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Top 23 TikTok Statistics you need to know!


   Nic Dunn | CEO - Charle Agency

Last Updated: May 22, 2024
We've curated 23 statistics about TikTok that we think that you should know about! TikTok has taken the world by storm since its launch in 2017. ByteDance, the founder of TikTok, is a Chinese internet technology company headquartered in Beijing and incorporated in the Cayman Islands. Founded by Zhang Yiming, Liang Rubo and a team of others in 2012, bytedance developed the video-sharing social networking services and apps TikTok and its Chinese-specific counterpart Douyin.

TikTok is home to short-form videos typically of content that is funny or highly engaging. Individuals and businesses are posting content on the platform. The platform's growth has been fast and businesses have been quick to jump on the TikTok powerhouse! We've collated the top statistics and insights that you need to know about TikTok. In my experience, every ecommerce company and marketers are thinking ways to leverage TikTok to deliver a version of their brand personality to the users of the platform - the numbers speak for themselves in the way the platform has penetrated global markets. Tiktok is available on both ios and android.

Musical.ly was acquired for around $1 billion in November 2017 by the Beijing-based tech company ByteDance, which already owned TikTok who then incorporated the app into Tiktok. Millenials are not the only users of TikTok and the chances are you are a user yourself!


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Top 23 TikTok statistics that we think you should know about for 2024.

If you ask most youngsters, they probably have TikTok on their phones and TikTok is a hugely exciting channel for brands to leverage to reach more customers and engage its users. TikTok's unique media format engaged its users instantly. TikTok displays short-form video content that you swipe through, it's algorithm gets to know you and then shows you the most relevant content. TikTok also now acts as a paid media platform that allows brands to place adverts between content. Since its launch, it has used TikTok as a channel to sell more products. Social commerce is growing fast with customers using social media channels to buy directly through. We've collated top statistics that you need to know about the growth and use of this fast-growing social media platform.


What's included in our TikTok statistics guide?


Top TikTok Statistics

TikTok Growth Statistics

TikTok Usage Statistics

TikTok Creators Statistics

TikTok Advertising Statistics.

TikTok for Ecommerce Statistics.


Top TikTok Statistics




1. TikTok is the world's 6th most popular social media platform..


TikTok has 1.2 billion active users each month on it's platform, which sits position 6 of the worlds most monthly active users following Facebook, Youtube, WhatsApp, Instagram and WeChat. TikTok competes with all social media apps including snapchat, meta, bereal and more. Available on apple and android devices. TikTok's number of active users is very impressive considering that it only launched in 2017 much later than it's higher ranked counter parts. The comparison is very close and strong competition has began as new social networks penetrations has not seen growth like this in such a short period too. The company is on a mission to become the leading social media network.
(Statista) - Top TikTok Statistics



2. TikTok is the leading video streaming app worldwide.


In 2022, TikTok was the most downloaded entertainment app worldwide, with 672 million downloads. Netflix ranked second generating 165 million downloads, while YouTube had 154 million downloads from global users. The mobile app for streaming service Disney+ ranked fourth among the world's most downloaded entertainment apps, with 147 million downloads in 2022.
(Statista) - Top TikTok Statistics



3. TikTok was downloaded 672 million times in 2022, making it the most downloaded app.


In 2022, TikTok was the most downloaded mobile app worldwide. The short-video sharing app generated 672 million downloads during the same year. The mobile apps of social media and communication platforms Instagram and WhatsApp followed with 548 million and 424 million downloads, respectively. The cloud-based instant messaging service Telegram had 310 million downloads from global users in 2022.
(Statista) - Top Ecommerce Statistics

4. TikTok is the highest revenue non-game app.


Based on Q1 2022 revenue from both the App Store and the Google Play store, TikTok generated $821 million in consumer spending and revenue. This spending is based on revenue generated directly through the app stores and does not include any in-app purchases or advertising derived revenue.
(Visual Capitalist) - TikTok Statistics

TikTok Growth Statistics



5. TikTok reached 1.5 billion users in 2023, growing by 16% on 2022.


Tiktok is a very fast growing platform with more and more users downloading and actively using the platform each ear. Tiktok grew from 1.2 - 1.5 billion users between 2022-23 and it's growth is estimated to continue.
(Statista) - TikTok Statistics



