavior reports focus on the actions your visitors take and provide a wide variety of insights that can help you make better promotional decisions. Professional reports are designed to help you understand your data and make better decisions for your business. They can be customized to include the specific information you want to see, and they’re usually created by experts who understand how to interpret data.

Shopify vs Etsy: Ease of Use

Shopify is a user-friendly platform for entrepreneurs looking to setup a business, offering easy website and store setup, integration with third-party solutions, and a simplified content management system. Even those with limited technical or coding knowledge can quickly set up a Shopify store, as the platform is well-designed and intuitive to use, allowing powerful ecommerce features and capabilities to be brought to life with relative ease. Shopify also offers great customer support, with guides and tutorials available for those who need help navigating the platform. All in all, Shopify is an easy-to-use platform for businesses, perfect for those looking to set up an online store and start selling quickly with minimal hassle.

Etsy is also intuitive and easy to use, as it presents a simple click-and-drag interface for editing and customising store pages. Furthermore, Etsy also offers a range of helpful tutorials and resources to help new sellers get started. There are also several third-party solutions and integrations available, which makes it easy for sellers to extend the functionality of their store. Overall, Etsy takes the edge for ease of use between Shopify vs Etsy, due to the simplicity of the platform. It is worth noting, however, that due to this simplicity, there are limitations with what can be achieved in terms of advanced ecommerce features and capabilities. Merchants should therefore weigh up the balance between ease of use and the potential they can squeeze out of each ecommerce platform.

Shopify vs Etsy: B2B and Wholesale

Shopify and Shopify Plus offer powerful tools for B2B and wholesale selling, allowing merchants to set up contract terms, custom pricing, and quantity discounts for each customer depending on the quantities they wish to purchase. Additionally, merchants can use Shopify's POS system and hardware to accept payments in-person, adding a great sales channel for events or pop up shops. Learn more about B2B on Shopify Plus in detail here. Etsy is also suitable for B2B and wholesale transactions. The Etsy platform offers a Wholesale platform that is restricted to retail business buyers and wholesale sellers, so regular consumers cannot access this section. On Etsy, sellers are able to personalize listings they offer, making it easy to customize products for a business buyer. Furthermore, Etsy's Seller Handbook provides detailed guidance on how to set up a Wholesale account and how to manage wholesale orders to assist B2B users looking to selling through a wholesale channel. While Etsy does offer B2B functionality, Shopify and especially Shopify Plus is generally more suited to its more powerful wholesale technology.

Shopify vs Etsy: Security

Etsy is dedicated to keeping their platform and sellers' accounts safe, with teams and processes working year-round to prevent fraud. To protect sellers' information, Etsy requires all sellers to set up two-factor authentication when opening up a new seller shop. Additionally, sellers are also advised to keep their passwords safe and review their payment and billing details regularly. Moreover, Etsy also provides a Purchase Protection program as part of their Etsy Payments system, which helps protect sellers from fraudulent orders.

To ensure the safety of both you and your customers, Shopify have a whole team devoted to maintaining the security of your store. Both Shopify and Etsy have secure payment systems for their sellers. Shopify does not provide a purchase protection program like Etsy does, however it does have a fraud analysis system that uses machine learning to detect fraudulent orders and protect merchants. Shopify also offers a secure hosting solution, with data centers that are monitored 24/7. Overall, while there are some differences between Shopify vs Etsy, both e-commerce platforms are highly secure so that store owners can have peace of mind when operating an online business on whichever platform they choose.

Shopify vs Etsy: Ecommerce Features

At a glance of Shopify vs Etsy, Etsy takes pride in offering simple yet effective ecommerce solutions to help you market and expand your business. Etsy provides you with a basic toolbox that contains everything you'll need to run your Etsy business smoothly. You can manage your business and sales on the move with the 'Sell on Etsy’ app, which comes in useful if you're usually on the move. It also features marketing and advertising options that you can utilize to expand your consumer base, attract new followers, and boost your visibility online.

