Ecommerce SEO statistics

Top 25 Ecommerce SEO Statistics: Boost Your Online Store's Visibility

   Ross Adamson | Marketing Exec - Charle Agency

Last Updated: April 18, 2024

In the bustling world of ecommerce, visibility is paramount. As the digital landscape continues to evolve, search engine optimisation (SEO) remains a crucial tool for driving traffic to your online store. Understanding the latest ecommerce SEO statistics can provide valuable insights into consumer behaviour, industry trends, and effective strategies for optimizing your website. Here, we delve into a comprehensive array of statistics that illuminate the importance of SEO in the ecommerce realm.

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1. Organic Search Drives the Majority of Ecommerce Traffic

According to recent studies, organic search is the primary source of website traffic for ecommerce sites, accounting for approximately 40% of all visits. This underscores the significance of optimizing your online store to rank highly in search engine results pages (SERPs) organically.

2. High Ranking Positions Yield Higher Click-Through Rates (CTRs)

Research indicates that the top three positions in Google search results receive the lion's share of clicks, with the first position garnering approximately 30% of clicks, the second position around 15%, and the third position approximately 10%. This underscores the importance of achieving a high ranking for relevant keywords to maximise visibility and CTRs.

3. Mobile Optimisation is Essential

With the proliferation of smartphones and tablets, mobile optimisation has become increasingly critical for ecommerce success. Studies show that over 50% of ecommerce transactions are now conducted on mobile devices. Furthermore, Google's mobile-first indexing prioritises the mobile version of websites for ranking, making mobile optimisation imperative for SEO success.

4. Site Speed Impacts User Experience and SEO

Page speed significantly influences user experience and SEO performance. Research indicates that a one-second delay in page load time can result in a 7% reduction in conversions. Moreover, Google considers site speed as a ranking factor, meaning faster-loading websites are more likely to rank higher in search results.

5. Long-Form Content Boosts Search Rankings

In the realm of content marketing, long-form content reigns supreme. Studies have shown that longer articles (over 1,000 words) tend to rank higher in search results. This highlights the importance of creating comprehensive, in-depth content that provides value to users and satisfies search intent.

6. Voice Search is Gaining Prominence

The rise of voice-enabled devices like smart speakers and virtual assistants has led to a surge in voice search queries. By 2022, it's estimated that voice commerce sales will reach $40 billion in the United States alone. Optimising your ecommerce site for voice search by incorporating natural language and conversational keywords can help capture this growing market.

7. User Experience (UX) Impacts SEO Rankings

Google's algorithm places increasing emphasis on user experience metrics such as bounce rate, time on site, and mobile responsiveness. Websites that deliver a seamless, intuitive user experience are more likely to rank higher in search results. Optimising navigation, improving site architecture, and enhancing page design are essential for boosting both UX and SEO performance.

8. Structured Data Enhances Search Visibility

Implementing structured data markup, such as, can improve the visibility of your ecommerce site in search results. Rich snippets, which are enhanced search results displayed with additional information, can increase click-through rates and drive more qualified traffic to your online store.

9. Local SEO Drives Foot Traffic

For brick-and-mortar retailers with an online presence, local SEO is indispensable. Studies reveal that 46% of all Google searches have local intent, and 72% of consumers who perform a local search visit a store within five miles. Optimising your ecommerce site for local search queries can help attract nearby customers and drive foot traffic to your physical locations

10. Content Marketing Fuels Ecommerce Growth

Content marketing remains a potent tool for driving ecommerce growth. Companies that prioritise content marketing experience six times higher conversion rates than those that don't. By consistently producing high-quality, informative content that resonates with your target audience, you can establish authority, build brand trust, and drive organic traffic to your online store.

11. Video Content Drives Engagement and Conversions

Video content has emerged as a potent force in digital marketing, offering immersive and engaging experiences that captivate audiences and drive conversions. Statistics reveal the profound impact of video content on ecommerce success, with businesses that incorporate video marketing strategies witnessing higher engagement rates, increased website traffic, and improved conversion rates.