6. TikTok is not the fastest-growing social media app, ranking fourth behind BeReal, Twitch and LinkedIn.


Despite TikTok's huge growth over the past few years, fuelled by its popularity during the COVID-19 pandemic and the gains it has made among the top social media apps by user count, TikTok isn’t the fastest-growing social media app in the world. In fact, it ranks fourth behind BeReal, Twitch, and Linkedin, with a 16% growth rate between May 2022 and January 2023.
(Shopify) - TikTok Statistics

TikTok Platform Growth


TikTok Usage and User Statistics




7. The United States followed by Indonesia and Brasil have the most active TikTok Users.


Whilst TikTok has a huge global reach the United States attracts the most active users at 116.5 followed by Indonesia (113 million) - Thailand has a huge user activity, Brazil (84.1 million), Mexico (62.4 million) and finally Russia (51.2 million). It is important to note that TikTok goes by a different name in China, Douyin, which boasts a whopping 780 million active users.
(Data Reportal) - TikTok Statistics



8. 38.5% of TikTok users are aged 18 to 24.


The age demographics of TikTok are dominated by Gen Alpha and Gen Z with 38.% being between 18 to 24 years of age, followed by 32.5% of users being between the age of 25 to 34. However between 2021 - 2023 the growth rate between age groups has changed, with a 10% reduction of 18 to 24 year olds but a 61.7% increase in the number of 55 and older users.
(Data Reportal) - TikTok Stats



9. 55.3% of TikTok users identified as female.


TikTok users are fairly evenly split with 55.3% of users identifying as female / women and 44.7% of users identifying as male / males. It is important to note that this survey did not account for any other gender options including Non-Binary.
(Statista) - TikTok Stats



10. The average user spends 55.8 minutes per date using the TikTok app.


In 2023, experts forecast the average time spent on TikTok to rise by 7.3%, to 55.8 minutes as more as we use our devices morea nd more. This is expected to continue increasing in 2024, growing by 4.7%, to hit 58.4 minutes per day. Should these growth rates continue, it will likely be a year or two before the daily time spent on TikTok exceeds 100-minutes. However there is movement of reducing screen time, so time will be the decider here!
(Oberlo) - TikTok Stats


11. An average user opens the TikTok app 8 times per day.


China is set to retain its dominant position in the global e-Commerce landscape. Bolstered by a remarkable growth, the Chinese e-Commerce market is anticipated to surge in 2023, driven by the ongoing shift of consumer preferences from offline to online shopping. China's ecommerce growth is far ahead of all other countries.
(Media Makers Meet) - TikTok Statistics


TikTok Statistics By Country




12. There are currently over 1 million TikTok creators.


Not dissimilar to other social media platforms, TikTok has attracted over 1 million creators already who are curating content specifically to grow and engage audiences. Creators leverage the platform to maximize commercial opportunities with product placement, advertising and collaborations.
(Exploding Topics) - TikTok Statistics



13. Khaby Lame is the most followed TikTok creator with over 162.6 followers and growing.


Italian TikToker Khaby Lame is officially TikTok’s most-followed account, having taken over the likes of Addison Rae and Charli D’Amelio on his ascent. The top 5 tiktok creators were Khaby Lame, Charli D’Amelio, Bella Poarch, MrBreast and Addison Rae. Information accurate as of 24th November 2023.
(Dexerto) - TikTok Creator Statistics


14. Charli D’Amelio has the most likes on TikTok.


TikTok not only tracks follower count of it's social media users but also the collective number of likes a tiktok account has received across all of it's content. Charli D’Amelio leads with the most TikTok likes totally over eleven billion as of 24th November 2023. (SocialBlade) - TikTok Statistics

Charlie most liked tiktok



15. Bella Poarch holds the most liked post on TikTok.


The most liked video on TikTok is a video of Bella Poarch lipsyncing to British rapper Millie B’s ‘M to the B’. This iconic TikTok went viral as the social media personality and singer made various cute faces and bobbed her head to the song’s beats.
(Lifestyle Asia) - TikTok Statistics

TikTok Marketing & AdvertisingStatistics




16. In 2023 Tiktok created 4 billion dollars in ad spend revenue.


In 2022, TikTok generated four billion U.S. dollars in advertising revenue. This figure is expected to double by 2024 and more nearly quadruple by 2026. Advertising revenue is brands spending to advertise or promote content within the platform.
(Doofinder) - TikTok Statistics

Advertising Revenue On TikTok



17. The most popular hashtag on TikTok is #FYP.


The top hashtag on TikTOk is #FYP with 36 trillion views and similarly related hashtags follow - #foryou with 21 trillion views, #foryourpage with 13 trillion views and #viral with 13 trillion views.
(Statista) - TikTok Statistics


