Pinterest statistics and data visualization showing platform growth and user engagement

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Pinterest User Statistics

Pinterest continues to grow its global user base, cementing its position as one of the world's most influential visual discovery platforms. Here are the key user statistics for 2026.


  1. Pinterest has 553 million monthly active users globally in 2026. This represents a 23.2% increase year-over-year, with the platform reaching 600 million MAU in Q3 2025. (SocialPilot)
  2. Pinterest is the 15th most popular social media platform worldwide. The platform has grown its user base by 41 million compared to 2024. (DemandSage)
  3. The United States has 89.9 million Pinterest users. America remains Pinterest's largest market, with projections suggesting this will reach 99.81 million by year end. (RecurPost)
  4. Brazil ranks second with 38.93 million Pinterest users. Mexico follows with 24.68 million, and Germany with 19.33 million users. (DemandSage)
  5. Over 500 billion ideas have been saved to Pinterest since launch. Users continue to save 1.5 billion Pins every week across 4 billion boards. (The Social Shepherd)
  6. There are over 10 billion Pinterest boards on the platform. Home decor alone accounts for 23 billion Pins across 682 million boards. (Adam Connell)

US Pinterest Statistics

The United States is Pinterest's largest and most valuable market, with nearly 90 million users driving the majority of the platform's revenue.


  1. The US has 89.9 million monthly active Pinterest users. This is projected to grow to 99.81 million by the end of 2026. (RecurPost)
  2. The United States accounts for over 75% of Pinterest's total revenue. US and Canada combined generate approximately $2.45 billion annually. (Business of Apps)
  3. 31% of US adults use Pinterest. The platform has strong penetration among American internet users. (Pew Research)
  4. Pinterest's B2C ad reach covers 43% of US online adults. This makes Pinterest a prime platform for lifestyle and retail brands targeting American consumers. (DemandSage)
  5. 34% of US adults in rural areas use Pinterest. Suburban usage sits at 32%, with urban areas at 30%. (RecurPost)
  6. Pinterest usage is high among US households earning over $150,000. The platform attracts affluent American users with strong purchasing power. (The Social Shepherd)

Pinterest mobile app interface showing visual discovery features

Pinterest Demographics

Understanding who uses Pinterest helps brands target their content and advertising effectively. Here's the demographic breakdown.


  1. 70% of Pinterest users globally are women. This female-skewed audience makes Pinterest unique among major social platforms. (RecurPost)
  2. Gen Z now makes up 42% of Pinterest's monthly active users. Within the luxury category, 70% of Pinterest's audience is under 35. (The Social Shepherd)
  3. Gen Z is the fastest-growing segment on Pinterest. The largest single demographic is women aged 18-24, comprising 20% of all users. (SocialPilot)
  4. Women aged 25-34 represent 18.5% of Pinterest users. This millennial cohort remains highly valuable for lifestyle and home brands. (RecurPost)
  5. Only 5.4% of Pinterest users are aged 65 and over. The platform skews towards younger demographics compared to Facebook. (DemandSage)
  6. Pinterest reaches a highly educated audience. Users with college degrees over-index on the platform compared to the general population. (The Social Shepherd)
  7. Gen Z saves Pins at 2.4x the rate of other generations. Younger users actively use Pinterest for planning major life decisions. (Adam Connell)

Pinterest Revenue & Advertising Statistics

Pinterest has built a substantial advertising business, with revenue growing consistently as brands recognize the platform's commercial potential.


  1. Pinterest generated $3.6 billion in revenue in 2024. This represented a 20.3% increase year-over-year as advertising investment grew. (Business of Apps)
  2. Pinterest's ad revenue is projected to reach $4.67 billion in 2026. The platform achieved $4.2 billion in 2025, with continued double-digit growth forecast. (Oberlo)
  3. Pinterest generated $855 million in Q1 2025 revenue. The company's AI-driven advertising tools contributed to increased ad spending. (ElectroIQ)
  4. US and Canada account for over 75% of Pinterest's revenue. This equates to roughly $2.45 billion, with Europe contributing $483 million. (Business of Apps)
  5. Pinterest's advertising reach expanded to 340 million users in January 2026. This marks a 10.6% year-over-year increase in addressable audience. (ElectroIQ)
  6. Pinterest's B2C ad reach covers 43% of US online adults. This makes Pinterest a prime platform for lifestyle and retail brands. (DemandSage)
  7. 57% of businesses report being satisfied with Pinterest advertising ROI. The platform's high purchase intent drives strong returns for advertisers. (WebFX)

Pinterest Shopping Statistics

Pinterest has evolved into a major ecommerce platform, with users actively seeking products and making purchase decisions based on what they discover.


