Ecommerce SEO Migration Services

We are an ecommerce SEO migration agency providing search led migration services for ambitious ecommerce brands. Our role is to protect visibility, safeguard rankings and maintain performance throughout your platform move.

Our ecommerce SEO migration approach is holistic and data led with technical expertise at the core. We combine the strength of pre migration research, technical optimisation, on page and content mapping, redirect strategy, backlink preservation and rigorous data analysis to deliver commercially reliable migration outcomes.

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Why SEO is critical for every ecommerce migration.

When a site migration is handled without specialist SEO support, brands often see an immediate drop in visibility, traffic and revenue. Changes to site structure, urls, internal links and content can confuse search engines and damage hard won rankings. Our ecommerce SEO migration services exist to protect your website during this transition so your business can launch a new site without sacrificing performance or growth.

As an ecommerce SEO migration agency our team treats every project as a complete website migration, not just a design or platform change. We review analytics and search data from Google, audit your current site, pages, domains and backlinks, and highlight risks and opportunities across the migration process. Whether you are moving to Shopify or another ecommerce platform, we plan website migration services that safeguard SEO value, user experience and brand performance for our clients.

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Shopify Design Development Retainer with Strategic Solutions

Cambridge Satchel

SEO & New Store Migration

Your dedicated ecommerce SEO migration agency

Successful website migrations rely on specialist expertise. Our team manages complex ecommerce migrations for brands that want to protect visibility, search rankings and revenue during a major platform change. We combine technical SEO, content planning, URL structure strategy and analytics insights to deliver migrations built around performance, stability and long term growth.

As an experienced website migration agency we understand how changes to site structure, domains, cms platforms, internal links and metadata impact search engines. We plan every stage of the migration process with care, from auditing data and pages through to redirect setup, risk reduction, backlink preservation and full SEO alignment. Whether you are moving to Shopify or another ecommerce platform, our approach ensures a smooth transition without unexpected drops in traffic or disruption to your customers.

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Shopify Design & CRO Monthly Retainer for Growth

Candy Kittens

Pre-Migration SEO Safeguarding

We audit, benchmark and plan every SEO asset before your migration

Every successful ecommerce migration starts with a thorough SEO audit. We review your current site, pages, analytics data, backlinks, domain authority and search performance to build a complete picture of your existing SEO value. This creates the benchmark that guides the entire migration process and ensures nothing is missed. Our team identifies risks, opportunities and structural issues that could impact traffic, rankings or user experience during the transition.

As part of our approach we plan your site structure and urls in detail, mapping every change so search engines can easily understand and index the new platform. We protect valuable links, content assets and authority signals, ensuring your migration strengthens performance rather than disrupting it. This is a core part of our ecommerce SEO migration services and provides a reliable framework for long term growth and stability.

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Technical Structure and Redirect Strategy

Accurate URL planning and redirects for a safe ecommerce migration

One of the most common causes of traffic loss during a website migration is incorrect URL changes or weak redirect implementation. Our team plans your site structure with precision, mapping every URL, page and category to maintain clarity for users and search engines. We review internal links, domains, tags and content relationships to create a structure that supports stronger SEO performance and future growth.

As part of our ecommerce SEO migration services we implement a complete redirect strategy that protects rankings, authority and backlinks. Every redirect is tested, validated and reviewed to ensure no link equity is lost during the transition. This detailed approach reduces disruption, prevents drops in visibility and ensures your new platform launches with the same trust search engines already have for your brand.

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Content Migration and On-Page SEO

Metadata, content and on-page assets migrated safely

Content and on-page SEO are some of the most valuable assets your website has. During an ecommerce migration we move every piece of content with accuracy, including metadata, headings, internal links, product information, collection structures and supporting assets. Our team ensures that nothing is lost, duplicated or misaligned during the transition, protecting the SEO value your pages have built over time.

As part of our ecommerce SEO migration services we refine your content for improved clarity, relevance and user experience. We review opportunities for optimisation, strengthen internal linking, update outdated information and enhance page quality based on performance insights and best practice. This careful approach ensures that your new site launches with stronger on-page foundations and a cleaner structure that search engines can understand more easily.

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Post-Migration SEO Monitoring

Stabilisation, monitoring and ongoing SEO protection

Launching the new site is only one part of a successful ecommerce migration. The post-migration period is where search engines reassess your structure, urls, content and redirects. Our team monitors performance daily, reviewing analytics, rankings, crawl behaviour, indexation, backlinks and user experience to ensure there are no unexpected drops in visibility or traffic. This protects your brand during the most sensitive stage of the migration process.

