best shopify apps 2023

Top 51 Best Shopify Apps 2023 - Charle's round up

   Nic Dunn | CEO - Charle Agency

Last Updated: December 21, 2023

Today, there are over 8,000 apps available across the Shopify App Store, and on average, a merchant will use about six apps to help run and optimise their ecommerce business. With the wide variety of apps available, it’s becoming increasingly difficult for merchants to decide which apps to choose from. Luckily, we’ve written this handy guide featuring the Top 51 Best Shopify Apps of 2023 to help merchants of any shape and size improve different aspects of their online business. Our hand-picked top Shopify app guide explores the key areas of your ecommerce business to ensure every element of the customer journey is optimised to efficiency, commercial return and industry-best practice. From product discovery to managing inventory this guide will share great partners and provide our top tips on how to choose the very best technical stack for your Shopify store.
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Top 51 of the best apps for Shopify and Shopify plus stores, hand-picked by Charle.

Building an ecommerce tech stack to power your ecommerce business is something we urge merchants to invest some time in choosing. This article will explore our top Shopify app choices including referral programs, designs, consumers considerations, loyalty programs, shipping costs, the chances of impact on your store, how to get the job complete, leveraging payment partners such as PayPal and more. Our Shopify agency team can provide consultancy. We believe you should consider the following 3 areas when choosing your tech.

Commercial Viability
Always do the maths, is your investment in the technology in question going to give you a return? If the answer is no then you should seriously consider whether the feature is needed.

Integration & Accreditation
Always ensure your choice is accreditted by Shopify and consider the integration. Does the technology effect site speed and does it still ensure a seamless customer experience.

Your technology should not only integrate with Shopify but also the wider technical stack. For example does your subscription provider allow you target them with your example marketing tool?

As Shopify experts with years of experience, we’ve hand-picked the very best Shopify apps, with convenient summaries on what each app does, how they can help improve named KPIs, and the reasoning behind why we think they stand out from the competition.

So without further ado, this is your Top 51 Best Shopify Apps 2023. We've split our extension top Shopify app list into the key areas we believe you should consider. So let's dive into Charle's Top 51 Shopify apps you should consider for your store.

Reviews & User-Generated Content
1. Yotpo
2. Reviews.IO
3. Okendo
4. Loox

5. LoyaltyLion
6. Stamped
BONUS - Yotpo also offers Loyalty within their platform.

8. Skio Subscriptions
9. ReCharge Payments
10. Smartrr Subscriptions
BONUS - Yotpo also offers subscription within their platform.

Product Discovery
11. Algolia
12. Klevu
13. Boost Filter & Search
14. Searchanise
15. Wishlist Plus
16. Verdn
17. Rebuy Engine

Inventory, Fulfilment & Data
18. Linnworks
19. Veeqo
20. Brightpearl
21. Unleashed
22. Matrixify
23. Penny Black
24. Rewind
25. Starshipit
26. AfterShip

Email, SMS & Marketing
27. Klaviyo
28. SMSBump By Yotpo
29. Relo
30. PushOwl
31. ShopPop
32. DotDigital
33. Haptik

34. Nosto
35. Dynamic Yield
36. PureClarity

Mobile Apps
37. Venn Apps
38. Shopney

Customer Service
39. Gorgias
40. Zendesk
41. Tidio

42. TripleWhale
43. LittleData
44. Glew.IO
45. Google Optimize

Social Media
46. InstaFeed
47. FourSixty
48. Yotpo UGC

49. Weglot
50. Global-e

A/B Testing
51. Shoplift


1. Yotpo Reviews

Yotpo's eCommerce marketing platform offers the most advanced solutions for customer reviews, visual marketing, subscriptions, loyalty, referrals, and SMS marketing. The platform allows merchants to scale and grow through the power of SMS marketing, customer loyalty, subscriptions and referral programmes, Yotpo extends its offering to reviews & UGC too. From when you are just getting started through to scaling an enterprise-level ecommerce brand, Yotpo is the ultimate suite of Shopify tools to supercharge ecommerce growth. The reviews platform easily integrates into a Shopify store with sitewide widgets and functionality.

2. is a leading reviews platform for ecommerce stores that include product reviews, search engine optimization friendly reviews showing in Google result descriptions, third-party reviews, UGC with a video-first approach, social proof ads and more. Leverage a pinterest style immersive design for your store. The platform has a loyalty & referral add-on too if you want to keep your tech stack lean. Reviews.IO is feature-rich such as local reviews, specific product attributes, video reviews, SMS reviews and in-store reviews. The platform also gives a merchant dashboard whereby you see merchant metrics, competitor analysis and review process publishing. Choosing is NOT a bad idea!

3. Okendo

Ready to superpower your reviews with Okendo? This Shopify app integrates directly with Klaviyo to ensure you are requesting feedback at exactly the right moment! Okendo is a customer marketing platform and an Official Google Reviews partner that helps brands capture and showcase high-impact social proof such as product ratings & reviews, customer photos & videos, and Q&A message boards. Okendo is a must-have for your store. Deliver emails like no-other with Klaviyo and offer your subscribers the best segmented and personalised marketing experience.

4. Loox

Loox is a photo-driven reviews & referrals app that empowers over 100,000 Shopify brands to boost conversions and loyalty through their happy customer content.