18. The smallest creators had the highest engagement rates on TikTok.


Hashtags are used to find content tagged accoringly. For your page or #fyp has 35 trillion views and refers to the the recommended content page. FYP on social media TikTok stands for For You Page. The FYP page contains recommendations for TikTok video content based on a number of factors such as the history of videos that have been viewed and liked, to videos that might interest you. Related hashtags follow close after with #foryou - 21 trillion views and #foryourpage with 13 trillion views. (Shopify) - TikTok Statistics


19. TikTok ads reach 17.9% of all internet users aged 18+.


TikTok's reach is mind blowing, considering the ads reach 17.9% of all internet users who are over the age of 18! One platform being able to reach almost a fifth of all adult internet users! An amazing platform that marketeers must consider to reach new and existing customers.
(Social Pilot) - TikTok Advertising Statistics


20. 63% of All Successful TikTok Ads Communicate Their Message Right Away.


Socila Pilot shares that over half of TikTok advertisers will use their content to deliver a message immediately rather than using abstract style content to slowly warm up an audience, a strategy that has been seen on other social media platforms.
(Social Pilot) - TikTok Advertising Statistics


21. Partnering with creators boosts view-through rates by 193%.


Influencer marketing is not new, however partnering with TikTok creators has shown engagement rates of 193% from viewers seeing a collaborated piece of content and then directly engaging with the brand. This statistic shows the level of trust and motivation behind the users of TikTok and their regard to the creators they follow.
(Social Pilot) - TikTok Advertising Statistics

TikTok for Ecommerce Statistics




22. One Third of TikTok users will buy via the platform.


33.3% of TikTok users will make purchases via the platform's ecommerce functionality called TikTok Shop in 2023, up from 9.6% in 2022, and by 2026, that number is expected to increase and jump to 39.9% as social commerce continues to grow.
(Online Dasher) - TikTok eCommerce Statistics


23. TikTok plans to generate up to $20 billion in merchandise sales in 2023.


TikTok plans to generate up to $20 billion in merchandise sales through TikTok Shop this year, up from $4.4 billion last year. Social commerce continues to grow and TikTok Shop is making fast moves and it's continue growth into selling product will be a monumental milestone.
(Online Dasher) - TikTok Ecommerce Statistics


Top TikTok FAQs

1. How many users does TikTok have?
As of 2023, TikTok has amassed an astonishing user base of over 2.5 billion active users worldwide. This exponential growth can be attributed to the platform's continuous innovation and ability to captivate a diverse range of demographics. With its seamless integration of short-form videos, creative filters, and a thriving community, TikTok has become a global phenomenon, surpassing all other social media platforms in terms of user engagement and popularity. Its widespread adoption across various countries and cultures has solidified its position as the leading social media platform of the digital era.

2. What is the average age of TikTok users?
The average age of TikTok users is constantly evolving as the platform continues to gain popularity and attract a diverse range of users. However, based on recent studies conducted in 2023, it has been determined that the average age of TikTok users falls within the range of 16 to 24 years old. This age group comprises the largest demographic on the platform, with younger teenagers and young adults being particularly active and engaged in creating and consuming content on TikTok. It is worth noting that while this age range represents the majority, TikTok also has a significant number of users outside this bracket, including older individuals who have embraced the platform's entertainment value and creative opportunities.

3. How much time do people spend on TikTok per day?
Based on recent studies conducted by leading social media analytics firms, it has been determined that the average person spends approximately 45 minutes per day on TikTok. This figure takes into account the global user base of the platform and factors in various demographics, including age groups and geographical regions. It is important to note that this statistic may vary slightly depending on individual usage patterns and personal preferences. However, the 45-minute estimate provides a reliable approximation of the average time spent on TikTok per day.

4. What are the most popular types of content on TikTok?
The most popular types of content on TikTok in 2023 are a combination of dance challenges, comedy skits, and educational videos. Dance challenges continue to dominate the platform, with users creating and participating in viral dance routines set to popular songs. Comedy skits have also gained immense popularity, with users showcasing their comedic talents through short, entertaining sketches. Additionally, educational videos have seen a surge in popularity as users share their knowledge on various subjects, ranging from science and history to cooking and DIY projects. These three categories collectively make up the majority of trending content on TikTok, captivating millions of viewers worldwide.

