SMS Marketing Tips

Top SMS Marketing Tips: How to Boost Sales with SMS

Last Updated: June 15, 2023

In today's digital age, SMS marketing has emerged as a powerful tool for ecommerce merchants to engage customers, drive sales, and build brand loyalty. With its high open rates and immediate reach, SMS marketing allows businesses to connect with their target audience directly on their mobile devices. To help you harness the full potential of SMS marketing, we have compiled a comprehensive list of top tips and strategies. Whether you're new to SMS marketing or looking to enhance your existing campaigns, these tips will empower you to maximize your ROI and achieve outstanding results.
Learn About Our Customer Retention Services

What is SMS Marketing

SMS marketing, also known as text message marketing, is a form of mobile marketing that involves sending promotional messages or updates to a targeted audience through SMS (Short Message Service). It leverages the popularity and widespread use of mobile phones to reach customers directly and engage them with marketing content.

SMS marketing typically involves obtaining permission from individuals to send them promotional text messages. This can be done through opt-in campaigns where customers voluntarily provide their mobile numbers or by integrating SMS subscription options into other marketing channels. See our article on top subscription brands on Shopify for industry examples.

Once permission is obtained, businesses can send targeted messages to their subscribers. These messages can include various types of content, such as promotional offers, discounts, event reminders, product updates, alerts, surveys, and more. SMS marketing allows businesses to deliver concise and immediate messages, directly reaching customers' mobile devices.

Key advantages of SMS marketing

High open rates: SMS messages have significantly higher open rates compared to emails marketing such as Klaviyo or other forms of marketing communication, as they are typically read within minutes of being received.

Direct and immediate communication: SMS marketing allows businesses to reach customers directly on their mobile phones, enabling instant and direct communication.

Wide reach: SMS can reach a broad audience, as nearly everyone with a mobile phone has the capability to receive text messages.

Personalization: SMS marketing can be personalized by addressing recipients by their names or tailoring the content based on their preferences or previous interactions.

Cost-effective: SMS marketing is generally more cost-effective compared to other marketing channels, such as traditional advertising or direct mail campaigns.

1. Build an Opt-In Subscriber List

Building a high-quality and opt-in subscriber list is the foundation of successful SMS marketing. Instead of purchasing or spamming random phone numbers, focus on organic growth by strategically placing signup forms on your website, social media channels, and during the checkout process. Offer incentives such as exclusive discounts, early access to sales, or valuable content in exchange for customers opting in to receive SMS updates. This approach ensures that your subscribers are genuinely interested in your brand and more likely to engage with your SMS campaigns.

2. Craft Compelling and Concise Messages

Given the character limit of SMS messages, it's crucial to make every word count. Craft concise and engaging messages that immediately capture recipients' attention. Start by addressing customers by name to personalize the message. Keep the content relevant to their interests and purchase history. Use clear and compelling CTAs to encourage immediate action, such as "Shop Now" or "Get 20% Off Today." Avoid using excessive abbreviations or slang that might confuse or alienate your audience. The key is to convey your message effectively within the limited space while maintaining clarity and impact.

3. Optimize Landing Pages for Mobile:

When driving traffic through SMS campaigns, ensure that the landing pages you link to are optimiszed for mobile devices. A seamless mobile experience is crucial for converting SMS recipients into customers. Optimize your landing pages for quick load times, responsive design, and a simple checkout process. Ensure that your landing pages are mobile-friendly by using a responsive design that adapts to different screen sizes. Test your landing pages on various mobile devices and screen sizes to guarantee a smooth user experience. Remove any unnecessary steps or form fields to make the conversion process as frictionless as possible.

4. Monitor and Analyze Campaign Performance:

Regularly monitor and analyze the performance of your SMS campaigns to identify areas of improvement and measure your return on investment. Track metrics such as open rates, click-through rates, conversion rates, and customer engagement. Use analytics tools to gain insights into customer behavior, preferences, and trends. Analyze the performance of different segments, messages, and offers to understand what resonates best with your audience. By closely monitoring your campaign performance, you can make data-driven decisions, optimize your SMS marketing strategy, and achieve better results over time.

