Bespoke Shopify Website
We built XITE's bespoke Shopify website from the ground up, incorporating brand voice whilst creating a user journey that promotes sales & recurring revenue with intelligent upselling and subscription payments. Conducting an in-depth review of their current website allowed us to gain a thorough understanding of their business and design identity. Utilizing the Shopify platform, we designed and developed XITE a bespoke theme website to allow the limitless potential for web design and functionality. Our goal was to create web designs that drip-feed brand identity whilst delivering a regular and easy-to-use purchase flow. Every element of the website design has been crafted from scratch to embody the XITE identity to allow users to identify strong brand consistency throughout. We considered performance and sales at every step of our design process. The website is equipped with advanced content management allowing XITE to update and change nearly every element on their website to give the brand the freedom to develop its digital online presence as their offline brand does too.
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Intelligent Upselling & Subscription Payments
Every e-commerce website store owner's goal is usually to maximize sales and average order value. Whilst maintaining strong brand consistency and tone of voice on the website, we worked extensively with XITE energy to create a sales experience with intelligent prompts and upsell opportunities at every level of a visitor's checkout journey. We incorporated subscription functionality to allow visitors to receive their products every month, promoting recurring revenue for XITE. We didn’t stop there, we allowed the brand to incentivize sales with products automatically added to the cart when specific criteria are met and even allowed t-shirt size choosing when the free product is redeemed. Once a user has added an item to their cart, they'll see intelligent prompts on discounts they can receive if they increase the quantity further. Also, an eye-catching progress bar that promotes visitors to spend more to achieve free delivery. Finally, visitors will receive intelligent product suggestions based on what’s already in the cart which utilizes previous purchase data. XITE’s e-commerce experience is built to perform and maximize sales.
Brand Development
XITE’s key brief was to refresh its brand to promote a healthy not boring persona. Working along with XITE’s graphic designer, Jonathan Painter, we developed their current designs with a softer, rounded, and brighter design. A fun and playful tone of voice have been adopted to speak directly to the consumer. We then adopted their newfound identity and crafted a consistent website look and feel. We are proud to see XITE energy cans in leading retailers.