Research indicates that including a video on a landing page can increase conversion rates by up to 80%, demonstrating the persuasive power of visual storytelling in influencing purchasing decisions. Moreover, 72% of consumers prefer to learn about a product or service through video rather than text, highlighting the effectiveness of video content in conveying complex information and fostering brand trust and credibility.

Ecommerce businesses can leverage various types of video content, including product demonstrations, tutorials, customer testimonials, and behind-the-scenes footage, to showcase their products or services, address customer concerns, and provide valuable insights into their brand and offerings. By incorporating video content into their marketing strategy, ecommerce merchants can enhance engagement, build brand awareness, and drive conversions across multiple channels.

12. Social Media Influences Purchase Decisions

The pervasive influence of social media on consumer behaviour is undeniable, with platforms like Facebook, Instagram, and Twitter serving as virtual shopping destinations where users discover, research, and purchase products. Statistics underscore the significant impact of social media on ecommerce sales, with a large percentage of consumers citing social media as a key influencer in their purchasing decisions.

According to recent studies, 54% of social media users use social platforms to research products, while 71% of consumers are more likely to make a purchase based on social media referrals. Moreover, 90% of Instagram users follow at least one business account, highlighting the potential for brands to engage and convert audiences through visually appealing content and targeted advertising.

Ecommerce businesses can leverage social media platforms to showcase their products, engage with customers, and drive traffic to their online stores. By adopting a strategic approach to social media marketing, including content creation, influencer partnerships, and paid advertising campaigns, ecommerce merchants can tap into the vast reach and engagement potential of social platforms to boost sales and grow their customer base.

13. Personalisation Enhances Customer Experience and Loyalty

Personalisation has become a cornerstone of ecommerce success, offering tailored experiences that cater to the unique preferences and needs of individual customers. Statistics reveal the profound impact of personalisation on customer satisfaction, loyalty, and lifetime value, with businesses that prioritise personalisation initiatives witnessing higher conversion rates and increased customer retention.

Research indicates that 80% of consumers are more likely to make a purchase from a brand that offers personalised experiences, while 72% of consumers say they only engage with personalised messaging. Moreover, personalised product recommendations can increase conversion rates by up to 26%, underscoring the efficacy of personalisation in driving sales and revenue for ecommerce businesses.

Ecommerce merchants can leverage various personalisation tactics, including product recommendations, targeted email campaigns, dynamic website content, and customised marketing messages, to deliver relevant and compelling experiences to their customers. By harnessing data analytics, artificial intelligence, and machine learning algorithms, ecommerce businesses can segment their audience, analyse purchase behaviour, and deliver personalised recommendations and promotions that resonate with individual preferences and interests.

14. User-Generated Content Builds Trust and Social Proof

User-generated content (UGC), including customer reviews, testimonials, and social media posts, has emerged as a powerful tool for building trust, credibility, and social proof for ecommerce brands. Statistics reveal the persuasive influence of UGC on consumer purchasing decisions, with a large percentage of consumers relying on reviews and recommendations from peers when making buying choices.

According to recent studies, 93% of consumers say that online reviews influence their purchasing decisions, while 82% of consumers consider user-generated content to be extremely valuable when making a purchase. Moreover, ecommerce websites that display reviews and ratings prominently can experience conversion rate increases of up to 270%, highlighting the significant impact of UGC on sales and revenue.

Ecommerce businesses can encourage and leverage user-generated content by implementing review platforms, social media monitoring tools, and customer feedback mechanisms to collect and showcase authentic testimonials and reviews from satisfied customers. By fostering a community of brand advocates and encouraging user engagement and participation, ecommerce merchants can amplify their reach, build trust, and drive conversions through the power of social proof.

15. Email Marketing Drives Revenue and Retention

Despite the proliferation of new marketing channels and tactics, email marketing remains a stalwart strategy for driving revenue, nurturing customer relationships, and fostering long-term loyalty for ecommerce brands. Statistics reveal the enduring efficacy of email marketing in generating sales and retaining customers, with businesses that leverage email campaigns experiencing higher ROI and customer lifetime value.

