40+ BeReal Statistics You Need to Know in 2026

User and Download Statistics

BeReal's user base has experienced significant volatility since its viral growth in 2022. Understanding current user numbers provides context for the platform's trajectory and market position.

1. BeReal has approximately 40 million monthly active users as of 2025. The platform reported this figure when launching its US advertising platform in April 2025, including 5 million monthly active users in the United States. (TechCrunch)
2. BeReal has been downloaded 115 million times. The vast majority of downloads occurred in 2022 during the app's viral growth period. (Search Logistics)
3. BeReal's peak user count reached 73.5 million in August 2022. This represented the height of the platform's viral popularity before subsequent decline. (Business of Apps)
4. Monthly active users dropped to 16 million by March 2025 according to some sources. This conflicting data suggests measurement inconsistencies or different methodologies for calculating active users. (Online Optimism)
5. BeReal has 2.93 million daily active users. These users open and use the app at least once per day. (Business of Apps)
6. BeReal saw 21.6 million monthly active users in recent reporting. This figure represents users who open the app at least once per month. (ElectroIQ)
7. Worldwide downloads totaled 31.5 million in 2023. This represented a 60% decrease year-over-year to 12.7 million in 2024. (Business of Apps)
8. Downloads in 2025 dropped 50% compared to 2024. The decline indicates the platform has moved past its viral growth phase. (HelpLama)

Engagement and Usage Statistics

Despite declining download numbers, BeReal maintains strong engagement metrics among its active user base, particularly compared to competing social platforms.

1. BeReal maintains 72% daily engagement among active users. This exceptionally high rate indicates strong retention among the platform's core audience. (ElectroIQ)
2. 72% of BeReal posts receive interaction each day. The high interaction rate demonstrates active participation rather than passive consumption. (Search Logistics)
3. 68% of users open the app within 3 minutes of receiving the daily notification. This immediate response rate highlights the effectiveness of BeReal's notification-driven model. (Search Logistics)
4. Users spend an average of 9.2 minutes daily on BeReal. This relatively short session time aligns with the platform's quick-capture photo format. (Business of Apps)
5. 50% of users in top markets are active six days per week. In the United States, France, and Japan, half of users engage with the platform nearly daily. (TechCrunch)
6. Daily active users increased by 12% year-over-year in 2025. This growth occurred despite declining downloads, suggesting improved retention. (Skillademia)
7. Daily usage dropped by 40% in 2025 according to some analyses. Conflicting data suggests significant variability in engagement measurement or regional differences. (Amra & Elma)
8. Daily user session time dropped to under 5 minutes in recent measurements. The decline from previous averages indicates potential challenges with sustained engagement. (Amra & Elma)
9. Re-engagement rate fell to 19% in 2025. This metric tracks users who return after periods of inactivity. (Amra & Elma)

Demographics and User Behavior

BeReal's user base skews heavily toward Gen Z, though the platform has seen some expansion into older demographics.

1. 78% to 85% of BeReal users are Gen Z. Multiple sources place Gen Z dominance between these figures, with most users aged 18-24. (ElectroIQ)
2. The 26 to 44 age group represents 55.1% of users in some analyses. This suggests broader age appeal than Gen Z-focused reporting indicates. (Amra & Elma)
3. BeReal is more popular with women in the United States and worldwide. The platform skews female in key markets. (Business of Apps)
4. 52% of users report feeling more connected to influencers on BeReal. The platform's authenticity focus creates stronger perceived connections. (Amra & Elma)
5. 80% of users believe BeReal stands out because it avoids traditional ads. This perception existed before the 2025 advertising rollout. (Amra & Elma)

Geographic Distribution

BeReal's user base is concentrated in three primary markets, with the United States dominating the global landscape.

1. The United States accounts for 33.3 million downloads. Almost half of all BeReal downloads have come from the US market. (ElectroIQ)
2. 5 million monthly active users are based in the United States. This represents approximately 12.5% of the global user base. (TechCrunch)
3. France is BeReal's second major market with 1.68 million downloads. As a French-founded app, BeReal maintains strong domestic presence. (Appic Softwares)
4. The United States, France, and Japan are BeReal's top three markets. These markets show the highest engagement rates and active user percentages. (TechCrunch)
5. International markets account for 35 million downloads outside the US. Global adoption has been strong across Western Europe and developed Asian markets. (HelpLama)

Trust and Platform Comparison Statistics

BeReal's authenticity-focused approach has positioned it favorably in user trust metrics, particularly when compared to established platforms like Instagram.