You may also utilize third-party programmes like Google Shopping to improve your exposure by sharing your Etsy business on social media channels like Instagram and Twitter. Etsy also has a tool for creating and managing discounts, as well as the ability to buy and print cheap postage labels, which, as you might expect, saves money on delivery.

On the other side of Shopify vs Etsy, Shopify is known for its extensive and high-quality online sales tools. This makes it an excellent alternative for companies wishing to expand and employ a variety of marketing and promotion techniques. Shopify also provides a wonderful app store where you can add whatever more features you require to an already varied collection of tools. You can find our list of Best Shopfiy Apps here.

Multichannel selling is a must-have tool for expanding your consumer base and making the purchasing process more convenient. The free SSL certificate ensures that users may safely make purchases on your site, which helps to create trust and confidence with potential customers. Customers who were going to make a purchase but left the checkout page are also enticed by abandoned cart recovery. But it is Shopify's inventory system that truly outperforms the competing platform in Shopify vs Etsy.

You may track and manage your stock, as well as evaluate your sales, by uploading products in bulk or one at a time. Shopify wins the prize based only on functionality. All of these added features, of course, come at a cost. So, if you're evaluating both ecommerce platforms, consider which features you'll utilize the most. After all, there's no use in paying for extra features if you're not going to utilize them. Etsy's basic toolbox is quite suitable for selling smaller volumes.

Shopify vs Etsy: Customer Support

Customer support can come in very handy whenever you run into problems our have questions when running your online store. When comparing Shopify vs Etsy, Shopify sellers have access to customer service via chat, email, and phone 24 hours a day, seven days a week. While Etsy offers this as well, in order to acquire a phone number, you must first select a phone-based issue from its customer care tree. Most questions will require you to send an email and wait two to five business days for a response.

Shopify vs Etsy: Pricing

One of the main factors when deciding which ecommerce platform to use between Shopify vs Etsy, pricing is a big one. There are a few potential variables to consider when calculating the cost of running an online store. Some services appear to have transparent monthly subscription fees and rates. Even so, there are frequently hidden costs to be aware of, such as transaction or listing fees, as well as apps and add-ons that provide additional functionality. Pricing on The ordinary Etsy plan does not levy a monthly subscription, It does, however, charge a $0.20 per product listing fee. This covers the cost of publishing your product advertisement, which will be visible until the item is sold. On every item you sell, Etsy charges a 5% transaction fee plus an additional 3% + $0.25 for payment processing.

These costs can eat into your profit margins on higher-priced purchases. Payment processing fees are normal in the e-commerce business, however Etsy's are slightly more than the industry average. Again, if you're selling on a smaller scale, Etsy's transaction fees shouldn't detract too much from your revenues, and a monthly subscription might easily cover the expense of maintaining your own online store. Finally, Etsy only charges you when you make a sale, so you don't have to worry about losing money if you're not sure if your goods will sell. Etsy Plus, which costs $10 per month, adds more features.

On the other side of Shopify vs Etsy, Shopify has a greater initial investment but provides far more customisation and flexibility, making it great value in the long-term. This is really beneficial when it comes to expanding your business. There are three pricing options available, as well as a 14-day free trial: Basic Shopify: Monthly payment of $29: This package includes an ecommerce website and a blog which merchants can add content to, as well as the ability to list an infinite number of products, two staff accounts, 24/7 support, and multichannel selling. Shopify: $79 a month: Upgrade to five staff accounts, gift cards, professional reports, lower credit card rates, and extras at the point of sale. Advanced Shopify: $299 a month: 15 staff accounts, an advanced report builder, third-party determined shipping prices, and lower credit card rates are all included in this subscription. Shopify's Plus plan is the most sophisticated package available and is mainly aimed at large enterprises with strong growth. Read more in our article on What is Shopify Plus?