5. LoyaltyLion

LoyaltyLion is a data-driven loyalty and rewards platform that powers ecommerce growth. With LoyaltyLion, merchants can create a fully-customized loyalty program that unlocks real insights to build a better understanding of what will drive longer-lasting customer relationships. Merchants can then use those insights to connect and accelerate their existing marketing efforts. Merchants have access to all the features they need to design and A/B test a loyalty program that will set their store apart, delivering exclusive experiences for their customers and incremental value for their brand. Proven to increase retention and spending, LoyaltyLion is trusted by thousands of fast-growth ecommerce merchants worldwide.

6. Stamped

Stamped offers product reviews, ratings, and user-generated content help you to give your customers a voice and acquire new customers. Smart integrations allow you to showcase your reviews where it counts. The platform similarly also offers a loyalty solution too that includes points programs, VIP tiers, and referrals to build trust with your customers and reward them for engaging with you. Stamped offers a competitive price point too.


Turn first-time customers into forever customers with Smile's loyalty app. It's one of the most simple loyalty solutions with a fast install and all managed from a floating store widget.

8. Skio Subscriptions

Skio is a fast-growing subscription provider for Shopify and is already powered by a large number of amazing brands such as Heights and more. Skio offers the highest number of features from the subscription ecosystem including - password-less login, subscription portal, gifting subscriptions and many more. The seamless portal to allow customers to manage their subscriptions is how Skio truly sets itself apart from the competition.

9. ReCharge

Recharge simplifies the process of launching and scaling your subscription business. The Shopify app's powerful subscription payments solution allows you to spend less time on subscription management and instead focus on fostering deep customer relationships that increase LTV and brand loyalty. ReCharge offers out-of-the-box features including automation, notification, customer portals and more to power an amazing subscription offering.

10. Smartrr Subscriptions

Smartrr's approach to subscriptions focuses on empowering the customer. They help develop mutually-beneficial relationships and cultivate brand affinity by surfacing the shop’s account portal a proper brand hub for your most loyal customers. Features that Smartrr offers on their subscription platform include send now, change the date, skip and more.

11. Algolia

Algolia is one of the leading digital search and discovery experience platform that is ultrafast and reliable. The platform powers some of the world's largest ecommerce brands such as Under Armour, Gymshark & Decathlon. The platform comprises of 3 key areas - Search, discovery with filtering & recommendations. The platform has a public API to allow custom integrations based on your specific requirements too.

12. Klevu

Powering the likes of, Klevu is the ultimate product discovery suite for your Shopify store. Allow customers to find products with AI-driven powerful search, algorithmic-based site-wide product suggestions and collection page filtering. Klevu's suite allows you to push specific products across your store. Klevu Smart Category Merchandising is a combination of world-class AI and Merchandiser-friendly controls. Klevu dynamically ranks the ordering of products on category pages and also provides well-designed visual merchandising capabilities to tune category pages, with AI remaining a backbone.

13. Boost Filter & Search

Boost filter and search is arguably one of the most used filtering and search apps within the Shopify ecosystem - over 13,000 merchants use its search and filtering features. The platform is incredibly cost-effective plans starting at just $19 per month. Whilst Boost can power advanced filtering on collection pages and real-time suggestive search it also allows merchants to leverage its analytics & merchandising tools too!

14. Searchanise

Searchanise is one of the first and most widely used search providers across Shopify merchants. The platform Help shoppers narrow down their query right from the search box: our Autocomplete, Suggestions & Instant search results will guide them. As customers type into a Searchanise search box they'll be presented with results instantly over the page they are already on allowing them to select products, and content and even add to a cart directly from the results box. Searchanise has expanded its offering with filtering, recommendations and more!

15. Wishlist Plus

Wishlist Plus enables customers to bookmark their favourite products and pick up where they left off when they return. A deep set of features makes it the great wishlist choice for your store. Features include app syncing, saving for later, multi-wishlist, marketplaces, charts, customer behavior management, coupons, referral candy, oberlo, sharing with friends, social proof and more. The platform integrates with Klaviyo so you can target with automated email & SMS flows those who have items in their wishlist too! Wishlist Plus supports leading brands such as Emma Bridgewater and Dormify.

16. Verdn

Sustainability is a must for your business and Verdn allows you to display your pledges to customers as they shop. Embed impacts like tree planting and ocean plastic cleanup into some or all of your products, and give back when you sell. Let customers engage with and track their impacts post-purchase. Strengthen your brand by taking part in its positive impact journey.

17. Rebuy

Rebuy’s personalisation platform and repeat purchases platform fuels data-driven shopping experiences to allow brands to win more customers, keep more customers and accelerate growth. The platform offers merchandising, post-purchase experiences, re-order ability, custom cart experience and smart links to carts. Rebuy is used by brands such as Patagonia and Magic Spoon to maximise order value and customer upsells. The platform positions itself as a fully-integrated suite of omnichannel personalisation solutions. Rebuy is the way to offer an online experience with incentives.

18. Linnworks

Linnworks is an integrated inventory, order management and listings software built for growing retailers. Connect quickly at no additional cost to your business to a variety of sales channels making managing orders from one place efficient and easy. Ship orders from your warehouse, your 3PL partners, or both, so that fulfilment is streamlined and pain-free and fulfil accurate orders faster. The platform allows you to eliminate manual effort and automatically download, sort and prioritize orders from everywhere you sell online. Your customers will never see the branding of the backend but they will experience the benefits of a seamless supply and fulfillment plan.