1. 30% of Gen Z users say BeReal feels more reliable than Instagram. This makes BeReal the most trusted platform among Gen Z users in 2025. (ElectroIQ)
2. Instagram has 22% trust among Gen Z users. BeReal's 30% trust rating surpasses Instagram by 8 percentage points. (Amra & Elma)
3. TikTok registers 18% trust among Gen Z. BeReal's trust advantage extends to TikTok as well as Instagram. (Amra & Elma)
4. Snapchat shows 15% trust among Gen Z users. All major competing platforms trail BeReal in Gen Z trust metrics. (Amra & Elma)
5. BeReal is described as "an anti-Instagram" due to its raw and unedited nature. The platform deliberately contrasts with Instagram's polished aesthetic. (Stack Influence)
6. Instagram usage among Gen Z declined by 9% year-over-year. Platforms like BeReal may contribute to shifting Gen Z preferences. (SQ Magazine)

Revenue and Monetization Statistics

BeReal operated without advertising for its first three years before introducing monetization in 2025. Revenue remains modest compared to established platforms.

1. Estimated annual revenue runs between $5 million and $10 million in 2026. Revenue primarily comes from emerging advertising sales and branded partnerships. (Fueler)
2. BeReal launched US advertising in April 2025. The platform introduced in-feed ads and full-day brand takeovers. (TechCrunch)
3. Over 200 advertisers have run campaigns on BeReal. Brands include Nike, Netflix, and Amazon. (Marketing Dive)
4. Levi's achieved 5x engagement compared to other social networks. The fashion brand ran one of BeReal's first lifestyle activations. (Hello Partner)
5. BeReal ads use the platform's signature dual-camera format. In-feed advertising maintains the authentic aesthetic of user-generated content. (BeReal Official)

Acquisition and Company Statistics

BeReal's acquisition by Voodoo in 2024 represented a significant exit for the French startup and marked a strategic shift toward monetization and growth.

1. Voodoo acquired BeReal for $537 million in June 2024. The €500 million deal was valued at approximately $537 million at the time. (TechCrunch)
2. The acquisition was structured with cash and shares. A portion was paid upfront with the balance based on performance milestones. (Yurexit)
3. BeReal had more than 40 million active users at acquisition. Half of users engaged with the app at least 6 days per week. (Voodoo)
4. Aymeric Roffé became CEO of BeReal following the acquisition. The former Wizz CEO took over leadership under Voodoo ownership. (Naavik)
5. Ben Moore, previously of TikTok, leads BeReal's US advertising. Voodoo hired Moore to head sales, partnerships, and growth in America. (Marketing Dive)

Marketing and Advertising Statistics

BeReal has become an increasingly important platform for marketers targeting Gen Z audiences, with unique engagement patterns compared to traditional social media.

1. 45% of marketers prefer BeReal for influencer promotions. The platform's authenticity appeals to brands seeking genuine connections. (Amra & Elma)
2. Brands report 22% better response on BeReal compared to Snapchat. The platform delivers stronger engagement than competing ephemeral content platforms. (Amra & Elma)
3. BeReal advertising initially launched in Europe and Japan. The platform tested monetization in these markets before US rollout. (eMarketer)
4. 52% of users say they feel more connected to influencers on BeReal. The raw, unfiltered format creates stronger parasocial relationships. (Amra & Elma)

Key Takeaways

BeReal's journey from viral sensation to established platform reveals both opportunities and challenges:

Post-Viral Reality: After peaking at 73.5 million users in 2022, BeReal has stabilized around 40 million monthly actives. The decline from viral highs is typical for social platforms, but maintaining strong engagement metrics suggests a sustainable core audience.

Engagement Over Scale: BeReal's 72% daily engagement rate and 68% notification response rate far exceed industry norms. The platform has prioritized deep engagement with a committed user base over broad reach.

Gen Z Trust Leader: BeReal's 30% trust rating among Gen Z surpasses Instagram, TikTok, and Snapchat. This trust advantage provides a foundation for brand partnerships and advertising that maintains authenticity.

Monetization Phase: The 2025 advertising launch represents BeReal's transition from growth-focused startup to revenue-generating platform. Early results from brands like Levi's (5x engagement) suggest the platform's authentic format translates to advertising effectiveness.

US Market Dominance: The United States represents nearly half of all BeReal downloads and 5 million monthly active users. This concentration in the lucrative US market positions BeReal well for advertising revenue growth.

BeReal's evolution demonstrates that authenticity-focused social platforms can carve out sustainable niches even in a market dominated by Meta and ByteDance. The platform's challenge will be growing revenue without compromising the authenticity that earned Gen Z trust.