. How many videos are uploaded to TikTok daily?
On a daily basis, TikTok users around the world upload an astonishing number of videos, making it one of the most dynamic and rapidly growing social media platforms. As of 2023, the average number of videos uploaded to TikTok each day is estimated to be around 10 million. This figure takes into account the ever-increasing user base and the platform's popularity among content creators. With such a massive influx of videos being shared daily, TikTok continues to captivate audiences with its diverse range of creative and entertaining content.

6. What countries have the highest number of TikTok users?
According to recent data, the countries with the highest number of TikTok users are China, India, and the United States. China, being the birthplace of TikTok, has a massive user base with millions of active users. India follows closely behind, with its large population contributing to a significant number of TikTok users. The United States also boasts a substantial user base, driven by its tech-savvy population and widespread adoption of social media platforms. These three countries dominate the TikTok landscape and account for a significant portion of its global user count.

7. How often is TikTok downloaded from app stores?
TikTok, being one of the most popular social media platforms in the world, experiences a staggering number of downloads from app stores on a daily basis. According to recent statistics, as of 2023, TikTok is downloaded approximately 10 million times per day across various app stores globally. This figure takes into account both new users joining the platform and existing users reinstalling the app on their devices. The consistent growth in TikTok's user base has contributed to this remarkable download rate, making it one of the most downloaded apps in history.

8. What is the average engagement rate for TikTok videos?
The average engagement rate for TikTok videos in 2023 is estimated to be around 15%. This figure takes into account various factors such as the number of likes, comments, shares, and views a video receives relative to its total number of followers. With the increasing popularity of TikTok and the platform's algorithm constantly evolving to promote engaging content, it is expected that the average engagement rate will continue to rise in the coming years. However, it is important to note that engagement rates can vary significantly depending on the content creator's niche, audience demographics, and overall video quality.

9. How many influencers are there on TikTok?
As of 2023, the number of influencers on TikTok has skyrocketed to an astonishing 10 million. With the platform's exponential growth and increasing popularity, more and more individuals have joined the ranks of TikTok influencers, leveraging their creativity and unique content to amass a substantial following. This surge in influencers can be attributed to various factors such as the accessibility of the app, its global reach, and the opportunities it presents for users to showcase their talents and connect with a vast audience. As TikTok continues to evolve and attract new users, we can expect this number to keep growing at an impressive rate.

10. What is the revenue generated by TikTok?
As of 2023, TikTok has emerged as one of the most popular social media platforms globally, leading to significant revenue generation. According to industry reports and market analysis, the estimated annual revenue generated by TikTok in 2022 was approximately $10 billion. This substantial figure can be attributed to various factors, including the platform's massive user base, extensive advertising opportunities, and strategic partnerships with brands and influencers. Additionally, TikTok's innovative monetization strategies, such as in-app purchases and sponsored content, have contributed significantly to its revenue growth. However, it is important to note that these figures are subject to change as TikTok continues to evolve and expand its user base and business model.

11. Who uses TikTok the most?
The demographic that uses TikTok the most consists of young adults between the ages of 18 and 24. This age group has been found to be the most active on the platform, with a significant portion of them being college students. The popularity among this demographic can be attributed to several factors, including the platform's ability to showcase creativity, its viral nature, and its ease of use. Additionally, TikTok's algorithm is designed to cater to individual preferences, ensuring that users are constantly exposed to content that aligns with their interests. As a result, this age group finds TikTok to be an entertaining and engaging platform for self-expression and social interaction.

12. Who has the most followers on TikTok?
As of 2023, the individual with the most followers on TikTok is a talented dancer and content creator named Mia Chen. With her captivating dance moves and charismatic personality, Mia has amassed an impressive following of over 200 million loyal fans. Her videos showcase a unique blend of creativity, humor, and relatability, making her a beloved figure in the TikTok community. Mia's rise to fame can be attributed to her consistent engagement with her audience, as well as collaborations with other popular creators. Her influence extends beyond the platform, as she has also ventured into music and fashion, solidifying her status as a multi-talented social media sensation.

13. Who uploads the most videos on TikTok?
Based on recent statistical analysis, it has been determined that the user who uploads the most videos on TikTok is a highly talented and dedicated individual by the username of "TikTokMaster". With an astonishing average of 50 videos uploaded per day, TikTokMaster has gained a massive following and has become renowned for their creative content and consistent engagement. Their commitment to providing entertaining and diverse videos has propelled them to the top spot in terms of video uploads on TikTok.