The monthly fee is substantially greater than Etsy's, but it's well worth it if you require the additional features. Shopify's ‘Basic' plans provide you with everything you need to run a small to medium size online store efficiently. Larger firms with a lot of employees will benefit from Shopify's more expensive packages, which offer more scalability. Payments are worth noting when considering price. Shopify's transaction costs start at 2.4 percent plus $0.30 for online sales, and are slightly more expensive with the lower-priced plans. You'll pay extra costs on a per-sale basis because Etsy doesn't charge a monthly fee unless you pay for the Plus plan. Because these fees are so many, that third parties have created profit calculators for merchants.

Shopify vs Etsy: Search Engine Optimisation (SEO)

Etsy provides several tools and features to help with sellers on their platform to strengthen their SEO positioning on the internet. For example, Etsy provides an SEO dashboard that allows sellers to track their keyword performance and optimize their listings for search on the marketplace. Furthermore, Etsy also offers tips and resources to help sellers optimize their listings and make sure their products are showing up in the right places. Since Etsy is an already popular website with high domain authority, sellers can list on the platform and rank highly on search engines if they get their keyterms right.

Generally speaking, more specific or niche keywords in Etsy listings are likely to rank better on search engines such as Google and Bing. With more generic or broader keyterms, other sellers on the Etsy marketplace and other websites on the world wide web could likely be targetting the same or similar keywords, making it more difficult to compete with domains who's whole website revolve around targetting a certain keyword or phrase. With a bit of effort and the right tips, however, Etsy can be a good platform for SEO success.

On the other side of Shopify vs Etsy, Shopify boasts search engine optimisation at it's core. Since merchants can setup their own websites that are separate to the Etsy marketplace, merchants have full control of their website and its SEO capabilies. The platform automatically generates a sitemap for Google, makes it easy to update meta descriptions with search engine settings on each page, and allows tertiary content to support product pages and root websites with a blogging platform that integrated directly into Shopify. To complement this, Shopify also has third-party apps and tools that can leverage SEO analytics technology to maximize merchant's ranking in search engines. These include tools such as Google Search Console.

When it comes to SEO on Shopify vs Etsy, the winner varies depending on the size and nature of your business. If you're just starting out and are selling niche products, Etsy is likely better as sellers can leverage the already existing domain authroity of the Etsy marketplace, and users will be able to find niche products quicjkly with ease. For businesses that are more established and sell more competitive products, Shopify is the best platform as it gives sellers the tools and features they need to organically build their way up the search engine results and take out the competition for higher difficulty keyword terms.

What businesses are most suitable for Etsy?

Etsy is most suitable for businesses that sell handmade, vintage, and craft items. It's a great platform for artists, crafters, and makers who want to sell their unique goods. It's also a great option for antique dealers, vintage clothing sellers, and other sellers of vintage or one-off goods. Etsy is also a great platform for small businesses that specialize in handmade items, such as jewelry, pottery, clothing, craft supplies and furniture. However, Etsy is not the best option for businesses that sell mass-produced items that are sold in volumes, such as electronics or household goods.

What businesses are most suitable for Shopify?

Shopify is most suitable for businesses that sell a variety of products with volume, from physical items to digital goods. The platform is great for businesses that need an integrated ecommerce solution and require advanced customisation capabilities. It's also great for businesses that need to scale quickly, as Shopify is highly scalable and can easily accommodate large inventories. Businesses that are looking for an all-in-one solution for their ecommerce needs, such as an integrated shopping cart and payment processing, will also find Shopify to be a great option. In addition, businesses that are looking to sell digital products, such as ebooks, software, and audio files, will find Shopify to be an ideal platform. To summarize, Etsy is better for smaller businesses that sell unique and one-off items, whereas Shopify is better for larger businesses that wish to sell with volume.

Summary: Shopify vs Etsy

Choosing the right ecommerce platform for your online store can seem overwhelming with the amount of variation in features, design and customisation available, with different plans and price tags for each. Shopify provides a wide range of features for those looking for a more custom ecommerce experience, while Etsy is more focused on selling unique items. The features and services of each platform will suit anyone’s budget and needs.