Research indicates that email marketing delivers an average ROI of $42 for every dollar spent, making it one of the most cost-effective marketing channels available to ecommerce businesses. Moreover, personalised email campaigns can drive six times higher transaction rates than non-personalised campaigns, highlighting the importance of segmentation, targeting, and tailored messaging in maximising email effectiveness.

Ecommerce merchants can leverage email marketing to engage customers at various stages of the customer journey, including welcome emails, abandoned cart reminders, product recommendations, and post-purchase follow-ups. By delivering timely, relevant, and compelling content directly to subscribers' inboxes, ecommerce brands can nurture relationships, drive repeat purchases, and encourage customer loyalty over time.

16. Omnichannel Strategies Drive Sales and Engagement

Omnichannel marketing, which involves seamlessly integrating multiple channels and touchpoints to provide a cohesive and unified customer experience, has become increasingly essential for ecommerce success in a digital-first world. Statistics underscore the significant impact of omnichannel strategies on sales, engagement, and customer satisfaction, with businesses that adopt an omnichannel approach outperforming their single-channel counterparts.

According to recent studies, customers who engage with brands across multiple channels spend 4% more in-store and 10% more online than single-channel shoppers. Moreover, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers, compared to 33% for companies with weak omnichannel strategies, highlighting the importance of consistency and continuity in customer interactions.

Ecommerce businesses can leverage omnichannel strategies to provide seamless and personalised experiences across various touchpoints, including websites, mobile apps, social media, email, and physical stores. By integrating data, insights, and communication channels, ecommerce brands can deliver targeted messaging, personalised recommendations, and cohesive brand experiences that resonate with customers and drive sales and engagement across channels.

17. Influencer Marketing Drives Brand Awareness and Engagement

Influencer marketing has emerged as a powerful strategy for ecommerce brands seeking to expand their reach, build brand awareness, and drive engagement with target audiences. Statistics reveal the growing importance of influencer marketing in the digital landscape, with businesses allocating significant budgets to collaborate with influencers and leverage their social influence and authority.

Research indicates that influencer marketing delivers an average ROI of $5.20 for every dollar spent, making it a highly effective and lucrative strategy for ecommerce businesses. Moreover, 49% of consumers say they rely on influencer recommendations when making purchasing decisions, highlighting the persuasive influence of influencers in shaping consumer behaviour and preferences.

Ecommerce merchants can partner with influencers in their niche to create authentic, engaging content that resonates with their target audience and drives traffic and sales to their online stores. By leveraging the reach, credibility, and authenticity of influencers, ecommerce brands can amplify their brand message, tap into new audiences, and foster genuine connections with consumers, ultimately driving conversions and revenue.

18. Customer Reviews Impact Search Rankings and Credibility

Customer reviews and ratings play a crucial role in shaping the reputation, credibility, and search visibility of ecommerce brands. Statistics reveal the profound influence of customer reviews on consumer purchasing decisions, with a large percentage of shoppers relying on reviews and recommendations from peers to inform their buying choices.

According to recent studies, 87% of consumers read online reviews for local businesses, while 94% of consumers say that positive reviews make them more likely to use a business. Moreover, Google's search algorithms consider review signals, such as review quantity, velocity, and diversity, as important ranking factors, influencing a website's visibility in search results.

Ecommerce businesses can leverage customer reviews to enhance their search rankings, attract more organic traffic, and build trust and credibility with potential customers. By actively soliciting and showcasing authentic reviews and testimonials from satisfied customers, ecommerce brands can demonstrate social proof, address common objections, and differentiate themselves from competitors in crowded marketplaces.

19. Content Localisation Drives Global Expansion

As ecommerce continues to globalise, content localisation has become increasingly essential for reaching and engaging diverse audiences in different markets. Statistics underscore the importance of content localisation in driving global expansion and revenue growth, with businesses that invest in localised content experiencing higher levels of engagement, conversions, and customer satisfaction.

Research indicates that 72.4% of consumers say they are more likely to buy a product with information in their own language, highlighting the importance of language and cultural adaptation in facilitating cross-border commerce. Moreover, 56.2% of consumers say that the ability to obtain information in their own language is more important than price, underscoring the significant impact of content localisation on consumer preferences and purchasing behaviour.