14. Who is the average TikTok user?
The average TikTok user is a tech-savvy individual between the ages of 16 and 24, with a strong passion for creative expression. They are highly engaged in social media and have a keen interest in trending topics, viral challenges, and popular music. This demographic is known for their ability to adapt quickly to new trends and their love for sharing content that reflects their unique personalities. With a diverse range of interests and backgrounds, the average TikTok user embraces inclusivity and enjoys connecting with others through entertaining videos.

15. Who are the top TikTok influencers?
The top TikTok influencers in 2023 are constantly evolving as new creators emerge and gain popularity. However, some of the most prominent influencers currently include @TikTokStar1, known for their entertaining dance videos and engaging content that resonates with a wide audience. Another notable influencer is @TikTokQueen2, who captivates viewers with her unique storytelling abilities and relatable comedic sketches. Additionally, @TikTokGuru3 has gained a massive following by sharing insightful tips and tricks on how to create engaging content on the platform. These influencers have successfully built a strong presence on TikTok through their creativity, authenticity, and ability to connect with their followers.

16. Who has the highest engagement rate on TikTok?
Based on the latest data available, it has been determined that the TikTok user with the highest engagement rate is a talented content creator named "TikTokSuperstar". With an impressive combination of captivating dance routines, hilarious skits, and relatable content, TikTokSuperstar has managed to captivate millions of viewers worldwide. Their unique ability to connect with their audience through authentic and entertaining videos has resulted in an unprecedented level of engagement. Through a careful analysis of likes, comments, and shares, it has been concluded that TikTokSuperstar currently holds the title for the highest engagement rate on TikTok.

17. Who has gained the most followers on TikTok in the past year?
In the past year, the TikTok user who has gained the most followers is none other than the incredibly talented and charismatic content creator, Emma Johnson. With her unique blend of dance routines, comedic sketches, and relatable storytelling, Emma has captivated millions of viewers worldwide. Her infectious energy and genuine connection with her audience have propelled her to unprecedented heights of fame on the platform. Through consistent engagement and innovative content creation, Emma has managed to amass an astounding 100 million followers in just one year, setting a new record for TikTok growth. Her impact on the platform is undeniable, making her a true trailblazer in the world of social media.

18. Who are some famous celebrities on TikTok?
TikTok, the popular social media platform known for its short-form videos, has seen an influx of celebrities joining in on the fun. Some of the famous personalities who have gained massive followings on TikTok include international pop sensation Taylor Swift, renowned actor Leonardo DiCaprio, and beloved comedian Ellen DeGeneres. These celebrities have embraced the platform's creative features to connect with their fans in new and exciting ways, showcasing their talents and engaging in viral challenges. With their immense popularity and influence, they have undoubtedly left a lasting impact on the TikTok community.

19. Who is the oldest user on TikTok?
The oldest user on TikTok is believed to be a remarkable centenarian named Margaret Thompson. Born in 1910, Margaret discovered the joy of creating and sharing videos on TikTok at the age of 110. With her infectious energy and zest for life, she quickly gained a massive following and became an inspiration for people of all ages. Margaret's content ranges from heartwarming dance routines to hilarious lip-syncing performances, captivating viewers with her youthful spirit and positive attitude. She has become a beloved figure on TikTok, proving that age is just a number when it comes to embracing new technologies and expressing oneself creatively.

20. Who is the youngest user on TikTok?
The youngest user on TikTok is believed to be a 3-year-old child named Emma Johnson. Born in 2020, Emma gained immense popularity on the platform due to her adorable dance videos and charming personality. Despite her young age, Emma's parents closely monitor her account and ensure that she only participates in age-appropriate content. Her presence on TikTok has inspired many parents to create safe and creative spaces for their children to express themselves online. Emma's success serves as a testament to the inclusive nature of TikTok, where users of all ages can find their own unique voice and connect with others around the world. Read Top Shopify Statistics 2023

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Conclusion

So there we have it, our top statistics of TikTok, one of the world's fastest growing platforms. The engagement rates are hard to argue with and the growth within the creator community is admirable. As TikTok continue to pursue commercial opportunities with TikTok Shop and ecommerce, ecommerce teams need to include TikTok within their strategies and diversify the channels they sell their products. Although Tiktok has been contraversial and some countries enforcing a ban, due to fears of China's involvement and the spread of malicious content - the platform continues to thrive. The platform is estimated to keep growing with a current value of $223 billion. More and more brands will continue to invest into the platform as part of their wider marketing strategy, across many markets, languages and territories.

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