As part of our ecommerce SEO migration services we track technical signals, resolve issues quickly and provide ongoing insights to support long term improvement. We review search data from Google, monitor authority signals and produce clear reports to show progress. This level of care and monitoring ensures your site continues to grow securely after launch with a setup built for stability and success.

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Built for Long-Term Growth

A migration that strengthens your long-term SEO performance

A website migration should be an opportunity to improve your SEO, not a moment of disruption. Our team designs migrations that enhance site structure, authority signals, user experience and content quality, giving your brand stronger foundations for growth. By combining technical accuracy with commercial understanding we create a transition that reduces risks and unlocks long-term performance gains for ecommerce businesses.

As an experienced ecommerce SEO migration agency we support clients beyond launch, helping brands identify new opportunities, refine their strategy and build on the SEO value preserved throughout the migration. This ensures every project delivers improvements in visibility, conversions and overall results, setting your website up for sustainable success across search engines and future platform updates.

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Shopify SEO Agency

Join an SEO Plan by Charle.

We deliver one single plan built on expertise and trust that includes a multi-disciplinary, expert-level SEO strategy for your store with objectives and tactics to increase your position within search results whilst monitoring SEO results. Our team of SEO strategists, content writers, digital PR experts and SEO specialist developers to help you take your SEO strategy to the next level. We have a wealth of experience across a multitude of industries to launch a result-focused SEO campaign. Results are the product of a multi-pinned strategy crafted by a team of experts from a range of strategies & skills. Tell us about your company & ecommerce store and start an SEO relationship with Charle today.

Ecommerce SEO Migration Services

What is an ecommerce SEO migration?

An ecommerce SEO migration is the process of moving your website, platform or site structure while protecting existing search rankings, traffic and revenue. It usually includes auditing your current site, planning a new site structure, mapping urls, implementing redirects, migrating content and metadata, and monitoring performance after launch. Our role as an ecommerce SEO migration agency is to manage this entire process so search engines and users experience a smooth transition.

Will an SEO migration cause a drop in traffic or rankings?

Any site migration introduces risk, but a well planned SEO migration is designed to minimise disruption and protect performance. Short term fluctuations can happen as search engines re-crawl and re-evaluate your pages, redirects and new structure. Our migration process focuses on detailed planning, accurate redirects, preserving backlinks and domain authority, and close monitoring to reduce traffic loss and support long term improvement in visibility and seo performance.

What is included in your ecommerce SEO migration services?

Our ecommerce SEO migration services typically cover a full pre-migration SEO audit, site structure and url planning, redirect strategy and testing, content and metadata migration, technical setup on the new platform, analytics and tracking configuration, staging site testing and post-migration monitoring. We design every migration around your goals, platform and cms, making sure that key pages, links, tags and assets keep their SEO value throughout the transition.

When should we involve an SEO migration agency in our project?

The earlier the better. Ideally, we are involved before any major structural, design or platform decisions are finalised. That allows us to audit your existing site, inform the new site structure, plan redirects, and shape the migration framework alongside your development team. Bringing us in late in the process can limit options and increase risk, as key decisions about urls, navigation and templates may already be locked in.

How long does an ecommerce SEO migration take?

The timeline for an ecommerce SEO migration depends on the size of your site, the complexity of your structure and the platform you are moving to. Smaller migrations can take a few weeks, while larger projects involving extensive content, redirects, domains or custom cms setups may take several months. Our team handles the full process including audits, planning, staging site testing, redirects and post-launch monitoring to ensure a smooth and stable transition with minimal disruption to performance.

How do you measure the success of an SEO migration?

Success is measured by protecting and then improving core metrics such as organic traffic, search rankings for priority pages and keywords, revenue from organic sessions, crawl health and indexation, and the transfer of authority signals like backlinks and internal links. Before any migration, we benchmark performance and agree clear objectives, then use analytics and search data to report on how the new site is performing against those goals in the weeks and months after launch.

Ready to tell us about your project?

Ready to tell us about your project?

Your ecommerce SEO migration agency for safe, search led platform moves.

We are an ecommerce SEO migration agency providing search led migration services for ambitious ecommerce brands. Our role is to protect visibility, safeguard rankings and maintain performance throughout your platform move.