19. Veeqo

Next on our list of best Shopify apps 2023 is Veeqo. Veeqo is an inventory and fulfilment tool for ecommerce sellers. Veeqo is an inventory management software that gives Shopify merchants complete control of their entire inventory beyond the Shopify platform – tracking stock accurately no matter how many sales channels or warehouses they operate. Merchants can also easily ship and fulfil every customer order from any sales channel, with discounted shipping rates and advanced order management.

We chose Veeqo as being one of the best Shopify apps due to the platform’s ability to sync inventory & order flow in real-time across Shopify, Amazon, eBay, and 20+ other integrations. This helps Shopify merchants stop overselling or overstocking. In addition to this, it decreases picking errors and reduces labour costs by introducing digital picking, returns management and order rules.

We love integrating Veeqo because it automates picking and shipping. The app allows merchants to quickly bulk ship across 20+ carriers with discounted rates, pick accurately with scanners and automate repetitive tasks. What’s handy is the reporting and forecasting tools which can help generate sales, picking and inventory reports at the touch of a button.

A reason why we consider Veeqo a top Shopify app is the fact that they are an all-in-one platform for ease and greater accessibility for users. This allows users to utilise a single product for their inventory & fulfilment process rather than integrate multiple systems. They also offer a 14-Day free trial for Shopify merchants looking to get a feel for the app.

20. Brightpearl

This one’s a biggie. Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that are built for hyper scalability. We included them in our list of best Shopify Apps 2023 because of their strong mission. Automate the back office so merchants can get back time and grow fearlessly. Brightpearl’s ROS includes financial management, inventory and sale order management, demand planning, purchasing and supplier management, CRM, fulfilment, warehouse and logistics.

Brightpearl is specifically built for retail and drives down handling time with batching, scanning, optimising pick routes, and automating fulfilment on certain predefined orders so Shopify merchants can get orders out the door 70% faster, all while increasing order accuracy (the right item being dispatched, in the timeframe the customer expects). Brightpearl's Demand Planner tool also helps merchants to use forecasting data to see how each product, warehouse, sales channel or supplier is performing based on key metrics, such as revenue, profit, turnover, gross margin and more.

A benefit of using Brightpearl is that all post-purchase operations are in one place. That means all financial data feeds into your accounting in real-time, so merchants can get a single source of truth to instantly see key metrics with customizable dashboards that detail real-time inventory valuation and sales performance by channel, SKU, customer and more – so Shopify stores can make faster data-driven decisions.

We consider Brightpearl one of the best Shopify apps for 2023 because compared to traditional ERP-type platforms, Brightpearl is completely retail-focused, which means that all of its features, functions, and people are geared towards the retail sector. This means that Brightpearl does not have to customise its platform for retail, but configure its system to optimise it for each merchant’s needs. This also means that their time to implement is much quicker, averaging between 90-120 days to get Shopify merchants live on the platform, a third of the time quicker than a traditional ERP. Being one of the few founding partners for the Shopify Plus ERP programme also gives validation that the platform is well-positioned to support merchants with operational functions when selling on Shopify Plus. Truly one of the best Shopify apps for 2023.

21. Unleashed

Unleashed allows brands to see exactly what stock you hold, what it’s worth and where it is – live, 24/7. This includes batch or serial numbers for total traceability. Create a single source of truth: Unleashed connects seamlessly with other cloud platforms to create an enterprise-level solution. The key reason brands like Candy Kittens choose unleashed is its specialised manufacturing functionality meaning you know what you can assemble from stock on hand – and what you need to buy or move.

22. Matrixify

Matrixify allows you to manage your Shopify store data by bulk importing and exporting human-readable Excel and CSV files. The platform allows you to manage data for products, collections, customers, discounts, companies, draft orders, orders, payouts, pages, blog posts, redirects, activity, files and shops. You can convert and import data feeds from drop shippers, marketplace, dropshipping, and suppliers, or other custom file formats. If you have 300 items or 300-thousand items in your store, this app will allow you to update only the fields you want to update, without the need to re-import everything. Or bulk delete any items too. The platform is great for Shopify migrations too - migrate store data from your current e-Commerce platform to Shopify. Touch the data you are migrating - see and adjust any value in spreadsheets.

23. Penny Black

Penny Black is revolutionising offline interactions with customers when they receive their orders and lets you send customers the personalised messages they want to hear the moment they open their package. Ecommerce packaging is the closest your business will come to giving a personalised touch to your customers, without actually having verbal or face-to-face contact with them. Penny Black helps you make that moment count. The platform delivers a conversion rate of 15% and a 4-6x return on your investment! Brands such as Paul Valentine are leveraging everything that Penny Black has to offer. Now when your gift or order arrives it truly comes with a personalised added touch. Penny Black adds another channel and chance whilst changing the way a brand contacts a customer. Set your ecommerce to the highest bar, both offline & online with Penny Black and be the next generation of customer experience.

24. Rewind

Another one of our hand-picked best Shopify apps 2023 is Rewind. Rewind provides an up-to-date backup solution that protects Shopify merchant stores against unexpected downtime. If your store were to go down due to a corrupt .csv, disgruntled employee, accidental deletion, or cyber attack (to name a few) Rewind aims to give you peace of mind as your data needed to run your business is safely backed up. A complete data backup and restore solution ensures that Shopify merchants’ critical data is always accessible. Should anything go wrong, data can be restored with a few clicks. Plus, if you are ever subjected to an audit, all of the data that proves compliance is at your fingertips.