  1. 85% of weekly Pinterest users have made a purchase based on Pins from brands. This high conversion rate makes Pinterest valuable for ecommerce. (The Social Shepherd)
  2. 93% of Pinterest users utilize the platform to plan purchases. Users actively research products before buying. (Printful)
  3. Pinterest shoppers spend 80% more monthly than users on other platforms. They also have 40% larger basket sizes on average. (The Social Shepherd)
  4. Users spend more than 25% of their time on Pinterest shopping. The platform has become a dedicated shopping destination. (SocialPilot)
  5. 46% of weekly Pinners have discovered a new brand or product on Pinterest. The platform excels at product discovery for unfamiliar brands. (The Social Shepherd)
  6. 96% of Pinterest searches are unbranded. Users search for ideas and products rather than specific companies, giving smaller brands equal opportunity. (RecurPost)
  7. Shopping ads on Pinterest deliver 3x higher conversion and sales lift. Pinterest ads also provide 2x the positive incremental ROAS compared to other platforms. (Printful)
  8. Pinterest generates $4.30 in sales for every $1 spent on ads. The platform delivers 2.3x more cost-efficient conversions than Facebook and Instagram. (SocialPilot)
  9. Buyable items saved to boards increased 50% year-over-year. This growth indicates strong user intent to purchase discovered products. (WebFX)
  10. Pins showing products in action are 67% more likely to drive sales. Lifestyle imagery outperforms standard product shots. (VenueLabs)

Pinterest Engagement Statistics

Pinterest users exhibit high engagement levels, spending significant time on the platform and actively saving content for future reference.


  1. Users spend an average of 14.2 minutes per Pinterest session. This extended engagement time exceeds many other social media platforms. (SQ Magazine)
  2. The average time spent on Pinterest is 1 hour 49 minutes per month. Users return regularly to browse and save content. (Adam Connell)
  3. Users save an average of 6.7 Pins per visit. This intent-driven behavior shows active engagement rather than passive scrolling. (WebFX)
  4. Over 85% of Pins are re-pinned by other users. This high circulation rate extends content reach significantly. (WebFX)
  5. A strong Pinterest engagement rate falls between 1% and 2%. Brands in home decor, fashion, DIY, and food often see higher engagement. (Metricool)
  6. 78% of users feel good after using Pinterest. The platform creates positive emotional associations compared to other social networks. (The Social Shepherd)
  7. Pinterest drives 10x higher branded searches off-platform. Seeing brand content on Pinterest leads users to search for that brand elsewhere. (SocialPilot)
  8. Session-to-click conversion rate improved by 9% in 2025. Users are more likely to click through to brand sites than ever before. (SQ Magazine)

Pinterest Mobile Statistics

Mobile devices dominate Pinterest usage, with the vast majority of users accessing the platform through smartphones and tablets.


  1. 82% of Pinterest users access the platform via mobile app. Mobile-first design is essential for content optimization. (The Social Shepherd)
  2. 88% of Pinterest traffic originates from mobile devices. Desktop usage continues to decline as mobile becomes dominant. (SQ Magazine)
  3. Pinterest's Android app accounts for 54% of mobile sessions. iOS comprises the remaining 46% of mobile usage. (SQ Magazine)
  4. Mobile users spend 15 minutes per visit on average. This exceeds desktop users who spend 12.3 minutes per session. (SQ Magazine)
  5. Mobile app users save 2x more Pins than web users. The app experience encourages higher engagement and saving behavior. (RecurPost)
  6. Desktop users show 24% higher conversion rates on shopping Pins. Despite lower volume, desktop shoppers convert more readily. (SQ Magazine)
  7. Mobile push notifications improved re-engagement rates by 18% year-over-year. Notifications for saved Pins drive users back to the platform. (SQ Magazine)

Pinterest Video & Content Statistics

Video content and Idea Pins have become increasingly important on Pinterest, driving higher engagement and creator monetization opportunities.