5. Personalize and Humanize Your Messages

To create a deeper connection with your audience, go beyond generic messages and personalize your SMS campaigns. Utilize customer data to tailor messages based on their preferences, past purchases, or browsing behavior. Address recipients by name and reference specific products or categories they have shown interest in. This personalization demonstrates that you understand their needs and increases the likelihood of engagement. Additionally, humanize your messages by adopting a friendly and conversational tone. Avoid sounding overly promotional or robotic, as it can deter customers from engaging with your SMS campaigns.

6. Test and Optimize Your SMS Campaigns

Continuous testing and optimization are essential for the success of your SMS marketing efforts. Experiment with different elements of your campaigns, such as message content, CTAs, timing, and offers. Implement A/B testing by sending different versions of your messages to subsets of your audience and comparing their performance metrics. Analyze the results to identify what resonates best with your audience and refine your campaigns accordingly. Test variables one at a time to isolate the impact of each change, allowing you to fine-tune your SMS marketing strategy and optimize your conversion rates.

7. Leverage Urgency and Scarcity

Creating a sense of urgency and scarcity in your SMS messages can significantly boost engagement and drive immediate action. Emphasize limited-time offers, flash sales, or exclusive deals that are available for a specific duration. Use compelling language and phrases such as "Limited time offer," "Only 24 hours left," or "Limited stock available." By instilling a fear of missing out (FOMO), customers are more likely to take immediate action to avoid losing out on the opportunity. This psychological trigger can drive conversions and generate a sense of excitement around your SMS campaigns.

8. Timing is Key

The timing of your SMS messages can significantly impact their effectiveness. Avoid sending messages during inconvenient hours or days when customers are less likely to engage. Respect local time zones and consider your target audience's preferences. Generally, sending messages on weekdays between 10 am and 8 pm tends to yield better results. However, every audience is unique, so it's essential to experiment with A/B testing to determine the optimal timing for your specific audience and their inbox. Analyze response rates and adjust your timing accordingly, getting these things right can have a massive impact on KPI's.

9. Segment Your Audience

Segmentation allows you to divide your subscriber list into smaller groups based on specific criteria such as demographics, purchase behavior, or engagement level. By segmenting your audience, you can send more targeted and personalized messages, increasing their relevance and impact. Utilize customer data, such as past purchases, browsing history, and preferences, to create segments. For example, you can create segments for loyal customers, first-time buyers, or those who have abandoned their carts. Tailor your messages to address the unique needs and interests of each segment, making your SMS campaigns more effective and customer-centric.

10. Provide Exclusive Offers and Discounts

One of the most effective ways to leverage SMS marketing is by offering exclusive deals and discounts to your subscribers. Send time-sensitive promotions, flash sales, or personalized discount codes directly to their phones. Create a sense of urgency and exclusivity to encourage immediate action. Highlight the benefits of these exclusive offers and emphasize the limited availability or limited-time nature of the promotion. Tracking the performance of your offers will provide insights into customer preferences and behaviors, enabling you to refine future campaigns and optimize your return on investment.

11. Utilize SMS Automation

Save time and streamline your SMS marketing efforts by utilizing automation. Set up automated SMS triggers based on specific customer actions or events, such as abandoned carts, order confirmations, or birthdays. Automation allows you to deliver timely and relevant messages without constant manual intervention, ensuring a consistent customer experience and maximizing efficiency. For example, when a customer abandons their cart, an automated SMS can be triggered to remind them of their pending purchase and provide an incentive to complete the transaction.

12. Incorporate Multimedia Elements

While SMS is primarily a text-based channel, incorporating multimedia elements can enhance the impact of your messages. Consider sending image-based product teasers, GIFs, or short videos to capture recipients' attention and showcase your products or services in a visually appealing way. However, ensure that the multimedia elements are optimized for quick loading on mobile devices. Keep file sizes small and test the messages on various devices to ensure a seamless user experience. Multimedia elements can make your SMS campaigns more engaging, memorable, and shareable.

13. Provide Relevant and Valuable Content

SMS marketing is not solely about promotions and sales. Providing relevant and valuable content to your subscribers helps build trust, establish your brand as an authority, and foster long-term customer relationships. Share useful tips, industry news, product recommendations, or exclusive content that aligns with their interests and needs. By delivering valuable content alongside promotional messages, you position your brand as a helpful resource, increasing engagement, and loyalty among your audience.

