53 of the Biggest Brands on Shopify in 2026

Quick answer: the biggest brands on Shopify

The biggest brands on Shopify in 2026 include Gymshark ($500m+ annual revenue), Fashion Nova ($500m+ sales, hit 100 million orders on Shopify), SKIMS ($275m revenue and a $3.2bn valuation), Allbirds ($270m), Kylie Cosmetics ($1.2bn brand value), Steve Madden, Sephora, Heinz To Home, Bombas, Hasbro Pulse, Crate & Barrel Singapore, JB Hi-Fi, Staples Canada, BBC merch, Penguin Books, Red Bull, Tesla Shop, Mattel and Victoria Beckham. Most of these businesses run on Shopify Plus rather than the standard Shopify plans, because Plus handles the traffic, the products catalog, the international markets and the custom checkout logic these brands need to serve customers around the world at scale.

The full list of 53 companies below covers fashion, beauty, food, tech, electronics, publishing, sports, media and DTC nutrition, with revenue figures, products on sale, and the specific Shopify capability each brand depends on to keep shoppers happy. The ecommerce platform handles everything from t-shirts and shoes to handbags, jewelry, toys and technology, across audiences in the UK, US, Germany, Australia and beyond.

Why big brands choose Shopify Plus in 2026

The same platform that powers a side-hustle Etsy migration also powers the online stores of Sephora, SKIMS and Gymshark. That's not because Shopify is a one-size-fits-all tool. It's because Shopify Plus, the enterprise tier, hides a serious amount of infrastructure behind the familiar Shopify dashboard, with the same products, the same customers experience, the same merchant tooling, just scaled up to handle the demand global retailers see across audiences in the US, UK, Germany and Australia.

Look at how these brands grew. Social media events, influencer-driven launches, viral product moments and steady community engagement all generate spikes in traffic that would crush a stack not built for it. Plus is the platform big companies pick when they cannot afford their checkout to flinch during a product drop.

The brands on this list share four reasons for being on Plus, each tied to a specific advantage the platform gives them over the alternatives:

• Traffic spikes at speed. Kylie Cosmetics served 200,000 concurrent visitors during a single launch in August 2016. That was, at the time, the largest concurrent product launch in ecommerce history. The infrastructure handled the transactions without intervention from the brand's team, and the influencer power driving the traffic spikes never broke the checkout.
• Time to launch. When pandemic distribution stalled in 2020, Heinz built and shipped its first ever DTC store, Heinz To Home, in three weeks. Most enterprise platforms would still have been scoping requirements. The setup speed is the difference between catching a market window and missing it.
• Migration recovery. Gymshark moved off Magento after a 10-hour outage cost an estimated $100,000+ in lost Black Friday sales. JB Hi-Fi made the switch to Plus from a custom platform after Black Friday 2019 locked out checkout, then handled 2x the traffic with 15% faster page loads. Crate & Barrel Singapore moved on Plus and saw loyalty signups jump 350%. Staples Canada and Hasbro Pulse followed the same migration pattern. The common thread is brands trading custom infrastructure for managed scalability.
• Plus-specific tooling. Shopify Flow for automation, Launchpad for scheduled product drops and marketing campaigns, Shopify Functions for custom checkout logic, Shopify Markets for international expansion, and stable connectors into payments, ERP and CRM systems. These are the reasons Plus stays competitive against custom builds and Salesforce Commerce Cloud at the enterprise tier, where global brands need a platform that handles complex businesses, customer experiences across multiple industries, and many millions of customer purchases each year.

What's worth noticing is that almost every brand on this list either started on Shopify outright or migrated to it from a heavier, more expensive platform. Typically Magento, sometimes WooCommerce, occasionally Aptos, Opencart or a custom build. Very few migrated away.

53 of the biggest brands on Shopify

This is the full list. We've grouped brands loosely by sector for navigation, but the ranking inside each group is reputation-led rather than strict revenue ranking. Where we know specifics, including revenue, migration story, and the particular Plus feature a brand uses, we've named them.

1. Gymshark

Started in a Solihull garage by Ben Francis in 2012, Gymshark is the original UK Shopify success story. Annual revenue sits at $500m+, with a customer base of over 3 million across 131 countries and a social media audience that turns every product launch into an event. They moved from Magento to Shopify Plus in 2017 after a 10-hour Black Friday outage, and they've never looked back. Their site is headless on the storefront and relies on Plus for Black Friday traffic spikes and product drops in sizes ranging from XS to 4XL. As Ben Francis once put it, “It's a good thing we went onto Magento because otherwise, we'd probably take a lot of what Shopify Plus does for granted.”