We chose Rewind as one of the best Shopify apps in 2023 because of the value that’s created in the speed in which Rewind can help merchants recover their data, minimising or completely avoiding the costs associated with store downtime for merchants. This can Shopify stores maximise revenue and sales by ensuring the store is ‘always on’. The Rewind app is a set-it-and-forget-it solution. Rewind automatically backs up your data. By removing the need for manual backups, merchants can focus on what they do best.

25. StarShipIt

Starshipit has everything you need to effortlessly manage your online orders so you can spend more time working on your business, not in it. Starshipit is the leading provider of integrated and automated fulfilment solutions for online businesses of every age and stage. Integrating with a large range of couriers and eCommerce platforms, Starshipit streamlines every step of your fulfilment process, reduces handling time, minimises human error, and improves customer experience.

5 benefits of Starshipit:
1. Manage your orders and couriers all within one platform
Starshipit connects to your eCommerce platforms, warehouse management systems, inventory management platforms and couriers so all you need to do is plug and play and then start shipping straight away.

2. Save time and reduce human error
Automatically generate shipping labels, packing slips, and manifests, submit customs documentation and autocorrect invalid addresses in bulk.

3. isplay shipping options at checkout D
Offer different options at checkout like same-day, express or international, so your customers can choose the delivery option that suits them best.

4. Automate your shipping processes
Automatically assign orders to pre-specified couriers using rules and book courier pickups straight from within Starshipit.

5. Reduce customer parcel queries
Send branded tracking pages and SMS or email notifications during delivery, so customers stay informed at every step of the fulfilment journey, reducing “where's my parcel queries”

26. Aftership

Aftership offers the complete post-purchase solution, choose from a suite of tools that enhance the journey from shipment tracking to returns—and all touch points in between. Aftership offers order tracking, returns management, shipping protection, shipping management and carbon emission reports. Brands such as Toms, Aesop and Mano Mano choose Aftership to offer their customers the very best post-purchase experience.

27. Klaviyo

Klaviyo is a world-leading email marketing and SMS platform for all marketers and arguably the most used email marketing tool used amongst Shopify stores. The platform offers newsletters for email lists functionality, segmentation, and automation tools with email and SMS flows to target customers at exactly the right moment. Klaviyo integrates with a large number of other Shopify apps such as ReCharge, Okendo and more! Klaviyo is easy to use with its email drag and drop builder and even run A/B tests on your email flows! Klaviyo offers far beyond the transactional notifications Shopify Email has to offer. Klaviyo has grown in popularity and is one you wont regret!

28. SMSBump by Yotpo

Acquired by Yotpo, SMSBump allows merchants to drive more revenue and sales with powerful SMS campaigns and automation. Reach shoppers everywhere and benefit from the unmatched open rate of SMS. Drive engagement and conversions with personalized mobile-first shopping experiences. Maximize the amount of success you gain with advanced automation and targeted SMS campaigns.

29. Relo

Relo offers insights for repeat customers. No more guesswork. Know exactly when to target customers for reorders and upgrading to subscriptions. Relo analyzes average order gaps across all orders. Building out customized flows is a headache. Relo solved this by integrating with Klaviyo. Push data into your existing flows to save time and target more effectively. Convert more customers. Magic Cart is a 1-click smart cart that can be added to the CTA buttons of your flows for seamless shopping. It’s mobile-first and personalized. End CX admin nightmares and reduce subscription churn. Customers can manage their subscription account in 1-click, without the hassle of logging in.

30. PushOwl

PushOwl leads push notifications on mobile devices and desktop browsers. Web push notifications let you capture these shoppers as subscribers without asking for personal details, sending them notifications on their device screen, and nurturing them into buyers. PushOwl's features include cart abandonment recovery, direct marketing, smart reports, all-device marketing and simple personalisation. PushOwl gives you another way to communicate with your shoppers.

31. ShopPop

Drive customers back to your Shopify store using timely and relevant messages and watch extra revenue come in on autopilot. Build lists and send creative marketing campaigns such as new drops, sales, exclusives, discounts and more. Think 80% open rates and +30% conversions. ShopPop's Shopify app integrates with your store and can send 1:1, timely and relevant notifications such as Back in stock, New collection drop, and Pre-order alerts. Automatically, all running in the background. Collect opt-ins using the app's beautifully designed widgets and snippets for every step of the journey. Add contact points from checkout, pop-ups, or any of your store's pages.

32. DotDigital

DotDigital offers slick data-driven campaigns with email marketing templates in minutes using our simple email-building tools. Track ROI and measure other success metrics to amplify your advertising emails. From automated trigger emails to lifecycle nurture programs, DotDigital's mass email services span the entire customer journey.

33. Haptik

Up next for the best Shopify apps 2023 is Haptik. Haptik is a conversational commerce solution that helps brands power the entire purchase lifecycle, thereby accelerating sales, and top-line revenues and driving higher NPS and CSAT scores. Their mission is to combine the power of AI and commerce across the world’s most popular apps - WhatsApp, Instagram, and Facebook.