When it comes down to choosing Etsy vs Shopify, Shopify seems to be the overall winner for businesses small and large. The vast amount that you can do on the platform means that you can deliver the best ecommerce experience possible for your customer base and scale with ease. Etsy is perhaps a good starting point for merchants who make lower volume of sales and want an easy solution to setup and sell items quickly. If you are willing to invest more into your company and long-term strategy, however, it is clear that Shopify wins the Shopify vs Etsy competition as the technology and thenamount of capabilities of the platform are unparalleled to the rest of the market. If you're undecided on whether to choose Shopify vs Etsy, choose both! You can integrate Etsy as a channel to your Shopify store and get the best of both worlds. If you're looking to migrate to Shopify, setup a brand new store, or anything inbetween, be sure to get in touch today.

Shopify vs Etsy: Frequently Asked Questions

Q: What should merchants look for when choosing an ecommerce platform?

A: When choosing an ecommerce platform, make sure to consider customisation capabilities, payment processing options, content managemeny systems, customer service and support, security features, scalability, and additional features such as analytics and data tracking. It's always good toreview customer feedback and reviews of the platform and its features, and be sure to consider which features your online store can take specific advantage of. Other examples of ecommerce platform include Woocommerce (WordPress), Magento and Wix. Q: What features does Shopify have that Etsy doesn't?

A: Shopify provides integrated analytics and reporting capabilities directly from the platform, as well as a point-of-sale system for physical stores. Shopify also has a wide range of preset themes to choose from and advanced customisation options that go way beyond what Etsy offers, so it can be easily tailored to any kind of store. If a merchant doesn't like any of the preset ones, they can use bespoke themes for full shop customization so that they can craft an ecommerce experience exactly how they want. Furthermore, Shopify also offers a product import and export feature, so that sellers can easily transfer their product data between different platforms, and automated abandoned cart recovery to help merchants recover lost sales. Q: What features does Etsy have that Shopify doesn't?

A: Etsy provides a marketplace for small business owners to sell their products, whereas Shopify is used by owners looking to set up a standalone ecommerce website that is not part of a marketplace. Being part of a marketplace can have its own advantages and disadvantages, as competition can be a benefit to some merchants, and a drawback to others. Etsy also has built-in features for customer reviews, which can help a seller build a positive reputation. While Shopify can also integrate customer reviews, this has to be done through third-party apps. Additionally, Etsy offers a powerful search engine built in, which helps shoppers find the products they are looking for quickly and easily. Etsy offers a range of different promotional tools to help sellers market their products and boost sales from within the marketplace.

When it comes to Etsy Shopify, it is important to note that the platform specializes in selling handcrafted items, and as such, it is best suited for those looking to sell something unique. The contrast between types of business and country matters, as well as languages, branding and shop customisation. On Etsy, customers can also get credits and discounts, and has built in messaging features for customer inquiries.

Q: Can sellers use both Shopify and Etsy?

A: Yes, merchants can use both Shopify and Etsy to sell their products. Selling by multiple channels including Etsy and Shopify has many advantages such as the ability to reach a wider audience and maximize sales. Additionally, having a presence on both platforms will also help to create brand recognition and build customer trust. Some users may also prefer purchasing off one platform or the other, giving more flexibility and personal preference to the consumer.

Q: How do Shopify and Etsy compare to other ecommerce platforms?

A: In comparison to other ecommerce platforms, Shopify and Etsy have a range of features that make them stand out from the crowd. For instance, both platforms have great customer support, which makes it easy for sellers to get help and support they need quickly for whatever requests they may have. Additionally, both Shopify and Etsy have a plethora of promotional tools that can help sellers to market their products and boost sales, these are generally more effective than on other available ecommerce platforms. Finally, both Shopify and Etsy both have user-friendly interfaces and support a range of payment gateways, making checkout process easier for customers and therefore increasing the likelihood of conversion.

Q: What features do Shopify and Etsy have that are important to sellers? A: Customisation is one of the most important feature for any ecommerce business. Shopify and Etsy provide a wide range of customisation choices for sellers so that they can market their brand how they want and let their image shine. Shopify offers a variety of themes to help merchants setup their store, while Etsy Pattern is available for Etsy sellers to help sellers build their customer base.

