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Launching Samsung TV
Frames with Opia and Shopify.
Opia - Samsung Campaign
Shopify Bespoke Theme Design & Development

The Brief
Opia are global leaders in tactical and strategic sales promotion campaigns to help improve KPIs for partnering brands. ‘The Frame Bezel’ is a television frame campaign by Opia for the leading multinational electronics corporation Samsung.

Samsung, the South Korean tech giant diversified its TV product offering beyond the television screens themselves, to offer personalized bezels for screens of a multitude of screens and sizes. We at Charle were appointed to design, develop and launch a bespoke Shopify theme with multi-variant technology to allow easy-to-use customization of frames. We were tasked with allowing a user-friendly customer experience with Shopify that maximizes engagement and transactions whilst embodying Samsung's familiar look and feel.


Industry
Technology & Electronics

Project
Shopify Design & Development

Technology
Shopify Development
Multi-variant technology

Bespoke Shopify Theme Design and Development
Samsung has a well-established brand identity and so it was paramount that we designed The Frame Bezel website with this in mind; maintaining a simplistic and modern look that felt familiar to navigating their core website for a seamless browsing experience. We initially carried out a full discovery phase for the project, exploring key brand guide considerations, competitors, and the current online presence of the brand. This enabled our creative team to ensure that the design phase truly matched the brand’s image, goals, and mission for this exciting campaign. We focused on leveraging a consistent design, that be translated to a beautiful and conversion-centric bespoke Shopify theme.

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Multi-variants & bespoke Shopify UI
This Samsung campaign allows customers to choose between a wide range of different finishes of varying styles- from modern, premium, and deluxe. With over 40 finishes to choose from for different models of TVs, we wanted to ensure that customization wasn’t complex so that customers can find and choose what they were looking for with ease. We used bespoke UI designs and development to push the boundaries of Shopify to create an experience that did not form a barrier to purchase, allowed customers to choose a frame finish in groups, and all assigned a color for clear and easy selection.
Interested in bespoke Shopify development?


More work from Charle
We've worked with many ambitious startups & leading brands to deliver ecommerce websites that are built to perform. As a, Shopify specialist, ecommece web design agency, we combine our technical and creative skills to create ecommerce websites that engage your customers to keep them coming back. Don't take our word for it, see below some of the other exciting brands we've worked with.
XITE Energy
Shopify Web Design & Development
CluedUpp Games
Shopify Plus Bespoke Theme Design & Development
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Doisy & Dam
Shopify Web Design & Development

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