  1. Pinterest users watch close to 1 billion videos daily. Video content has seen explosive growth on the platform. (SocialPilot)
  2. Video views increased over 240% year-over-year on Pinterest. The platform is prioritizing video content in its algorithm. (SQ Magazine)
  3. Idea Pins generate 8x more engagement than static images. Multi-slide storytelling format performs particularly well in lifestyle and beauty niches. (Outfy)
  4. Promoted Video Pins deliver 20% higher conversion rates. Video performs better than standard formats for driving purchases. (VenueLabs)
  5. Pinterest supports over 10 million active creators globally. This includes influencers, educators, and niche bloggers across categories. (SocialPilot)
  6. Pinterest expanded Creator Rewards to 14 countries in 2025. Monetization opportunities continue to grow for content creators. (SocialPilot)
  7. Lifestyle photographs have 32% higher click-through rates than stock images. Authentic, contextual imagery outperforms generic product shots. (VenueLabs)

Pinterest Visual Search & AI Statistics

Pinterest's visual search technology and AI capabilities have made it a leader in image-based discovery, rivaling Google Lens for product searches.


  1. Pinterest Lens processed over 850 million visual searches in H1 2025. Users increasingly use camera search to identify and find products. (Frugal Testing)
  2. Visual search via mobile Lens grew 27% year-over-year. Gen Z and millennial users drive this growth in camera-based discovery. (SQ Magazine)
  3. Pinterest's mobile search bar processes over 1 billion queries monthly. The platform functions as a visual search engine for many users. (SQ Magazine)
  4. Pinterest Predicts trend forecasts achieve 80% accuracy. The platform's AI analyzes over 600 million users to identify emerging trends before mainstream adoption. (ContentGrip)
  5. Pinterest now offers AI-powered style-matching for fashion. Visual Language Models generate relevant keywords and improve search experiences. (Influencer Marketing Hub)

Pinterest Advertising Costs

Pinterest advertising offers competitive pricing compared to other social platforms, with strong performance for ecommerce and lifestyle brands.


  1. Pinterest CPC ranges from $0.10 to $1.50 on average. This is 30-40% lower than Facebook and Instagram advertising costs. (WebFX)
  2. Pinterest CPM ranges from $2 to $5 per 1,000 impressions. Brand awareness campaigns can achieve significant reach cost-effectively. (ALM Corp)
  3. Pinterest ads deliver 2.3x more efficient cost per conversion. The platform outperforms Meta and other social networks for purchase-intent advertising. (SocialPilot)
  4. 59% of businesses spend $0-$500 monthly on Pinterest ads. The platform remains accessible for smaller budgets. (WebFX)
  5. Pinterest ads generate 11.4x more new leads than other social networks. Lead generation campaigns perform exceptionally well on the platform. (VenueLabs)
  6. Promoted Pins continue generating organic engagement after ad spend ends. 50% of ad-driven purchases occur more than two weeks after initial exposure. (ALM Corp)
  7. Pinterest delivers 26% higher spend per customer. Users acquired through Pinterest advertising show stronger lifetime value. (WebFX)

Pinterest has become a leading indicator of cultural and consumer trends, with its Predicts reports consistently forecasting what's next.


  1. 67% of Pinterest's 2026 trends are driven by Gen Z. Younger users are shaping platform culture towards comfort and personal expression. (Campaign Asia)
  2. Pinterest trends are evolving 4.4x faster than seven years ago. The velocity of cultural change has accelerated dramatically. (Axios)
  3. Home decor dominates Pinterest with 79% of users interested in the category. The niche has over 23 billion Pins and strong purchase intent. (Pingroupie)
  4. Searches for "vintage circus aesthetic" increased 70% year-over-year. The FunHaus trend represents a move away from minimalism. (House Beautiful)
  5. Searches for "afrobohemian home decor" surged 220%. Cultural and maximalist interior styles are gaining momentum. (Elle Decor)
  6. Pinterest drives 33% more referral traffic to ecommerce sites than Facebook. The platform ranks fourth for social referrals to Shopify stores. (Outfy)
  7. 36.6% of users visit Pinterest to follow or research brands and products. Product research is the top activity on the platform. (RecurPost)