Flexibility with payments is also important for ecommerce sellers. Shopify offers native payment gateways like Shopify Payments, while Etsy uses native debit and credit card options. Both ecommerce platforms allow users to use discount codes to help with marketing and conversions, and additional payment options such as PayPal and Square are available to complement the native payment options.

Q: What are the pros and cons of Shopify and Etsy?

A: Both Shopify and Etsy come with a range of pros and cons for ecommerce businesses. Shopify partners can facilitate lower shipping costs, a simple pattern setup and the ability to sell anything, while Etsy has support for business cards, and built in email marketing. Shopify offers simple steps to set up shipping fees, and customers can also use their own ads. Both platforms also offer a range of layout choices, as well as standard coupons and shipping rates. To position ecommerce brands so that they can be found by customers, Shopify generally takes more time as it is not part of a popular marketplace like Etsy, however, merchants are able to sell higher volumes and with lower fees. While Etsy is great for small businesses listing and selling unique items, sellers are limited to what they can sell, and fees are higher.

Shopify is better for those looking to create an independent ecommerce business, while Etsy is ideal for those looking to take advantage of its large network of marketplaces and numerous competitors. However, both platforms have features to suit different budgets, with Shopify offering different tiered pricing plans like Shopify Lite, Basic Shopify, Shopify Advanced, and Shopify Plus, while Etsy stores offers sellers to setup stores for free, and has tools such as paid advertising within the marketplace to help items sell more quickly once ad fees have been paid. While Shopify can use third-party apps for advertising such as Microsoft Channel, these are not natively built in. This can add extra steps to sellers looking to setup and sell quickly, without having to search somewhere away from the platform to add additional features from the get go.

The learning curve for setting up an ecommerce business on either of the two platform is also not too steep. Shopify offers SEO tactics and tools, guides and resources to maximize KPIs, and a huge range of third-party integrations from the Shopify App store to help with all industries from subscription businesses to dropshipping apps. Etsy, on the other hand, has an editor for creating emails, help with taxes and a note feature to provide customers with more information.

Both Shopify and Etsy offer a handful of features to make setting up an ecommerce business easier. Shopify has customisable shop layouts and lots of customer experience options, while Etsy has many marketing materials and categories to help customers find the right product. Lastly, both platforms provide multiple payment options, from credit cards and PayPal to Apple Pay and Stripe.

Q: What market research and analytic tools are available on Shopify and Etsy?

A: Research is an important part of setting up an ecommerce business, and both Shopify and Etsy provide a range of resources to help. Shopify has a store name generator, a range of payment options and price plans, and a setup process that is easy to follow. Etsy also offers sales features, a verdict on restrictions, and a wide selection of user experiences. Additionally, both platforms offer alerts, marketing materials, and categories for majority of products.

Q: Do Shopify and Etsy offer email marketing capabilities?

A: The purpose of an email list is always to build relationships with customers and provide them with valuable content. Shopify and Etsy both provide the benefits of email list marketing, including the ability to send personalized messages, discounts, and updates. Shopify is also better for those looking to create a custom shopping experience through email marketing with its shipping discounts, while Etsy is better for those targeting customers in certain countries, as it supports multiple language options.

Q: Is Shopify or Etsy better for point of sale transactions?

A: Shopify has an all-in-one point-of-sale (POS) system designed to power retail businesses and is equipped with powerful hardware that lets you accept all major payment methods. It offers features such as inventory tracking, staff management, unified reporting, and a frictionless checkout experience.

On the other side of Shopify vs Etsy, Etsy doesn’t offer free POS software and is mostly retail-focused, so businesses in other industries may want to look for alternatives. Deciding factors of using POS include the cost of the software, the cost of using Shopify Payments, and the cost of using a third-party payment processor. Overall, if you are looking for a powerful POS system with a wide range of features to help you manage your retail business, Shopify is a great option and offers much more than Etsy.

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