Haptik’s Natural Language Processing is industry specific (e-commerce/retail, mortgage, insurance, travel, telecom) which is beneficial as the platform understands nuances and variations of Shopify merchant’s intent better than other platforms, making it the best Shopify app in its field. Deep learning capabilities have been battle tested and successful in processing over 4 billion conversations. At EMNLP, Haptik has received an award for outperforming the NLP of BERT, Rasa, Google Dialogflow and MS Luis in understanding user intent and out-of-scope queries.

Haptik is also one of the best Shopify apps on the app store for WhatApp commerce, they are one of the world's largest WhatsApp business API providers with a laser focus on building customer journeys on WhatsApp, Instagram, Facebook, and other sticky channels. Haptik has out-of-the-box integrations with Shopify and Shopify Plus means faster time to value for brands. Haptik is the best Shopify app in its field because, unlike the competition, its focus is on the resolution rate and not just the automation rate. Their powerful analytics ensures that we provide a solution that is constantly learning and improving basic user utterances and feedback.

34. Nosto

Nosto allows brands to grow faster with the world’s first Commerce Experience Platform — an integrated suite of data-fueled personalization and merchandising solutions. Nosto includes a dashboard to allow brands to understand their online store performance by gathering key ecommerce growth metrics into a single place and displaying them in digestible, actionable ways. Nosto's core product offers the ultimate suite of personalisation including merchandising, product recommendations, content personalisation, category merchandising, dynamic bundles & popups. Add modules across the store including, custom page layouts and elements, homepage, individual product page or product pages, landing pages and more. The platform sure does deliver the goods to offer the ultimate experience to your customers.

35. Dynamic Yield

With Dynamic Yield’s Experience OS, you can algorithmically match content, products, and offers to each customer to increase revenue, build customer loyalty, and gain a sustainable competitive advantage. The platform expands across audience management, A/B testing, personalisation and more! Dynamic Yield is a powerhouse of optimisation features.

36. PureClarity

PureClarity are specialists in ecommerce personalisation. Quick to install, a competitive fixed price to access their complete feature set, no contract and a 30-day free trial to see the great results for yourself. Features include personalised content, product recommendations, personalised search, personalised email, pop-ups, live chat and an insights platform.

37. Venn Apps

Trusted by leading brands such as Motel, Lazy Oaf and Never Fully dressed, Venn Apps allow Shopify brands to transform to Shopify their store into an iOS & Android mobile app using our drag & drop mobile app builder or let their experts custom build one for them. Venn apps have launched many clothing, t-shirts and other brands with IOS and android apps and their experience spans across a multitude of industries.

38. Shopney

Shopney allows you to turn your Shopify store into a mobile app in minutes without any code or design skills. Increase conversion up to 4X with an excellent shopping experience, fast checkout and push notifications.

39. Gorgias

Ready to take customer support to the next level? Gorgias is the ultimate CRM tool for your Shopify or Shopify Plus store business. Gorgias is a help desk (help centre or customer support) for Ecommerce stores that allows your customer service team to manage all of your support questions, and customer service in one place. Top Shopify stores use Gorgias to reduce ticket first response time and increase the efficiency of their customer support teams. Using Gorgias gives your customer support team a true all-in-one help desk experience across email, live chat, phone, Facebook, Instagram, and contact us page in one unified view to streamline your support tickets, saving you time and money. Provide the ultimate support experience and helpcenter with Gorgias and blow competitors out of the water.

40. Zendesk

This app for Zendesk Support and Chat arms your agents with all the information they need when replying to customer inquiries without having to leave the customer conversation. Instead of spending their time toggling between systems, agents can focus on building customer relationships and resolving inquiries faster. Everything you need lives in a single location so that communication between you and your customers is efficient, relevant, and personal. You can create a support hub with FAQs and answers. Zendesk is a very well known helpdesk that powers many online websites customer support.

41. Tidio

Tidio is a top-rated messenger for small and medium businesses to grow sales through outstanding customer service. The platform offers automations to minimise tickets and can be added to your Shopify store. Tidio is built with design from scratch to offer a visually aesthetic experience and provide ultimate customer communications and support exchanges. If you have a design eye, there's nothing you'll dislike about the visuals Tidio has to offer.

42. Triple Whale

Triple Whale brings the metrics that matter most into one easy-to-use dashboard interface, giving you the real-time insights of your traffic and what you need to grow your brand. From your preferred commerce platform to your marketing channel of choice, TripleWhale integrates seamlessly with popular apps and networks. The platform provides the source of truth for your store, viewing all your meaningful data from a customizable dashboard or mobile app. In-platform data is not reliable and CPMs have never been higher. Make better decisions with better things to consider and the correct data then discover your path to profitable growth with the Triple Pixel. It's never been more important to place close attention to data research and main KPIs including conversion rates as something vital to have front of mind. Busy marketing workload activities can make data a second thought, make it seamless and part of your day-to-day with TripleWhale

43. LittleData

LLittleData offers Accurate data for modern DTC brands. Connect sales, marketing and customer data with the tools you already use. Littledata goes beyond quick fixes to provide complete tracking across sales, marketing and customer behaviour. From one-off purchases to refunds and recurring orders, understand performance on a deeper level. LittleData is also a great way to setup / connect GA4 and minimise uses of tracking issues between Shopify & GA4.