4. Oh Polly

UK fast-fashion brand built around influencer-led, high-volume drops, on Shopify Plus. The store is optimized for conversion across the brand's curated womenswear catalog with strong fit-guidance and quick checkout flows.

5. Allbirds

The sustainable footwear brand reached a $1.4bn valuation within two years of launch and currently does $270m in annual revenue. Allbirds' mission is to make shoes from natural materials with minimal environmental impact, and the brand runs an omnichannel operation on Plus, with Shopify POS across retail locations and the same backend powering the global ecommerce pages. Sustainability storytelling lives throughout the site: natural materials, carbon footprint per product, take-back programs.

12. Represent Clothing

Manchester-born luxury streetwear brand that has grown into a multi-million-pound business on Plus. Limited drops, premium visuals, fast performance, and a branding language that has resonated with audiences across the UK, Germany and the US.

13. Skinnydip London

Founded in 2011 by Lewis Blitz and brothers James and Richard Gold, Skinnydip now has 100+ concessions globally and trades through Selfridges, Nordstrom, ASOS and Topshop. The logo-led branding and the DTC channel are both on Shopify, with sharp focus on phone cases, t-shirts and accessories.

14. Lazy Oaf

East London streetwear brand built around bold, quirky design and a loyal customer community. Trades through Shopify Plus with branding that pulls together t-shirts, knits, accessories and shoes around a single irreverent idea.

15. French Connection

The British fashion staple founded in 1972 runs its ecommerce store on Shopify, with contemporary clothing, accessories and homeware.

16. NICCE

East London contemporary casualwear brand. Menswear and womenswear collections through Shopify.

17. Jaded London

The London-based fashion brand founded by twins Jade and Grace Goulding sells colourful, oversized streetwear through Shopify.

18. Herschel Supply Co

Canadian retro-backpacks-and-accessories brand. Foundations built on Shopify for direct sales.

19. Cambridge Satchel Company

British leather goods business known for its iconic satchels and handbags. The Shopify storefront carries the full catalog, from school satchels to luxury handbags, with strong international demand from the US and Germany.

20. P&Co

Birmingham-based fashion brand. Graphic tees, leather goods and urban essentials, all Shopify-powered.

21. Bailey Nelson

Eyewear brand aiming to make stylish glasses affordable. On Shopify with a strong own-brand product range.

22. Hawkers

Spanish sunglasses brand based in Elche that scaled on Shopify as its core distribution channel.

24. Tayroc

British watch brand that retails its premium men's watches through Shopify.

25. Bremont Watches

Luxury British watchmaker producing approximately 10,000 pieces annually with revenue of around $40m. Aviation-themed designs, sold through a global Shopify ecommerce strategy.

26. MVMT Watches

Founded by Jake Kassan and Kramer LaPlante after they dropped out of college. Now does $100m+ in revenue on Shopify, exited to Movado for $100m, and remains a Shopify case study for affordable premium positioning.

27. Mahabis

Premium lifestyle slippers, founded in 2014 in London. The Shopify store carries the brand's distinct minimalist style.

28. Sunday Somewhere

Australian eyewear brand. Aesthetic UI and intelligent upsells on Shopify.

29. Hummingbird Bakery

The London-famous Red Velvet cupcake business runs its ecommerce ordering through Shopify.

30. Bombas

Mission-led brand selling funky socks, t-shirts and apparel. Donates a pair for every pair sold and has now donated over 50 million items. Revenue sits at $20m+ on Shopify, with the social impact baked into the brand's marketing and audience-engagement strategy.

31. Kylie Cosmetics

Kylie Jenner's beauty brand empire is one of the canonical Shopify Plus success stories. Brand value sits at $1.2bn. The 2016 launch served 200,000 visitors at peak, the largest concurrent product launch in ecommerce history at the time, with the influencer power of Kylie's 368m Instagram following driving the traffic spikes.

32. Sephora

The French beauty brand multinational uses Plus to manage its global, multi-region storefront with a catalog of nearly 3,000 brands plus its own private label. Multi-region operations, personalized product feeds and integration across markets and retail locations all sit on Plus.

33. Lisa Eldridge

The British makeup artist's eponymous brand handles millions of sessions per month on Shopify Plus.

34. Avon

The American-British cosmetics business, headquartered in London, recorded $9.1bn in annual sales in 2020. The DTC operation runs on Shopify Plus.

36. Chilly's Bottles

UK reusable bottles brand running a headless storefront on Shopify Plus, with a custom product personalisation page and a homepage that's a long way from any template.