Ecommerce merchants can leverage content localisation strategies, including translation, transcreation, and cultural adaptation, to tailor their marketing messages, product descriptions, and website content to resonate with local audiences in different regions. By speaking the language of their customers and understanding cultural nuances and preferences, ecommerce brands can overcome barriers to entry, foster trust, and drive sales and loyalty in global markets.

20. Social Commerce Drives Direct Sales from Social Platforms

Social commerce, which involves selling products directly through social media platforms, has emerged as a lucrative revenue stream for ecommerce brands looking to capitalise on the popularity and engagement of social networks. Statistics reveal the significant impact of social commerce on sales, with businesses that implement social selling strategies witnessing higher conversion rates and increased revenue from social platforms.

Research indicates that 87% of consumers say that social media helps them make shopping decisions, while 30% of online shoppers say they would make purchases directly from social media platforms if given the option. Moreover, social commerce sales are projected to reach $1.56 trillion globally by 2025, highlighting the immense potential of social platforms as sales channels for ecommerce businesses.

Ecommerce merchants can leverage social commerce features, such as shoppable posts, in-platform checkout, and integrated product catalogs, to streamline the shopping experience and drive direct sales from social platforms. By leveraging the reach, engagement, and targeting capabilities of social media, ecommerce brands can reach new audiences, showcase products in context, and facilitate frictionless transactions, ultimately driving conversions and revenue on social platforms.

21. Mobile Commerce Continues to Surge

Mobile commerce (m-commerce) has experienced explosive growth in recent years, driven by the widespread adoption of smartphones and the increasing convenience of mobile shopping experiences. Statistics highlight the pervasive influence of mobile devices on online shopping behaviour, with a significant percentage of ecommerce transactions now occurring on mobile platforms.

Recent studies reveal that mobile commerce sales accounted for over 70% of total ecommerce sales in 2021, representing a substantial portion of online retail activity. Moreover, mobile commerce is projected to surpass $3.5 trillion globally by 2024, underscoring the immense commercial potential of mobile platforms for ecommerce businesses.

Ecommerce merchants must prioritise mobile optimisation and usability to capitalise on the growing prevalence of mobile commerce and meet the expectations of mobile-savvy consumers. This includes implementing responsive design, optimising page speed, streamlining checkout processes, and leveraging mobile-specific features and functionalities to enhance the mobile shopping experience and drive conversions.

22. Visual Search Revolutionises Product Discovery

Visual search technology, which allows users to search for products using images rather than text, has emerged as a game-changer in the realm of ecommerce, revolutionising the way consumers discover and shop for products online. Statistics highlight the rising popularity and effectiveness of visual search in driving product discovery and purchase decisions.

Research indicates that 62% of millennials and Gen Z consumers want visual search capabilities integrated into online shopping experiences, reflecting the growing demand for intuitive and efficient product discovery tools. Moreover, 85% of consumers say they are more likely to buy a product after conducting a visual search, highlighting the persuasive influence of visual information on purchasing behaviour.

Ecommerce businesses can leverage visual search technology to enhance product discovery, reduce friction in the shopping process, and drive conversions. By integrating visual search functionality into their websites and mobile apps, ecommerce merchants can empower users to find products based on visual cues, such as images, screenshots, or camera inputs, and explore similar or related items, ultimately increasing engagement and sales.

23. Augmented Reality Transforms the Ecommerce Experience

Augmented reality (AR) technology, which overlays digital content onto the real world through smartphone cameras or wearable devices, has emerged as a powerful tool for enhancing the ecommerce experience and driving customer engagement. Statistics highlight the growing adoption and impact of AR in ecommerce, particularly in industries such as fashion, beauty, and home decor.

Research indicates that 61% of consumers prefer to shop at stores that offer augmented reality experiences, while 40% of consumers say they would be willing to pay more for a product if they could experience it through AR. Moreover, ecommerce brands that incorporate AR experiences into their websites or mobile apps can expect to see a 20% increase in conversion rates, demonstrating the persuasive influence of immersive technology on purchasing behaviour.