44. Glew

Next on our list of best Shopify apps 2023 is Glew. Glew is an out of the box ecommerce focused business analytics platform. Glew automates the data-gathering, blending and report-building processes so your team can focus on leveraging your data for growth. Glew does this by using their pre-built integrations (to 180+ of the most common ecommerce platforms) to pull the data into their business intelligence tool, Glew Pro, which comes with 250+ KPIs/Reports out-of-the-box.

Glew is also great for those Shopify store owner merchants with more complex reporting requirements. They have a tool that they can include in the subscription that enables merchants to create custom reports without having to code.

Glew’s KPIs are focused on ecommerce industry best practices. Prebuilt reports/KPIs around customer data, product data, order data, subscription data, loyalty/reviews data, marketing channels, and sales channels to mention some. In their Glew Plus offering, they also include a tool that allows you to create custom reports for those KPIs that may be specific to your business model, making it the best Shopify app for advanced reporting.

We added Glew to the list of best Shopify Apps 2023 because it is the only ecommerce Analytics platform that offers everything they need for a complete BI Operation in a single solution - Data Pipeline, Data Warehouse (with a proprietary ETL process that automates the data blending process), Visualization Tool, Custom Report Building Tool. Some companies do 1 or 2 of these in the same solution, but there is no tool in the Shopify app store that does everything Glew does in a single subscription.

45. Google Optimize

Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the results of your experiment and tells you which variant is the leader. You will require developmental coding support to use and run Google Optimize campaigns with Shopify.

46. Instafeed

With Mintt - Instafeed you can add minimal and elegant Instagram feeds to your store exactly as you wish, in less than one minute. Showing Instagram content such as photos and Reels on your store can help you build social proof, convert your store visitors into customers and turn your store visitors into new Instagram followers. Mintt - Instafeed will also help you use your Instagram content to automatically drive fresh new content to your store.

47. FourSixty

Turn your social media marketing strategy, Instagram, UGC images, and ambassador content into shoppable galleries for your online store, email campaigns, and other channels. Plus, auto publish directly to Instagram, secure rights to UGC, track influencers and more. Modern times need to offer omni-channel social media strategies. Foursixty allows you to cross the bridge of instagram and Shopify with a breeze.

48. Visual UGC By Yotpo

Yotpo's ecommerce platform and marketing app includes Visual UGC. Showcase customer photos, videos, and reviews with a visual marketing platform that offers customizable display options to engage customers and enhance your brand. Choose from a variety of Yotpo packages tailored to your business and budget.

49. Weglot

Weglot is a Shopify translation app that allows you to translate your store in minutes. It works by detecting, translating, and displaying the content of your store, without the need for multiple stores for multiple markets.

We’ve included Weglot in the best Shopify Apps 2023 because it allows you to have a fully translated Shopify store in 5 minutes- including the checkout process and email notifications. Weglot allows you to take advantage of automatic content detection, machine translation, and translation management features such as a glossary, to give you an instantly translated site.

Weglot gives its users full control over their website translations, allowing them to make manual edits to their machine translations, add teammates to approve and edit, or order professional translations directly from the Weglot Dashboard.

Weglot's offering stands out from the crowd as it comes fully equipped with multilingual SEO. With translated metadata, automatically added hreflang tags and language subdomains. Key features of the platform include:

• Simple, fast installation - a no-code solution
• Compatible with all Shopify themes and apps
• Machine, post-editing, and professional translation
• Automatically added language switcher
• Visual editing
• Multilingual SEO ready
• Reactive support team

They offer a free trial too which is handy for Shopify merchants wanting to test out the platform before the purchase decision.

50. Global-e

Global-e Pro’s dedicated solution for the Shopify platform, allows brands to simply localise the shopping experience on existing Shopify stores. Features include: Localised welcome pop-up and marketing banner for customising messages and promotions for shoppers such as free shipping over specified thresholds Local pricing and prices are presented in local currencies and rounded according to local market conventions, 100+ currencies supported, Localised one-step checkout supporting 30+ languages, Guaranteed calculation of all import duties and taxes with the option of prepayment to prevent any surprise charges upon delivery, A variety of the most commonly used local payment methods in each market – 150+ methods are supported including local and alternative payment methods, A choice of shipping methods at competitive rates including free shipping worldwide over specified thresholds & Transparent and easy returns process. Shopify and Globale have created a partnership for enterprise-level solutions.

51. Shoplift

We had to add a section specifically for Shoplift's A/B split testing platform as We absolutely love what their tool has to offer and definitely feel this is the best split A/B testing tool available. Not only is the price highly competitive, the Shoplift app is built with Shopify in mind. You can easily use Shopify's own theme editor to create alternative versionsn of pages to create your tests - what's more the split a/b testing tool comes equipped with a variety of new sections for you to test on your theme too!


And there you have it a list built to give you the opportunity to maximise your ecommerce business and company! Maximise your profits, cash and growth with the steps and list of the Top 51 Best Shopify Apps 2023 across our top categories. Integrating some of these apps into your Shopify store can help improve business operations for ecommerce stores of pretty much any size, operating in any industry. We hope you found an app or two that you like, make 2023 yours and deliver the most powerful customer experience this year.