37. Heinz (Heinz To Home)

Founded in 1869 by Henry J. Heinz, the global food brand built its first ever DTC ecommerce store in 3 weeks during the 2020 lockdown on Shopify. The Kraft Heinz Company has a market value of around $49.7bn. Heinz To Home now sells direct bundles, limited editions and personalized products.

38. Huel

UK meal-replacement brand built around subscriptions and repeat purchases. Plus powers their entire ecommerce ecosystem: one-time orders, subscription bundles, upsells, free gifts and post-purchase upsells.

39. Oatly

Swedish oat-milk pioneer. The US DTC site runs on Shopify, with the brand's no-nonsense voice intact across the experience.

41. Red Bull

Austrian energy drinks giant, generating 9.8 billion cans sold in 2021 with a market share of 38% globally. The US merchandise store runs on Shopify with branded hats, jackets, backpacks and lifestyle items, plus seasonal collections tied to Red Bull's sporting partnerships.

43. Nescafé

The Nestlé coffee brand sells direct through Shopify.

44. Bootea

The original detox tea brand uses Shopify to power its subscription offering and standard ecommerce.

45. Deliveroo (rider store)

The London-founded food delivery business runs its rider-kit and partner-packaging stores on Shopify Plus. Two distinct B2B-style storefronts on the same platform.

46. Decathlon

The French sporting-goods giant has 1,697 retail locations across 60 countries and is the largest sporting goods retailer in the world. The shopping experience for selected ranges is powered by Shopify, with the platform handling regional storefronts and high-volume seasonal transactions.

47. Team Ineos

The British UCI WorldTeam cycling outfit sells team kit and accessories through Shopify.

48. WWF

The World Wide Fund for Nature, founded in 1961, sells branded merchandise to fund conservation work through Shopify.

49. Kew Gardens

The Royal Botanic Gardens at Kew uses Shopify for merchandise and supporter purchases.

50. BBC

The UK national broadcaster moved its US and Canadian merchandise stores from Magento to Shopify Plus. A flagship case study for Plus among public-sector and media organisations.

51. The Economist

The international news and business title sells printed books, audiobooks and branded merchandise through its Shopify store.

52. National Portrait Gallery

The London gallery uses Shopify for prints, books and gifting from its collection.

53. Tesla Shop

Tesla's accessories and lifestyle store runs on Shopify. The technology giant uses the platform's flexibility to maintain an on-brand experience while integrating with its broader retail ecosystem, without going custom for a product range (apparel, accessories, toys for kids, lifestyle goods) that isn't its main business.

Other notable names you'll find on Shopify and Shopify Plus but not in our top 53 above include Penguin Books, Mattel, Hasbro Pulse, Crate & Barrel Singapore, Staples Canada, JB Hi-Fi, DJI, Christian Dior, Glossier, Beardbrand, Pangaia, Netflix Merch Shop, Victoria Beckham, Taylor Swift, Astrid & Miyu, Candy Kittens, Chamberlain Coffee, Heydude, Cutler and Gross and Emma Bridgewater. The Shopify ecosystem just keeps absorbing more enterprise customers each quarter.

How big brands migrate to Shopify Plus

The pattern across this list is striking. The brands didn't just start on Plus; many of them ended up there after their previous platform broke. Looking at the public migration stories, the trigger is almost always the same: traffic capacity. The previous platform held up under steady-state load and folded under a launch or Black Friday spike.

Gymshark migrated to Plus from Magento in 2017 after a 10-hour Black Friday outage cost an estimated $100,000+ in lost sales. JB Hi-Fi moved off a custom platform after Black Friday 2019 locked out checkout for nearly two hours and they switched to Plus to handle 2x the traffic at 15% lower page load times. Crate & Barrel Singapore moved to Plus and integrated ERP and POS, lifting loyalty signups by 350%. BBC merch migrated from Magento to Plus for the US and Canadian stores. Bulletproof, Alessi, Cluse Watches, Cutler and Gross and Pangaia all moved from Magento. Totême migrated from WooCommerce. Heinz launched a brand-new DTC business from scratch in three weeks.

Looking at this set of migrations, a few rules emerge. First, the businesses that benefit most from Plus are those running marketing campaigns that drive abnormal traffic to the online store. That means flash drops, releases tied to Black Friday and Cyber Monday, celebrity launches, and pandemic-era pivot launches. Second, the integration burden tends to be lower than expected: ERP, POS, payments, marketing automation and CRM systems all plug into Plus through stable connectors rather than custom middleware. Third, the migration timelines themselves are short. Gymshark's full rebuild took months, but tactical replatforms (BBC, Heinz, JB Hi-Fi, Staples Canada, Hasbro Pulse) shipped in weeks, with the new storefronts live and selling products inside the first month of growth. The same pattern shows up in Australia (JB Hi-Fi) and Canada (Staples Canada): the move to Plus is rarely about themes or design, it is about transactions running reliably at scale. For a deeper look at the engineering of these moves, see our guide to migrating to Shopify and our specific guide to Magento to Shopify migrations.