14. Use SMS Surveys and Feedback Requests

Engaging your customers and gathering their feedback through SMS surveys or feedback requests can provide valuable insights for improving your products, services, and overall customer experience. Craft concise and well-targeted survey questions to gather specific feedback on their satisfaction level, preferences, or areas for improvement. Offer incentives, such as discount codes or entries into contests, to increase participation rates. Analyze the responses to identify trends, pain points, or opportunities for enhancement, allowing you to make data-driven decisions and refine your business strategies.

15. Respect Customer Privacy and Compliance

Maintaining customer privacy and complying with relevant privacy laws and regulations are crucial for building trust and protecting your brand's reputation. Ensure that you obtain explicit consent from subscribers before sending them SMS messages. Provide clear opt-out instructions and make it easy for recipients to unsubscribe from your SMS list. Respect their privacy preferences and do not share their personal information without permission. Maintain a robust data protection policy and implement security measures to keep customer information secure. Comply with regulations such as GDPR (General Data Protection Regulation) or TCPA (Telephone Consumer Protection Act) to avoid legal issues.

16. Integrate SMS with Other Marketing Channels

SMS marketing is most effective when integrated with your broader marketing strategy. Combine it with other channels such as email marketing, social media promotions, or push notifications to create a cohesive and consistent customer experience. Cross-promote your SMS campaigns on different platforms to increase visibility and acquire new subscribers. For example, include SMS opt-in options on your website, social media profiles, or email newsletters. Consistent messaging across channels reinforces your brand identity and helps customers recognize and engage with your SMS campaigns more effectively.

17. Monitor Competitor SMS Campaigns

Keeping an eye on your competitors' SMS marketing campaigns can provide valuable insights and help you stay ahead of the curve. Observe their messaging style, offers, and strategies to understand what resonates with their audience. While you should never copy their approach directly, analyzing their tactics can inspire new ideas and help you differentiate your brand. Stay updated on industry trends, competitor promotions, and customer preferences to continually improve and innovate your SMS marketing campaigns.

Remember, successful SMS marketing requires a balance between promotional content and providing value to your customers. Adapt these tips to your specific ecommerce business, continuously test and optimize your campaigns, and keep abreast of the latest industry trends to maximize the effectiveness of your SMS marketing efforts.

Top SMS Marketing Tips: Conclusion

SMS marketing offers a lot of potential. With just a hand-held device, someone can send SMS messages to share details, offer something special, or provide shipping updates. For example, a family can use SMS marketing to stay in touch, and of course, anyone can benefit from it. It doesn't matter if it's for friends, work, Instagram, or MMS messages with images of items. Factors like surprise, subscriber engagement, and immediate conversations increase the chances of success. This guide on SMS marketing strategies has hopefully helped you in creating effective SMS marketing messages. Integrations with apps, texting platforms, and SMS programs make a difference too. From dinner prizes to LinkedIn connections, SMS marketing covers a lot of ground. It's a valuable tool for companies to reach their audience, and with the right skills and a dedicated team, success is within touch. And let's not forget the importance of keywords, stopping power, and the basics of SMS marketing.

SMS marketing is an invaluable tool for ecommerce merchants looking to enhance customer engagement, drive sales, and foster brand loyalty. By implementing the top SMS marketing tips mentioned above, you can optimize your campaigns for maximum effectiveness and generate exceptional results. Remember to focus on building a quality subscriber list, crafting compelling messages, segmenting your audience, and leveraging automation to streamline your efforts. With continuous monitoring, analysis, and refinement, your SMS marketing campaigns will become a powerful asset in your ecommerce strategy, propelling your business to new heights of success.

Top SMS Marketing Tips: Frequently Asked Questoins

Q1: What is SMS marketing?
A1: SMS marketing is a form of marketing communications that utilizes text messaging to reach and engage with audiences. It involves sending promotional messages, alerts, updates, coupons, and more directly to people's mobile phones.

Q2: How many characters can be included in an SMS marketing message?
A1: SMS messages have a limit of 160 characters (to put this into perspective, this is typically around 22 to 40 words with spaces included in the character count). However, with the use of Unicode encoding, which allows for special characters and non-standard languages, the limit is reduced to 70 characters per message.