Ecommerce merchants can leverage AR technology to provide interactive and engaging shopping experiences that allow users to visualise products in their real-world environment before making a purchase. By enabling virtual try-on, product customisation, or interactive product demonstrations, ecommerce brands can increase confidence, reduce returns, and drive conversions by bridging the gap between online and offline shopping experiences.

24. Sustainability Influences Consumer Purchasing Decisions

Sustainability has become a key consideration for modern consumers, influencing their purchasing decisions and shaping their attitudes toward brands and products. Statistics reveal the growing importance of sustainability in consumer behaviour, with a significant percentage of shoppers prioritising environmentally friendly and socially responsible products and brands.

Recent studies indicate that 66% of consumers are willing to pay more for sustainable products, while 81% of millennials expect companies to make a public commitment to corporate social responsibility. Moreover, 73% of consumers say they would switch brands if a different brand of similar quality supported a cause they believe in, highlighting the potential impact of sustainability initiatives on brand loyalty and market share.

Ecommerce businesses can capitalise on the growing demand for sustainable products by incorporating eco-friendly practices into their supply chain, packaging, and product offerings. By emphasising transparency, ethical sourcing, and environmental stewardship, ecommerce brands can attract environmentally conscious consumers, differentiate themselves from competitors, and drive sales and loyalty in a crowded marketplace.

25. Cybersecurity Concerns Impact Online Shopping Behaviour

Cybersecurity has become a top priority for online shoppers, with data breaches, identity theft, and online fraud posing significant risks to consumer privacy and financial security. Statistics highlight the pervasive impact of cybersecurity concerns on online shopping behaviour, with many consumers taking precautions to safeguard their personal information and sensitive data.

Research indicates that 47% of consumers have abandoned a purchase due to security concerns, while 82% of online shoppers are concerned about the security of their personal information when making purchases online. Moreover, 63% of consumers say they are more likely to shop with retailers that prioritise cybersecurity and data protection, underscoring the importance of trust and security in driving ecommerce transactions.

Ecommerce businesses must prioritise cybersecurity measures to reassure customers and protect their sensitive information from cyber threats. This includes implementing robust encryption protocols, secure payment gateways, and proactive monitoring systems to detect and mitigate potential security breaches. By prioritising cybersecurity, ecommerce brands can instill confidence in their customers, reduce cart abandonment rates, and foster long-term trust and loyalty in their brand.

Ecommerce SEO Statistcs Conclusion

In conclusion, the evolving landscape of ecommerce is driven by a multitude of factors, each playing a crucial role in shaping the strategies and success of online businesses. From the dominance of mobile commerce to the transformative potential of augmented reality, ecommerce merchants must navigate a complex landscape defined by technological innovation, shifting consumer preferences, and emerging market trends.

As highlighted by the myriad statistics presented, there is no one-size-fits-all approach to ecommerce success. Instead, businesses must adapt to the dynamic nature of the digital marketplace, leveraging data-driven insights, innovative technologies, and customer-centric strategies to drive growth, engagement, and loyalty.

The statistics underscore the importance of mobile optimisation, user experience, and content marketing in driving organic traffic, enhancing conversions, and fostering long-term customer relationships. Additionally, emerging trends such as visual search, augmented reality, and social commerce present exciting opportunities for ecommerce brands to differentiate themselves, engage audiences, and drive sales in an increasingly competitive landscape.

Furthermore, the growing emphasis on sustainability, cybersecurity, and personalised experiences underscores the evolving expectations of today's consumers. Ecommerce businesses that prioritise ethical practices, data security, and personalised engagement can build trust, loyalty, and brand advocacy, positioning themselves for sustained success in an ever-changing digital economy.

In essence, the key takeaway from these statistics is the importance of agility, innovation, and customer-centricity in driving ecommerce growth and differentiation. By staying abreast of emerging trends, leveraging technology to enhance the shopping experience, and prioritising sustainability and security, ecommerce merchants can navigate the complexities of the digital marketplace and thrive in an era of unprecedented opportunity and disruption.

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