What sets the highest-revenue Shopify stores apart

Reading 53 brand entries back-to-back, you start to see the pattern that separates the $500m+ Shopify success stories from the $5m ones. It isn't theme choice or even particularly clever marketing. It is a set of mostly boring operational disciplines applied consistently across the platform, the products, the catalog, and every customer experience touch point:

• A specific brand identity that survives mobile. Gymshark, SKIMS, Glossier, Bombas. Every one of these has a distinct visual and tonal identity that holds together at thumb-size. Mobile commerce is now around 68% of ecommerce traffic and these brands designed the user experience for that first.
• Community-driven marketing rather than paid alone. Gymshark's social-led growth, Fashion Nova's Instagram-first business model, Allbirds' sustainability storytelling. Paid ads accelerate; community retains. The highest-revenue stores all have a clear answer to “who tells our story for us?” and a clear goal for each campaign.
• Smart automation through Shopify Flow and Launchpad. Abandoned cart flows, returning customer offers, scheduled product drops and seasonal campaigns. These are not exotic tools; they are the difference between an online store that needs a full-time campaign manager and a platform that runs sales in its sleep.
• Data-driven decisions over taste-driven ones. The brands at this scale measure relentlessly across cohort analytics, customer lifetime value, attribution, post-purchase surveys, and clean customer data from every account. They treat the ecommerce store as an analytics asset, not a brochure.
• A global-ready setup from early on. Multi-currency, localized content, country-specific shipping rules via Shopify Markets, and storefronts that adapt to customers around the world without a separate rebuild per market. Brands that wait to internationalise typically pay a bigger price for the expansion later.
• Retention-led campaigns over acquisition-led ones. Subscription tooling (Recharge for Wild, Huel and Beardbrand), bundles, loyalty programs and post-purchase upsells. CAC is rising across paid channels; the brands at the top have invested in LTV rather than just AOV, and they treat repeat purchases as the success metric that matters.

None of this is platform-specific advice. But Shopify Plus makes each of these disciplines noticeably easier to operationalise than the alternatives, with the ability to roll out new shopping experiences across multiple markets from a single setup. That is the actual reason this list keeps growing. For a sense of what an end-to-end SEO setup looks like on top of this, see our Shopify SEO guide.

What 100+ Shopify Plus builds taught us about this list

Most listicles like this one flatten the “why Shopify” answer into a single repeated sentence per brand. From actually building Shopify Plus stores for brands across most fashion brands' favourite categories over the last decade, that framing misses the point. Every project we touch starts with a different operational reason for being on Plus.

The thing every brand on this list has in common is the platform. The thing each one uses Plus for is wildly different. Gymshark leans on Plus for Black Friday traffic and headless storefront performance. SKIMS leans on it for hype-drop inventory walls and Functions-customised checkout against its shapewear and loungewear catalog. Heinz leans on it for time-to-launch and a subscription bundle stack. Allbirds leans on it for international markets and sustainability data infrastructure across its retail locations. BBC leans on it for multi-region merchandise. They look the same on the surface, with the same “they're on Plus” line, and the storefronts use radically different stacks underneath.

The pattern we'd argue is most actionable for any brand considering Plus: pick the two or three Plus features you actually need to lean on and let those drive the migration brief. Don't move because “the big brands are on it.” Move because a specific operational constraint, whether that's checkout customisation, traffic-spike capacity, international expansion, automation depth or partnerships with platforms you can't currently integrate, is currently bottlenecked by your existing platform and resolves on Plus.

The other thing worth saying: the brands on this list don't all sit on the same end of the spectrum. Some are giant retailers selling shoes and handbags at scale; some are smaller mission-led labels with sharp branding and an idea worth backing; some are technology companies, jewelry studios or toys brands using Shopify as a side door into DTC. The detail of how Plus is configured changes every single time. What stays constant is the platform's ability to absorb spikes in demand, keep social media events from breaking the checkout, and give the people running the business a coherent set of apps to work with rather than a custom-built mess.

If you're weighing this up, our guides on the benefits of Shopify Plus and Shopify versus Shopify Plus are written specifically for this decision. If you'd rather talk it through, our Shopify Plus agency experts and SEO specialists work on migrations and rebuilds at this scale every month, and we're happy to get in touch about your goals.