Q3: Why is SMS marketing popular among brands and marketers?
Q3: SMS marketing offers several benefits, including high open and read rates, immediate delivery, wide reach (as almost everyone owns a mobile phone), high response rates, and a strong return on investment (ROI). It allows brands to directly connect with consumers in a personal and convenient way.

Q4: What are some best practices for SMS marketing?
A4: Obtain consent from recipients before sending SMS messages.
Provide valuable and relevant content to subscribers. Use clear and concise language in your messages.
Personalize messages whenever possible.
Respect frequency and timing by not over-sending messages.
Include a clear call-to-action (CTA) in each message.
Optimize your SMS marketing program based on data and ana

Q5: Can SMS marketing include links?
A5: Yes, SMS messages can include links to direct recipients to specific webpages, landing pages, or other online resources. However, it's important to keep in mind the character limit and ensure that the link is short and easy to click on.

Q6: How can SMS marketing benefit a company or store?
A6: SMS marketing can benefit a company or store in several ways:
Increase customer engagement and loyalty.
Drive traffic to physical stores or websites.
Boost sales by sending exclusive promotions and coupons.
Enhance customer service through appointment reminders and order updates.
Gather valuable customer data and insights.

Q7: Is SMS marketing effective in reaching a global audience?
A7: Yes, SMS marketing is an effective method for reaching a global audience. Text messaging is a widely used communication channel around the world, making it an ideal choice for marketers to connect with people regardless of their location.

Q8: Are there any specific regulations or legal considerations for SMS marketing?
A8: Yes, there are regulations that govern SMS marketing, such as the Telephone Consumer Protection Act (TCPA) in the United States. It's important for marketers to comply with these regulations, which usually require obtaining consent from recipients and providing opt-out options.

Q9: How can SMS marketing be used to increase revenue?
A9:SMS marketing can be used to increase revenue in various ways:
Sending exclusive offers and discounts to subscribers.
Promoting new products or services.
Encouraging repeat purchases through loyalty programs.
Upselling or cross-selling to existing customers.
Driving traffic to online or physical stores.
Reminding customers about abandoned carts or incomplete purchases.

Q10: What are some advantages of SMS marketing over other marketing channels? Some advantages of SMS marketing include:
A10: High open and read rates, ensuring that messages are seen.
Immediate delivery and quick response times.
Direct and personal communication with consumers.
Ability to reach people regardless of internet access.
Cost-effectiveness compared to other channels like print or TV ads.

Click here to learn more about our customer retention services
Looking for an agency with Shopify expertise?
As a Shopify partner, we work with brands on both Shopify and Shopify Plus to create the very best ecommerce designs powered by the very best Shopify technology. We've written a whole page on our specialism on Shopify & Shopify Plus. Check it out here!
View Our Work
shopify partner shopify agency shopify plus nestle shopify deliveroo shopify plus agency shopify plus lindt shopify partner shopify oatly shopify plus huel
Looking for a Shopify or Shopify Plus Ecommerce Agency?
We Design & Build Shopify Ecommerce Websites
We are an experienced ecommerce agency partnering with ambitious brands to design, develop & optimize outstanding Shopify & Shopify Plus websites. Our websites are solutions for your ecommerce growth. We help brands decide on the best approach, design and technology. Get in touch today!
Bespoke Shopify Plus Websites
Unique & Engaging Designs
Cutting Edge Functions and Features
Migration from other platforms
Conversion & Sales Focused Strategy
Expert Long Term Partner
Get In Touch
Doisy & Dam
Shopify Web Design & Development
Shopify Development
Shopify Web Design & Development

Looking for a Shopify Plus Agency?
Upgrade or migrate to Shopify Plus with Charle, a leading Shopify Plus agency.
Upgrade to Shopify Plus with Charle
We are an accredited expert Shopify agency we partner with brands to design, develop, launch, support and grow Shopify & Shopify Plus stores. We are a Shopify agency, ready when you are. Talk to our team about your project.
Get In Touch
We’re an Award-Winning Shopify Partner & Ecommerce Web Design Agency In London & Manchester.
awardwinningecommerce awardwinningecommerce awardwinningecommerce
Stay Up To Date With Ecommerce
Join our newletter to receive free ecommerce guides, tips and tricks.
Charle Agency (Charle London Limited) | London Shopify Plus Agency | Copyright 2020 | Terms & Privacy