When choosing your technology you should split your tech stack into key areas of experience and operations of your ecommerce business. Start with the customer experience from the moment a customer finds your stand, lands at your store begins to begin, receives their order and is incentivised to come back. Work your way through the entire ecommerce experience and understand how additional technology can complement your business and your customers. Ask yourself the following questions when choosing your tech stack

Marketing Strategy - does your marketing strategy and marketing platforms integrate well with Shopify to ensure your customers receive a consistent experience e.g. user-generated-content and social selling

Personalisation & Discovery - does your store offer a personalised experience to maximise the chance of selling? Also, does the tooling of your store allow customers to find their most applicable product easily and quickly?

Retention - does your store have a clear retention strategy leveraging loyalty, subscriptions & post-purchase touchpoints?

Fulfillment - are your operations seamless to ensure your customer receives their order quickly with plenty of information?

Support - can your customers receive help quickly and easily and do they have access to the all information they need without burdening your support team?

International Strategy - do you international customers receive the same great experience?

Our team of Shopify experts can help you work through the sea of top Shopify apps that exist and create an ecommerce strategy that is commercially viable for your business. Our ecommerce consultants work through your goals, and existing customer experience and advise on the very best tech stack. We are also partnered with all leading app providers within the Shopify app ecosystem so can provide fast introductions to the right people for your business. We consider core KPIs such as conversions, average order value, ecommerce life time value and engagement factors to consult on where additional tech partners can benefit your store. Our top Shopify apps is a great place to start to immerse yourselves in our partners, however larger businesses may require consultation from industry experts on choosing the very best partners.

Need help with app recommendations or integrations for your Shopify store? Charle are a Shopify and Shopify Plus ecommerce agency who are industry experts. Contact us, we'll be happy to help and someone from our team will come right back.

We could add more apps and features from printful to page builders, privy, order values, email templates, other email marketing apps, workflows pagefly, etsy, shipping bar content, faq page management, countdown timers, gifts, point of sale types, quizzes, omnisend, youtube, affiliate marketing, affiliates and affiliate program for influencers, aliexpress, surveys, gift cards, text editors, and more for example however this is our comprehensive top 51 apps we think Shopify store owners should know about. Check back for further updates and deals.

Top Shopify Apps FAQs

Where can I download the top Shopify apps?
To download the top Shopify apps, you can visit the official Shopify App Store. It is a centralized platform where developers from all over the world showcase their innovative apps designed specifically for Shopify merchants. The App Store offers a wide range of categories, including marketing, sales, customer support, inventory management, and more. Each app goes through a rigorous review process to ensure quality and security. Simply browse through the extensive collection, read reviews and ratings from other users, and choose the apps that best suit your business needs. With the Shopify App Store, you can easily enhance your store's functionality and take your online business to new heights.
Where can I read reviews of the top Shopify apps?
When looking for reviews of the top Shopify apps, it is best to turn to reputable sources that specialize in e-commerce and technology. One highly recommended platform for reading reviews is "Shopify App Store Review Hub." This hub provides a comprehensive collection of user-generated reviews and ratings for various Shopify apps. It offers detailed insights into the functionality, usability, and overall performance of each app, helping merchants make informed decisions when selecting the best apps for their online stores. Additionally, the Shopify App Store Review Hub features an algorithm that highlights the most popular and highly rated apps, making it easier for users to identify the top choices.
Where can I find free Shopify apps with good ratings?
When looking for free Shopify apps with good ratings, the best place to start is the Shopify App Store. The App Store offers a wide range of apps developed specifically for Shopify users, and many of them have free versions available. To ensure you find apps with good ratings, you can utilize the sorting and filtering options provided by the App Store. Sort the apps by "Most Popular" or "Highest Rated" to discover the top-rated free apps that have been positively reviewed by other users. Additionally, reading through the app reviews and checking the number of installations can give you a better understanding of their quality and reliability.
Who has the most popular Shopify app of all time?
There are a large number of apps making the most popular Shopify app a difficult question to answer, as Shopify apps are very unique too! Use this guide to look for a category that is most applicable to your requirements and have a look at our curated suggestions.
Who offers Shopify app tutorials or guides?
When it comes to Shopify app tutorials and guides, there are several reputable sources that offer valuable resources for beginners and experienced users alike. One of the top providers in this field is the Shopify Help Center, which offers a comprehensive library of step-by-step tutorials, video guides, and FAQs to help users navigate the world of Shopify apps with ease. Additionally, popular e-learning platforms like Udemy and Coursera have a wide range of courses specifically tailored to Shopify app development and customization. These courses are taught by industry experts and provide in-depth knowledge on various aspects of app creation, integration, and optimization.
Who can I consult for personalized recommendations on Shopify apps?
When seeking personalized recommendations on Shopify apps, it is highly recommended to consult with a Shopify Expert such as us!. These experts are certified professionals who possess extensive knowledge and experience in the realm of Shopify app development. They have an in-depth understanding of the latest trends, functionalities, and features offered by various apps. By consulting with a Shopify Expert, you can benefit from their expertise and receive tailored recommendations based on your specific business needs and goals. Their insights can help you optimize your online store's performance and enhance the overall user experience for your customers.
Who offers discounts or promotions on Shopify apps?
One of the top providers of discounts and promotions on Shopify apps is the App Discount Club. This exclusive club partners with various app developers to offer special deals and discounts to Shopify merchants. By joining the App Discount Club, merchants gain access to a wide range of discounted apps that can enhance their online stores' functionality and boost sales. The club regularly negotiates with app developers to secure the best possible discounts, ensuring that Shopify merchants can take advantage of cost-effective solutions to optimize their businesses. With the App Discount Club, merchants can save money while still accessing high-quality apps for their Shopify stores.
How do I ensure the compatibility of Shopify apps with my theme?
Ensuring the compatibility of Shopify apps with your theme is crucial for a seamless and efficient online store. To achieve this, there are a few steps you can follow. Firstly, carefully review the app's description and documentation to see if it explicitly mentions compatibility with your theme or similar themes. Additionally, reach out to the app developer directly and inquire about their experience with themes like yours. They may have specific recommendations or insights on how to ensure compatibility. Furthermore, consider installing the app on a staging version of your store before implementing it on your live site. This allows you to test its functionality and appearance without affecting your customers' experience. Always chat with the theme's support if you have any issues or hire a Shopify agency like us to manage this for you.
How can I get support or assistance for using Shopify apps?
To get support or assistance for using Shopify apps, there are several options available. First, you can reach out to the Shopify Help Center, which provides comprehensive guides and tutorials on various app-related topics. Additionally, you can join the Shopify Community Forum, where you can connect with other merchants and experts who can offer guidance and advice. Another option is to contact the app developer directly through their support channels, such as email or live chat. Many app developers provide dedicated customer support to address any questions or issues you may have. Finally, if you are subscribed to a Shopify plan that includes 24/7 support, you can reach out to the Shopify Support team for assistance with app-related inquiries. Customer insights online can be a great way to get help for your e-commerce store. You can see stories, of entrepreneurs, and other topics such as ecommerce seo right to your inbox with our podcast. Search CharleChats.
How do I uninstall Shopify apps from my store?
To uninstall Shopify apps from your store, simply follow these steps. First, log in to your Shopify admin panel and navigate to the Apps section. Next, locate the app you wish to uninstall and click on it. Within the app settings, you should find an option to uninstall or remove the app. Click on this option and confirm your decision when prompted. Shopify will then proceed to remove the app from your store, ensuring that all associated data and code are completely eradicated. It's always a good practice to review any potential consequences of uninstalling an app, such as loss of data or functionality, so make sure to backup any necessary information before proceeding with the uninstallation process. You should be the founder or store owner to control this though.
How can I find the top Shopify apps?
Firstly, read this guide! To find the top Shopify apps, you can start by exploring the Shopify App Store. This platform curates a wide range of apps that have been vetted and reviewed by the Shopify team. Additionally, you can check out popular tech blogs and websites that specialize in e-commerce and Shopify-related content. These platforms often feature articles and lists highlighting the best and most effective Shopify apps based on user reviews, functionality, and overall performance. Another valuable resource is joining online communities and forums where fellow Shopify store owners share their experiences and recommendations for top-performing apps. By combining these sources, you can gather a comprehensive list of the top Shopify apps to enhance your store's functionality and boost your business growth.
How do I choose the best Shopify app for my business?
When choosing the best Shopify app for your business, there are several key factors to consider. Firstly, evaluate the specific needs and goals of your business. Are you looking to optimize your store's SEO, enhance customer engagement, or streamline inventory management? Identifying these priorities will help narrow down the options. Secondly, read reviews and ratings from other users to gauge the app's reliability and effectiveness. Additionally, consider the app's compatibility with your existing systems and its ease of use. Lastly, take advantage of free trials or demos to test the app's functionality before committing. By carefully assessing these aspects, you can confidently select the best Shopify app that aligns with your business requirements and maximizes growth potential.
How can I determine the reliability of a Shopify app?
Determining the reliability of a Shopify app can be done through a comprehensive evaluation process. Firstly, consider the app's overall rating and reviews from other users. Look for apps with a high average rating and positive feedback. Additionally, check if the app has been developed by a reputable company with a track record of creating successful apps. It is also important to analyze the app's update frequency and responsiveness to user feedback, as this indicates ongoing support and improvement. Furthermore, assess the app's compatibility with different devices and operating systems to ensure it functions smoothly across various platforms. Lastly, reach out to the app's customer support team with any inquiries or concerns to gauge their responsiveness and helpfulness.
How do I compare different Shopify apps?
When comparing different Shopify apps, it's important to consider several key factors. Firstly, evaluate the app's overall functionality and features to ensure it aligns with your specific business needs. Look for apps that offer a user-friendly interface, customizable options, and seamless integration with your existing Shopify store. Additionally, consider the app's reputation and customer reviews to gauge its reliability and effectiveness. It's also crucial to assess the app's pricing structure and any additional costs associated with using it. Lastly, take advantage of free trials or demos offered by app developers to test out their functionality and determine if they meet your requirements. By thoroughly examining these aspects, you can make an informed decision when comparing Shopify apps.
How can I integrate Shopify apps with other platforms?
Integrating Shopify apps with other platforms has become easier than ever in 2023. With the advancements in technology, developers have created seamless solutions to bridge the gap between Shopify and various platforms. One popular method is through API integration, where developers can leverage Shopify's robust API capabilities to connect with other platforms and exchange data effortlessly. Additionally, there are also third-party integration tools available that provide a user-friendly interface for integrating Shopify apps with other platforms, eliminating the need for complex coding. These tools offer pre-built connectors and customizable workflows, allowing businesses to synchronize data, automate processes, and streamline operations across multiple platforms. With these innovative integration options, businesses can now expand their reach and enhance their overall efficiency by seamlessly connecting their Shopify apps with other platforms.
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